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December 1, 2020

EMEA 2020 Virtual Q&A

Questions submitted during EMEA 2020 sessions, answered by our speakers and panelists.

November 30, 2020

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 2 Global Product Strategy

Participants will learn the functions and activities of key internal partners and will identify potential areas for compliant collaboration with these partners.

November 23, 2020

Reimagining Scientific Engagements During COVID-19

Amgen Japan and Asia Pacific (JAPAC) Medical Affairs team shares MSL survey results to explore innovative new ways of working to serve as a model for reimagining scientific engagement during and post-COVID-19.

November 23, 2020

Metrics Matter! Measuring the Impact of Internal Training

Experts from Open Health offer insights into metrics and how to measure the impact of internal Medical Affairs training.

November 19, 2020

Digitally Transforming Your Medical Affairs Organization—Why and How to Do It!

This Medical Affairs webinar assembles leading biopharma industry experts to discuss preparing your organization for digital transformation.

November 18, 2020

Mónica de Abadal Elected Medical Affairs Professional Society (MAPS) EMEA Region President

Congratulations to Mónica de Abadal on her appointment as EMEA President of the Medical Affairs Professional Society (MAPS)

November 18, 2020

What’s in it for me? Engaging, Motivating, and Supporting Staff with Internal Training Virtually and Face-to-Face

This MAPS podcast in partnership with Open Health explores the development and delivery of internal training for Medical Affairs professionals.

November 17, 2020

Patient as Priority: Designing and Refining Internal Medical Affairs Training to Support Patient Outcomes

In partnership with experts from Open Health and Janssen EMEA, this episode of the MAPS podcast series Elevate details how to position patients as priority in designing and refining internal training.

November 16, 2020

History of Real-World Evidence Prior to the 21st Century Cures Act

Medical Affairs thought leaders discuss the Pre-21st Century Cures Act uses of Real World Evidence (RWE) in regulatory decision-making.

November 9, 2020

Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 2

The Series Podcast Objectives are:
Podcast objectives include understanding how the medical affairs strategic planning process can drive decision making throughout the year

November 4, 2020

Janssen Pharmaceuticals Joins Medical Affairs Professional Society (MAPS) Industry Partnership Program

The Medical Affairs Professional Society (MAPS) is honored to announce the inclusion of Johnson and Johnson Pharmaceuticals (JNJ) in the MAPS Industry Partnership Program

November 3, 2020

Medical Affairs Lessons from a 2-Month Pandemic Preview

Amgen’s Victoria Elegant and Ka Weng Mah had front row seats to the start of COVID-19 in Asia. Here is what they learned about the future of Medical Affairs.

November 2, 2020

Field Medical Stakeholders: Partnering for Today and Tomorrow (Episode 1 — Global Communications)

Medical Affairs thought leaders discuss the function, activities and opportunities for compliant collaboration with key internal partners.

November 2, 2020

MAPS Global Town Hall Series Q&A: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

Q&A with Medical Affairs thought leaders describing changes in Digital and Field Medical during the pandemic and beyond

October 29, 2020

How to succeed in cross-functional collaboration: the SCARF model for Medical Affairs

This webinar describes the NeuroLeadership Institute’s SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness) and its application to the practice of Medical Affairs

October 26, 2020

PODCAST: How COVID-19 Accelerates Orthopedic Opportunities in Ambulatory Surgery

John Pracyk, MD, PhD, MBA speaks with Patrick Vega of Vizient Advisory Solutions about ways that device companies can capitalize on the shift from inpatient surgical settings to hospital outpatient departments.

October 21, 2020

Joseph Eid: From Childhood in Civil War Lebanon to Medical Affairs Leader

Nothing could stand between Joseph Eid and his dream of becoming a doctor—not even gunfire.

October 20, 2020

The Application of Real-World Evidence in Regulatory Decision Making

Cerise James, MD, moderates this podcast in which Neil Belson, JD, discusses Real World Evidence and its impact to the biopharmaceutical industry.

October 20, 2020

Contemporary Applications of Real-World Evidence in Regulatory Decision Making: A Case Series Review

Real-World Evidence can show safety and effectiveness per FDA’s “totality of evidence approach” for evaluating regulatory submissions.

October 19, 2020

PODCAST: Medical Affairs Plans — From Strategic Planning to Measuring Impact

This Medical Affairs Professional Society (MAPS) podcast features medical affairs thought leaders offering insights into the Medical Affairs strategic planning process

October 15, 2020

MAPS Global Town Hall: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

This special 75-minute MAPS Global Town Hall focuses on the challenges that are arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

October 15, 2020

Why Good Science is Good Business: A Conversation with Murali Gopal, MD

Murali Gopal, MD, discusses the power of Integrated Brand Planning to transform the Medical Affairs function within the biopharmaceutical industry

October 13, 2020

MAPS Board Chair, Charlotte Kremer: Why The Strategic Rise of Medical Affairs Is Central to Pharma’s Future Success

Medical Affairs leaders need to be ready to interact with the C-Suite to make smarter decisions and focus performance measures on patient-centric outcomes.

October 12, 2020

PODCAST: Expert Engagement — Driving the Strategic Impact of Medical Affairs

MAPS in conversation with Robert Groebel, VP Global Strategy, MONOCL, and Danie du Plessis, VP Medical Affaris, Kyowa Kirin

October 6, 2020

Eileen Sawyer: Big Reader, Science Nerd and Medical Affairs Leader in Gene Therapy

Sawyer is making it her life’s work to focus on the patient—the most important stakeholder in drug development.

October 5, 2020

PODCAST: Executive Leadership Perspectives on MA Strategic Planning – Episode 2

In this second of two podcast episodes, Pete Piliero moderates a discussion on contributions Medical Affairs makes to Asset Strategic Plans and Resourcing of a Medical Affairs Plan.

October 1, 2020

The Future of Medical Affairs: A Conversation with Beat Sümegi, SVP Medical, Sanofi

MAPS speaks with Beat Sümegi, SVP Medical with Sanofi, about major areas of change and the need to help Medical Affairs professionals build new skills to succeed in this world of increased responsibility and opportunity.

September 28, 2020

Disruption to Opportunity: The Next Digital Frontier for Medical Affairs and Healthcare with the New Normal

This Webinar features Medical Affairs and leading technology thought leaders exploring emerging trends and viewpoints on the next frontier for digital in Medical Affairs and the broader healthcare environment with the “New Normal”.

September 28, 2020

PODCAST: Executive Leadership Perspectives on Medical Affairs Strategic Planning – Episode 1

Pete Piliero, MD, moderates a discussion on contributions Medical Affairs makes to Asset Strategic Plans.

September 23, 2020

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership During the Pandemic and Beyond

Medical Affairs thought leaders Q&A on topics including virtual congresses, digital platforms, and pre-print scientific publications.

September 22, 2020

Training Needs for Medical Science Liaisons (MSLs) in Evolving Pharmaceutical and MedTech Industries

This article formalizes learnings from the MAPS Annual Conference 2020, providing best practices for MSLs in the context of the ongoing pandemic and beyond.

September 21, 2020

Amgen Europe Medical Affairs Survey: Post-COVID Healthcare Provider Preferences for MSL Interactions

MAPS speaks with Vice President of Amgen Europe Medical Affairs, Isma Benattia, about changes in the way MSLs work with their HCP peers during the pandemic and beyond.

September 21, 2020

Medical Affairs Improves Patient Outcomes Through External Medical Education

External medical education demands are continuously evolving, and MA needs to continue to evolve with these changes to establish effective education strategies.

September 18, 2020

Medical Affairs 2.0: Innovating Medical Affairs for Digital Therapeutics

This MAPS webinar presents an overview of the current and near term Digital Therapeutics landscape and details real-world applications of Digital Therapeutics to illustrate potential in driving transformation of clinical practices to improve patient outcomes.

September 16, 2020

Scientific Communication Platforms Standards and Guidance

Scientific Communications platforms are a necessary tool in the arsenal of all Medical Affairs professionals, and this MAPS Standards and Guidance document provides clarity on developing and implementing scientific platforms for all Medical Affairs professionals, ranging from novice to expert.

September 16, 2020

Company-Led Education…What is in the Name?

What is company and medical affairs led education and how it is perceived by audience? What are the different perspectives existing among regulators, Pharma and agencies? What is the potential for disease state medical education by medical affairs?

September 11, 2020

Future-Proofing Your Medical Affairs Organization

OBJECTIVES: Identify the major trends and drivers towards digital transformation and drive Medical Affairs towards a digital future.

September 9, 2020

A Pandemic Silver Lining for the MedTech Industry? Part 1

During this moderated interactive discussion our distinguished panelists will provide their on-the-ground observations about the pandemic’s current impact on patient care and the medical device industry.

September 3, 2020

A Compelling Strategic Role for Medical Affairs in the Context of the new EU MedTech Regulations

This article provides an overview of the new MedTech European regulatory environment and opportunities for the Medical Affairs function to evolve and bring value to the respective organizations.

August 24, 2020

Partnering with Patients in Asia Pacific

This webinar from the MAPS APAC region shares best practices for effectively leveraging patient insights to inform decision making.

August 20, 2020

Embracing a Customer-Centric Mindset in Medical Affairs through Digital Transformation

This MAPS webinar features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.

August 19, 2020

Field Medical Centers of Excellence

‘What does best in class look like?’. This report shares key insights from a MAPS Annual Meeting workshop in March 2019, and provides further context with interviews and case studies from Medical Affairs colleagues who have first-hand experience of setting up and progressing a Field Medical Center of Excellence (CoE).

August 19, 2020

Communicating the Value of Medical Affairs

This white paper explores the role and value of MA, backed up with commentary from industry leaders, as we define clear pillars of MA that communicate its true value.

August 19, 2020

AI Foundations for Medical Affairs

Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.

August 12, 2020

Audience Amplification and Digital Scientific Exchange

Disseminating research data and clinical concepts to the right audience has demonstrated significant value, not only to biopharmaceutical organizations, but across the research and healthcare industries. 

July 28, 2020

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership During the Pandemic and Beyond

This MAPS Global Town Hall focuses on the challenges arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

July 23, 2020

Digital MSL Insights in the Time of COVID-19

This Webinar demonstrates how to generate insights through digitally-based interactions without directly engaging HCPs. We discuss and share various ways that MSLs can generate insights through digital mechanisms, from attending “live” virtually-broadcast panel sessions to following influential KOLs on Twitter.

July 16, 2020

Thinking Forward: The Long-Term Impact of 2020 on the World of Medical Affairs

As we consider the wider changes seen across our communities, we explore how Medical Affairs needs to continue to evolve in how it thinks, acts and engages to drive further improvements in healthcare outcomes, as well as to ensure that our teams are equipped and empowered to adapt and excel in our new reality.

July 13, 2020

Rethinking HCP Engagement During and Post-Pandemic

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely.

July 1, 2020

What can we learn from 2 insight surveys of MAPS membership?

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.

June 25, 2020

APAC Town Hall: The New Competencies Required for MA Professionals to Excel in the New Environment

In this APAC Town Hall, senior leaders discuss: Managing Individual Performance Remotely; Virtual Leadership Mindset & Skills; Effective Team Engagement in the Virtual Space; Engagement of KOLs Virtually

June 18, 2020

Learning Agility: An Emergent Capability for Future-Proofing Medical Affairs Strategic Planning

This article aims to position learning agility as an emergent capability that supports the future-proofing of Medical Affairs strategic planning processes and outputs. In essence, learning agility is a set of skills, competencies, and mindsets that support our capability of “knowing what to do when we don’t know what to do.”

June 17, 2020

Beyond Patient Centricity: True Patient Partnership in the Pharmaceutical Industry

This article provides a cross-functional perspective on the current state of patient centricity in our industry as well as practical examples for Medical Affairs professionals to implement patient-focused approaches in their everyday work.

June 15, 2020

Contemporary Practices for Data Generation Strategies: Design, Implementation, and Communication of New Evidence

Join this Webinar to better understand contemporary practices for data generation strategies; describe how to design data generation strategies, implementation of the strategies, and how to communicate new evidence; and describe how real-world evidence may be utilized to support product value including regulatory label change.

June 10, 2020

Interview: The Value of Medical Affairs

Joseph Eid, MD, SVP, Head of Global Medical Affairs at Bristol Myers Squibb, describes how Medical Affairs can ensure representation of the patient voice in product development, and the positive shift and elevated prominence Medical Affairs is achieving within companies.

June 3, 2020

Impact of COVID-19 on Global MA Compliance Panel

Join expert panelists on this Webinar to better understand compliance implications of the changing business models during and post-COVID, and identify Medical Affairs compliance risks and mitigation strategies.

May 22, 2020

Converting Challenges Into Opportunities While Building Your Scientific Communication Platform

The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. Join us for this Webinar on Converting Challenges Into Opportunities While Building Your SCP.

May 18, 2020

Practical Tips for Virtual Interviews and Onboarding During COVID-19

Remote hiring may seem intimidating if your company isn’t yet accustomed to such a practice, but thousands of teams make it work. Some just do it better than others. Now is the time for Medical Affairs professionals to get [remote]ivated!

May 18, 2020

Managing Your Career – Part 3: Five Modern Medical Affairs Competencies

In part 3 of Managing Your Career in Medical Affairs, Dr. Qasim Ahmad of Novartis describes 5 core Medical Affairs competencies MA professionals can build to demonstrate to leadership the value that Medical Affairs brings, and its strategic far reaching business impact.

May 12, 2020

Managing Your Career – Part 2: How To Maximise Your Chances of Success at Interviews

Interviews are stressful, but you can reduce your adrenaline levels through proper preparation. Medical Affairs has transformed in the last decade and there are a number of key competencies which you should attempt to demonstrate through each and every contact you have with both the recruiter and your prospective employers. This article provides a list of the most desirable competencies and behaviours.

May 11, 2020

Managing Your Career – Part 1: A crash course on how to manage your career in Medical Affairs

Like many things in life, when managing your career timing is everything, and being in the right place at the right time is important. Knowing whether it is the right time for you to move on is not always easy. The pharma and biotech industries are an attractive place to pursue your professional dreams, and some markets are in great demand for Medical Affairs talent. Here are a few tips on how to manage your career planning and how to get ready for your next job.

May 11, 2020

Interview: Medical Affairs as a Strategic Parter to Achieve Better Patient Outcomes

Eileen Sawyer, VP, Global Medical Affairs at uniQure, describes the importance of Medical Affairs acting as a strategic partner, how to effectively engage patients throughout the drug development process, and to ultimately achieve better patient outcomes.

May 10, 2020

Interview: Field Medical’s Broad Impact on Patients and Organizations

Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.

May 10, 2020

COVID-19: Best Practices & the Future of Medical Affairs – Medical Affairs as a Whole

As experts with a deep knowledge of our medicines, medical technologies, and therapeutic area science, Medical Affairs is uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.

May 9, 2020

COVID-19 – A MAPS APAC Region Town Hall: Best Practices & the Future of Medical Affairs

Miss the live town hall? View the on-demand version here as senior leaders from 5 companies across the APAC region discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

May 7, 2020

Interview: Demystifying Artificial Intelligence

Bill Strickland, AVP, US Field Medical at Allergan, speaks on “demystifying artificial intelligence” at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.

April 29, 2020

External Medical Education: Responding to the Challenges of COVID-19 and Planning for the Future

The COVID-19 pandemic is changing the External Education landscape for healthcare stakeholders and creating new challenges for the future. Join an expert panel of industry leaders as they examine the current impact of COVID-19 on External Education programs and review considerations for future planning.

April 22, 2020

COVID-19 – A MAPS Global Town Hall: Best Practices & the Future of Medical Affairs

Miss the live town hall? View the on-demand version here as senior leaders from 6 companies discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

April 9, 2020

Podcast: European Union Medical Device Regulations (EUMDR)

This podcast series discusses the basics of EUMDR, what this means more globally (FDA, CFDA) and finally – how we can view this as the golden opportunity to elevate the science of our products and communicate a compelling medical value proposition.

April 8, 2020

Launch Readiness 2020: Ensuring Strategy and Value from Global to Local Perspectives

What is Strategy Related to Launch? Topics addressed in this Webinar include: What is the role for Medical Affairs in launch readiness? Who is part of launch readiness and how is it accomplished? How do local affiliates impact the global strategy? What performance measures (KPIs) can we use to refine strategy?

March 15, 2020

Podcast: Stakeholder Expectations in the Evolving Healthcare Landscape

In this podcast series, panelists discuss the volatile, uncertain, complex and ambiguous (VUCA) environment that necessitates change in culture, leadership and strategy in life sciences companies. Collaboration with stakeholders are more important than ever and the real value lies in the connections between stakeholder groups. Clarity on who future internal and external stakeholders are is important for Medical Affairs functions.

March 7, 2020

The Human Touch: The Real Issues Behind Burnout

Employees are no longer resources to be exploited and commanded, they are now allies in a shared mission to co-create experiences that deliver better results.

March 3, 2020

Podcast: Transitioning between Pharma and MedTech…And Vice Versa

In this podcast, senior leaders outline the core similarities and differences between Pharma and MedTech; assess the pros and cons of a potential move from Pharma into MedTech; and describe the practical changes required to anticipate and prepare for such a career move.

February 28, 2020

Podcast: The Dynamic World of Field Medical: Are you a driver or passenger?

Change is the only constant in the MSL role. Panelists will prepare attendees by discussing influences on the MSL role, the rationale for emerging Field Medical roles, and key skill sets to ensure success.

January 25, 2020

Medical Devices are from Mars, Pharmaceuticals are from Venus. What can we learn from each other?

Medical devices and pharma: two sides of the same coin; significantly different but part of the same larger ecosystem. Dr. John Pracyk discusses the implications for Medical Affairs professionals.

December 10, 2019

Driving the Next Wave of Digital Innovation in Healthcare for Medical Affairs

Fireside Chat with Mary Alice Dwyer and Shaji Kalathil: “We believe that the most competitive pharmaceutical companies in the coming decade will leverage data and digital technologies to drive differentiating services and will be in the forefront of pushing the boundaries of digital innovation in healthcare.”

November 6, 2019

Will Customer Experiences Shape the Future of Medical Affairs?

Understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences.

October 31, 2019

Accelerating Insights to Impact: Best Practices for Medical Insights

In this webinar, we advance a set of standards that Medical Affairs leaders can use as a starting point to customize and develop cutting-edge Medical insights processes for their own organizations.

October 30, 2019

How to Measure the Impact (Contribution) of Medical Affairs to the Organization

Understand the different levels of Medical Affairs (MA) impact and what MA professionals need to do to succeed; Be able to demonstrate and articulate the value of field medical to the organization; understand the importance of quantitative and qualitative field medical metrics in telling this value story

October 20, 2019

Medical Affairs Launch Excellence Guidance Resource

Objectives of this resource: 1) Gain insights into the components of launch excellence; 2) Understand the value of a collaborative cross-functional launch team to support launch excellence; 3) Utilize templates to support launch excellence planning.

October 20, 2019

Creating an Integrated Core Scientific Framework for Communicating to Diverse External Stakeholders: A Health Science Approach

Evaluate the commonalities and differences in the use, structure and evolution of scientific communications platforms within and between companies; understand how a HealthScience approach can help to integrate insights, communications and evidence generation plans across multiple functions

October 16, 2019

Medical Affairs Strategic Planning Guide and Template

The MAPS Medical Affairs Strategic Planning Guide and Template has been developed to provide guidance and recommendations to selected components that comprise the strategic medical affairs planning for a product – including the situational analysis, medical strategy, tactical/operational planning, and medical plan summary.

October 11, 2019

Purpose-driven culture: How to make an impact in a value-driven world

Executive Vice President & CMO, UCB, Iris Loew-Friedrich discusses the importance of a purpose-driven culture to employee engagement

September 19, 2019

How to Build a Successful Career as a Medical Affairs Professional

“Insider tips” from three senior-level Medical Affairs leaders from leading multinational biopharma companies. The discussion will be broken into three practical sections: 1. How to advance your career in Medical Affairs; 2. What employers look for when hiring; 3. Competencies required for a modern Medical Affairs organization.

September 12, 2019

Medical Affairs Strategic Planning: Providing a Roadmap for Success

An intro to strategic planning principles that can be employed to develop a successful medical plan; understand the value of having a thoughtful Medical plan; identify critical success factors and potential pitfalls in developing a strategic Medical plan; work with the MAPS Standards and Guidance Medical Affairs Strategic Plan template and guide.

September 10, 2019

RWE & The Transformational Role of Digital Health

The digital health revolution implies a clear understanding of strategy, using technology as an enabler to create better outcomes for patients and to power value creation across the healthcare ecosystem. As data specialists, Medical Affairs professionals will be at the forefront of this transformation.

September 9, 2019

Seeing the Big Picture: How Business Acumen Can Help Medical Affairs Deliver Value

Medical Affairs leaders want to be more effective and valuable. They want to secure their seat at the table and influence decisions, impact company performance, and deliver better patient outcomes. To do this, they need to understand the “big picture” of the business and grasp how their decisions and actions contribute to long-term profitability and growth.

September 5, 2019

Understanding AI and ML and Potential Applications For Medical Affairs

Understand the latest technologies—Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), and Natural Language Understanding (NLU), and their potential to increase efficiencies, enhance effectiveness and potentially reduce compliance risk.

August 21, 2019

Evolving How Medical Affairs Informs Strategic Planning

Understand how to utilize an informed approach to decision making to drive the strategic planning process; gain insight into the value data can bring to Medical Affairs during strategic planning cycles throughout the year; obtain a working knowledge of how cross-functional teams within Medical Affairs can apply insights gleaned from data to enhance utilization and the impact of efforts

August 14, 2019

The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, and Engagement

This Webinar provides perspectives on the evolving role of Digital Opinion Leaders in medical education and shares approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.

August 10, 2019

Medical Affairs: Future Custodians of Digital Health?

Organizations should take a strategic approach to digital health solutions and also treat them with the same level of rigor applied to traditional therapies. Within the industry, the consensus is that it is a case of when, not if, digital health solutions become the norm.

July 31, 2019

Building Capabilities for a Future Proof Medical Department

MAPS and McKinsey and Co. leadership discuss questions such as: Where MA capabilities need to be in the future; what are the obstacles to building capabilities more quickly? what behaviors and mindsets need to change besides just learning the knowledge? why is capability building important to MAPS, and what is MAPS doing going forward? How can we address capability gaps as MA professionals and leaders within our own organizations?

July 31, 2019

How to Reframe Strategy and Compete on Outcomes

In “How to Reframe Strategy and Compete on Outcomes,” John Singer, Global Head of Health Industry Strategy, Innovation and Technology at Wipro, elaborates on why Medical Affairs need to drive “big design” thinking to create value in the new outcomes-based healthcare world.

May 29, 2019

How Medical Affairs Physicians Can Help to Provide Leadership and Solutions that Will Create a Better, More Sustainable and Higher Value Health System

In this offering, we bring together a roundtable of innovative leaders from the payer, pharmaceutical, medical device, provider (Integrated Delivery Networks) and consumer/purchaser sectors to discuss some of the challenging problems and opportunities in this space.

May 20, 2019

Self-Awareness: How to deepen your insight and see the blind spots that could be holding you back

Here we decode self-awareness – the best approach to self-analysis to avoid being trapped looking in the rear-view mirror – and how to find and fix your blindspots.

April 30, 2019

The Rise and Rise of Medical

In My Journey: The Rise & Rise of Medical, Dr. Ameet Nathwani discusses the need to define and measure our contribution, and why we need to join together as a community to shape the future of healthcare.

April 20, 2019

Digital Health: The Road Ahead for Medical Affairs

In “Digital Health: The Road Ahead for Medical Affairs,” CMO and Head of Medical Affairs & Pharmacovigilance at Bayer, Mike Devoy discusses Medical Affairs’ unique understanding of how value can be created and delivered, and the key role it plays in developing the evidence and solutions around that value in collaboration with internal and external partners.

March 27, 2019

Clinical Statistics for Non-Statisticians (Part 2 of 2)

Part 2 of this series will discuss statistical analysis in clinical trials including null/alternative hypotheses; statistical assumptions (type I error, significance level, type II error, statistical power); hypothesis testing; Statistics used in RCTs, including type of outcome measures, analysis of time-to-event variables (plotting and interpretation of Kaplan-Meier curves).

March 27, 2019

A Global Perspective on Conducting Early Access Programs

Early Access includes a variety of programs by which pharmaceutical companies make investigational therapies available to patients with life-threatening diseases. These patients have either exhausted available treatments or have no approved options. This presentation will review the processes and procedures to consider in the implementation of an Early Access Program and explore the opportunities and challenges posed therein.

February 6, 2019

Patient Engagement in Drug Development: An Opportunity for Medical Affairs

Understand the numerous ways in which partnership with patients can impact the development and commercialization of medicines; the current “patient centric” landscape in pharmaceutical drug development; recent findings related to the value of patient-centric trial design, and innovative approaches to engaging with patients across the study continuum.

November 28, 2018

Field Based Medical LCM in the Device and Pharma World

MSLs are becoming more important and playing key roles across the lifecycle in partnership with many others who play important roles. We will describe the landscape, drivers, and opportunities for engaging with customers across the lifecycle and how we socialize learnings across the organization.

October 30, 2018

Dust Off Your Scientific Communication Platforms: Updating, Implementing, and Operationalizing Them for Success

Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP

October 24, 2018

Clinical Statistics for Non-Statisticians (Part 1 of 2)

Part 1 of this series will: define terminologies in statistics; explain different types of data (quantitative vs. qualitative); describe different ways in presenting summary data (such as proportions, means, medians, range and standard deviation); explain 95% confidence intervals; discuss bivariate analyses and appropriate statistical testing for quantitative and qualitative variables

October 10, 2018

Value Assessment for Health Technologies – A Primer on Cost-Effectiveness Analysis and Health Technology Assessment

Health technology and value assessment can be conducted using a variety of methods. Dr. Malone will provide an overview of those methods and an introduction on how to interpret the results from cost-effectiveness studies. This webinar will also discuss issues with defining value for health technologies, especially pharmaceuticals.

September 28, 2018

Truth Hunting: Leave No Stone Unturned in Defining Impactful Medical Affairs Strategies

Look beyond the traditional elements of landscape analysis to consider valuable cultural, behavioral, and situational insights; understand the power of truths in defining the meaningful difference your product will make in patients’ lives; understand the key ingredients of a robust and impactful Medical Affairs strategy and how to implement it.

September 18, 2018

“MSLs Rattling the Cage” – break out roles, strategic innovation and building excellence for Field Based Medical

Gain tips and tricks for communicating cross-functionally the value of Field Based Medical; enhance your business acumen and ability to leverage the business through science and effective strategy; learn about demonstration of value and how to measure it and to hire, train and retain towards that goal

September 7, 2018

Medical Device Meritocracy | A Triad of Value

The medical device industry is facing challenging times ahead. A broader set of influencers (regulators, hospital administrators and other value-orientated customers) will see a shift from individual outcomes to a focus on population-led effectiveness and will require the development of comprehensive value propositions for any device or drug.

August 30, 2018

Medical Affairs Excellence and Ethics & Compliance in the Evolving Healthcare Landscape – Collaborating and Leading by Example

This Webinar explores: the role of Medical Affairs in guiding ethical decisions internally and externally; the impact of Medical Affairs beyond its remit; the importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans.

August 30, 2018

Compliance Considerations in Medical/Commercial Collaborations

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.

August 24, 2018

Digital Opinion Leaders: A Challenging Role in a Changing Environment

Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level

July 27, 2018

Real World Data: Unlocking Valuable Insights Throughout the Lifecycle

Real world data (RWD), when captured and analyzed, produces the Real-World Evidence (RWE) that underpins the economic case for innovative medicines. This Webinar aims to provide practical insight into the challenges surrounding RWD and RWE generation with interactive conversation on how individual companies are approaching these challenges.

June 29, 2018

Navigating Career Transitions: How to Maximise Your Impact – Without the Burnout

Explore the pitfalls of career transitions, and how to overcome them; look at the key foundations required to make a successful career transition; hear real-life stories, and learn actionable tips, from others who have navigated complex career transitions; explore why health & wellbeing should be a priority on your transition agenda

June 24, 2018

Now More Than Ever, HEOR Plays a Central Role in Forging the Modern Healthcare Agenda

Examine the current state & future of HEOR data in healthcare decision-making; discuss strategies to build strong relationships with payers, the medical community, and patient advocacy groups; determine the impact and value of evidence-based pricing and payment

May 4, 2018

Best Practices for Managing the Life Cycle of an Investigator-Initiated Research (IIR)

This Webinar will discuss the process of investigator initiated research program followed across industry. The process is initiated externally by submission of IIR application via company website followed by internal company review and decision making process. This results in the execution of IIR study contract between the company and the Institution after which the study is initiated by the Investigator.

April 20, 2018

Value Based Contracting & Innovative Payor Engagement for Medical Affairs Professionals, Where is the Market Moving?

This Webinar discusses current trends and anticipated innovations, including the use of outcomes-based agreements; why traditional contracting may not be enough to address the needs of both payers and pharma manufacturers; and insights on the key payer engagement issues you should be considering today to optimize the market success of your products.

March 8, 2018

Patient Centric Real World Data & Evidence Generation

Analysis of RWD leads to clinical evidence known as real world evidence (RWE) regarding the usage and risks and benefits of a therapy. Under the right conditions, RWD and the RWE that follows may be used to support regulatory decisions and contribute to the knowledge of a drug or therapy. RWE may help to support improved decision-making about health and health care.

March 1, 2018

Building Agility into Medical Affairs Strategy: Global-Regional-Local Dynamics

Recognize why networking and alignment is key to a successful Medical Affairs strategic plan; discuss the steps involved in strategic planning process and associated tools and templates; describe Global-Regional-Local alignment and implementation… where do you start? Select which functions you include when building your global Medical Affairs strategy.

January 15, 2018

The Power of Purpose

What do you want this year – to make a difference, to love your work, achieve your targets? Identify the one question top Medical Affairs professionals ask each day; describe the evidence that demonstrates what the most successful people focus on; use a template to create your purpose story