Content HUB - Medical Affairs Professional Society

May 16, 2022

Exploring Patient Education in Medical Affairs

MAPS speaks with Tim Mikhelashvili and Riaz Abbas about innovative approaches to compliant patient education including collaborations with patient associations, peer navigators and the emerging use of social media.

May 12, 2022

Building Medical Affairs from Scratch

In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.

May 11, 2022

Engaging with Digital Opinion Leaders (DOLs) and Key Opinion Leaders (KOLs): The art of balancing breadth and depth and free tools to find them

Insights On Demand is a data-driven and individualized process that allows you to automate putting immediately actionable insight into the hands of those that can take immediate action. Learn the 3 A’s of Automatic Insights.

May 10, 2022

Elements of a Successful Medical Affairs Digital Strategy Framework

Digital tools power the ability of Medical Affairs teams to generate, analyze and disseminate data to external stakeholders across the product lifecycle, while bringing essential learnings from these stakeholders back to the organization in the form of insights.

May 10, 2022

Building Medical Insights Capabilities in Medical Affairs Organizations

This paper explores the Medical Affairs-based medical insights function and and identifies basic operational elements required to establish medical insights as a core strategic MA function.

May 9, 2022

Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.

May 3, 2022

How Medical Affairs Teams are Incorporating RWE into Medical Strategy and Product/Clinical Development.

This podcast episode details 4 things Field Medical teams can do better to overcome their organizations’ struggles to engage and support external experts.

April 27, 2022

The Evolution of Medical Affairs in Latin America

MAPS speaks with José Borbolla, Global Executive Medical Director at Esai, and Augusto Grinspan, VP Medical Affairs and Head LATAM with Merck KGaA about the evolution of Medical Affairs in Latin America.

April 27, 2022

Medical Affairs Japan: Current State & Future Outlook

This webinar analyzes the current state of Medical Affairs in Japan, highlights progress made and provides suggestions on what we can do together to make Medical Affairs in Japan even more effective.

April 26, 2022

Innovative Educational Approaches and their Outcomes in Medical Affairs

MAPS speaks with Tim Mikhelashvili, PharmD, CEO & Co-Founder, Amedea Pharma, Inc. and Riaz Abbas, Learning and Performance Lead, JAPAC Medical, Amgen about innovative approaches to Medical Affairs External Education.

April 26, 2022

Medical Affairs’ Role in Patient Engagement

In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.

April 22, 2022

Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?

This webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization

April 20, 2022

How Medical Affairs Benefits Patients and Society

In this interview recorded at MAPS 2022 Global with Monica de Abadal, SVP, Head North America Medical Affairs, Ipsen, we discuss how Medical Affairs benefits patients and society.

April 20, 2022

The Role of Medical Affairs in Rare Disease

This podcast, recorded at the MAPS 2022 Global Annual Meeting, addresses the unique position of Medical Affairs in the rare disease space & how our work in this area is essential for patient benefit.

April 19, 2022

An Overview of External Education Structure, Activities and Regulations in the MedTech Industry

Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.

April 18, 2022

4 Ways Field Medical Teams Can Better Engage Experts

This podcast episode details 4 things Field Medical teams can do better to overcome their organizations’ struggles to engage and support external experts.

April 14, 2022

Has Medical Affairs Truly Achieved a Position as the Third Strategic Pillar?

Charlotte Kremer (former Astellas) speaks with Danie du Plessis (Kyowa Kirin) and Bjorn Oddens (Merck) about whether Medical Affairs is truly the third strategic pillar.

April 13, 2022

How Can Medical Affairs Support Health Equity

This podcast addresses what the role of Medical Affairs is in creating health equity and whether Medical Affairs is able to promote health equity in ways it couldn’t previously.

April 13, 2022

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

April 11, 2022

The Power of Alerts

It can be challenging to remember to log into each of the systems consistently enough to remain aware of information that allows you to be best prepared for engagements, identify new opportunities to engage, and discover KOL insights. The best way to make sure you are getting the maximum impact on the data and systems you have available to you is to set up automated alerts.

April 8, 2022

What Comes First for Insights Management: People, Process or Technology?

This webinar addresses key steps all Medical Affairs teams can take now to move toward a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.

April 7, 2022

Embedding Communications Strategies in RWE Initiatives

This podcast explores the necessity to consider communication as an essential element in the planning process for RWE studies.

April 7, 2022

MAPS Announces Appointment of Tamas Koncz, MD, MSc, PhD to Board of Directors

MAPS is excited to announce the appointment of Tamas Koncz, MD, MSc, PhD, Chief Medical Officer for the Inflammation and Immunology Business at Pfizer, to the MAPS Board of Directors.

April 5, 2022

How Medical Affairs Engages with two Types of Digital Opinion Leaders

This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.

April 4, 2022

William Sigmund, MD, MHS Joins Medical Affairs Professional Society (MAPS) Board of Directors

MAPS is honored to announce the appointment of William (Bill) Sigmund, MD, MHS, EVP and Chief Medical Officer at Becton Dickinson, to the MAPS Board of Directors.

March 29, 2022

Empowering Customer Engagement with Artificial Intelligence

The real value of AI is reaped when complex data is transformed into clear, easy-to-understand recommendations that are surfaced at the point of execution.

March 17, 2022

How Can Real-World Evidence Help Medical Affairs Professionals?

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

March 16, 2022

Modern Insights Management: Q&A with Lance Hill, CEO of Within3

MAPS speaks with Lance Hill about the opportunity for Medical Affairs organizations to modernize their operations in the pre-launch and launch phase by harnessing insights management technology.

March 14, 2022

Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance

How do leaders make their way to Medical Safety & Pharmacovigilance? The routes are diverse but one constant remains true: They are extremely committed to being an independent voice that amplifies their organization’s commitment to Patient Centricity.

March 14, 2022

How Digital Thinking Enables Medical Affairs Strategy

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

March 14, 2022

How to Tell a Story About Your Data

In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.

March 11, 2022

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

This podcast previews the MAPS 2022 Global Annual Meeting session “How Medical Affairs can best support internal and external collaborations in patient engagement,” that details the unique role of Medical Affairs in patient engagement.

March 8, 2022

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

One of the pandemic’s silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

March 8, 2022

Developing and Executing an Integrated Medical Communications Strategy and Plan

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

March 4, 2022

Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

This webinar explores how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.

March 1, 2022

COVID: Looking Back and Looking Forward

This webinar features 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic.

February 28, 2022

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 2

This podcast, part two of a two-part series, discusses practical tips on how to incorporate cybersecurity into your own practices and devices.

February 25, 2022

Identifying Skills for Impactful Remote Insights Generation and Capture

The purpose of this webinar is to identify the skills required to effectively identify, generate and capture actionable insights that align with strategic imperatives during and following a call with an HCP.

February 24, 2022

Leadership Perspectives – Developing a Cross-Sector Career

In this final article in the Leadership Perspectives series, John Pracyk interviews J&J leaders to explore a bold vision of career development that entails moving across sectors; namely, crossing over between Pharmaceuticals, Medical Devices, Vision, and Consumer Health.

February 14, 2022

How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.

February 8, 2022

Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers

In conversation with John Pracyk, MD, PhD, MBA, Medical Affairs leaders from Johnson & Johnson describe best practices to prepare our next generation of Chief Medical Officers.

February 7, 2022

Real World Evidence Applications and How it Can Change Medicine and Biopharma

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.

February 4, 2022

Measuring Impact on Medical Imperatives with Share of Scientific Voice

This webinar addresses the importance of metrics and how Share of Scientific Voice provides measurement in one of MA’s most strategically important areas.

February 3, 2022

Essential Concepts in Patient Centricity

This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.

February 1, 2022

Integrated Medical Communications Strategy and Plan

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

January 31, 2022

How to use Data and Network Analytics to Identify the Right Experts

This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.

January 26, 2022

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.

January 25, 2022

Leadership Perspectives – Medical Affairs as a Strategic Business Partner

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.

January 24, 2022

The Future is Now: Measuring and Communicating the Medical Productivity Index (MPI)

This podcast focuses on the Medical Productivity Index (MPI), which seeks to quantify aspects of Medical Affairs including the MSL/HCP relationship and an individual’s impact on patient outcomes.

January 21, 2022

The Power of the Empowered MSL

In this webinar, an MSL, a Medical Field Excellence Leader, and a Solution Provider discuss an aligned partnership to supercharge scientific exchange.

January 18, 2022

Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.

January 18, 2022

Education Streaming: A New Way to Engage HCPs in Scientific Exchange

This podcast explores how Medical Affairs can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs and engage with them repeatedly.

January 11, 2022

Leadership Perspectives – The Impact of Digital on Healthcare

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.

January 11, 2022

The Future of Medical Affairs 2030: A Conversation with Ariel Katz, co-Founder & CEO of H1

MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the future of the Medical Affairs function and the factors driving the current pace of change.

January 7, 2022

The Metrics Evolution from Taboo to Treasure

This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.

January 5, 2022

Practical Strategies for Augmenting Diversity in Clinical Trials

This podcast details ways to identify and engage diverse patients in Medical Affairs clinical trials, empowering the function’s core mission to maximize the benefit of new pharmaceutical and MedTech products to patients in the wider healthcare landscape.

January 3, 2022

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 3: Article-Level Metrics: The Change Agent of Medical Publishing

This podcast focuses on publication metrics, specifically on how article-level metrics are impacting and creating new opportunities for medical publication and what metrics we should be tracking.

December 15, 2021

The Medical Affairs Opportunities of Real World Evidence

This podcast details ways to identify and engage diverse patients in Medical Affairs clinical trials while empowering the function’s core mission.

December 13, 2021

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 2: Enhanced Publication Content Today and Tomorrow

This podcast focuses on different forms of enhanced publication content (EPC) and new approaches that might change manuscript development.

December 8, 2021

Medical Affairs 2030: The Future of the Function

MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.

December 8, 2021

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital technology.

December 7, 2021

Everyone thinks they’re Jeff Bezos. Until they’re not.

In a field where all professionals are esteemed intellectuals, the difference between a middling unknown and a Jeff Bezos is purely emotional intelligence.

December 6, 2021

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 1 – The Digital Transformation of Medical Journal Publishing

This podcast focuses on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.

December 2, 2021

External Education MAPS Focus Area Working Group Trends & Needs Assessment

Survey benchmarks External Education trends and needs to inform structure, capabilities, strengths and gaps that can be leveraged for planning in your organization.

December 1, 2021

Patient Education to Boost Clinical Trial Understanding and Enrollment: A Case Study

Last month, Medical Affairs and clinical experts from six organizations came together to help make clinical trials more accessible to and better understood by people facing vitiligo. You can do this in your therapeutic area.

December 1, 2021

Meet the Authors SESSION 2- Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS

This webinar explores best practices for Medical Science Liaisons with experts from APPA, IFAPP, MAPS and MSLS.

November 23, 2021

Early Career Professionals: Paths Into Medical Affairs

This podcast explores a career path leading to Medical Affairs while covering the benefits and challenges involved in discovering your place within the function.

November 22, 2021

An Introduction to Medical Affairs

After completing this module, you will be better able to:
Articulate the roles Medical Affairs plays in the healthcare industry
Gain an understanding for the common functions and key skills in Medical Affairs
Describe the Foundational Pillars of Medical Affairs and their purpose

November 19, 2021

Putting the Patient Perspective into Company-Sponsored Medical Publications

In this webinar, experts discuss the value of, and how to utilize, patient perspectives in company-sponsored medical publications.

November 18, 2021

Medical Affairs Insights: A Glossary of Terms

MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.

November 17, 2021

The Strategic Role of Medical Affairs: A Conversation with MAPS MedStrat Focus Area Working Group Leaders

MAPS speaks with Medical Strategy FAWG co-leads Becky Harmon and Simon Kyaga about the emerging strategic opportunities for Medical Affairs.

November 17, 2021

Understanding Medical Multichannel Engagement

This webinar explains the difference between multichannel and omnichannel engagement and shows how to implement both to meet the needs of diverse audiences of external stakeholders.

November 15, 2021

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 1

This MAPS podcast details what medical device cybersecurity is and why you should care.

November 12, 2021

Medical Affairs & Social Media 2.0: The Evolving Model of HCP Engagement

In this webinar, a panel of social media and medical communications experts discuss the evolving trends and models for pharma and biotech medical communications.

November 8, 2021

Field Medical External Stakeholders: Episode 3 Interacting with Academic Drug Developers

This MAPS podcast details potential areas for compliant collaboration by MSLs with Academic Drug Developers.

November 8, 2021

Imposter Syndrome in Medical Affairs

At some point, many people feel they’re simply “not good enough.” Unfortunately, this is such a common occurrence that it has a name: Imposter Syndrome.

November 5, 2021

From Data to Action: Closing the Medical Affairs Insight Gap

In this webinar, you will learn how the insight gap impacts various roles and responsibilities within Medical Affairs and how to close it.

October 29, 2021

A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team.

October 28, 2021

Data, Innovation and Opportunity: A Conversation with Leaders of the MAPS MedTech Focus Area Working Group

MedTech FAWG leaders discuss aspects of Medical Affairs unique to MedTech and how COVID and the changing data landscape have opened the door to the C-suite.

October 27, 2021

Collaborating, Managing and Motivating Teams Across Multiple Time Zones

In this webinar, three panelists who work with teams across multiple time zones will share how they collaborate, manage and motivate to optimize team participation and engagement.

October 25, 2021

The Ghosts of MSL Past, Present and Future

This podcast sponsored by VISFO explores the past, present and future of the Medical Science Liaison role.

October 22, 2021

Measuring Medical Impact in Real-Time

This webinar explores real-world examples and challenges of using data and technology to measure medical impact in real-time.

October 18, 2021

The Evolution of Medical Communications as a Strategic Partner in Medical Affairs Function

“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.

October 18, 2021

Field Medical External Stakeholders: Episode 2 Partnering with Patient Advocacy Organizations

This MAPS podcast details potential areas for compliant collaboration by MSLs with Patient Advocacy Groups.

October 15, 2021

Customize KOL Engagement Through Data

This webinar offers actionable steps MSLs and MSL teams can use to leverage data for successful KOL engagements in this new era of digital.

October 14, 2021

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership — Capabilities & Strategic Insights

This Global Town Hall focuses on the emerging capabilities needs for Medical Affairs teams and the opportunity to drive strategic decisions with Medical Insights.

October 11, 2021

What is the Insights gap and why should you care?

In this discussion sponsored by Within3, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.

October 8, 2021

Bringing Evidence to Life: Common Challenges and Solutions for Scientific Communications Platforms

This webinar explores what good looks like in SCP development and reviews the challenges frequently encountered during SCP development and dissemination.

October 4, 2021

Discovering and Engaging Hidden Thought Leaders and Their Networks

MAPS speaks with IQVIA experts on two sides of thought-leader engagement — discovering thought leader networks and personalizing engagements with these thought leaders in a way that has the potential to shift the scientific landscape.

October 4, 2021

Medical Affairs Mind Reading: The Difference Between Presentation and Conversation

A Q&A with David Williams, Chief Medical Officer, VISFO

September 30, 2021

Joint MAPS, IFAPP, APPA, MSLS MSL Position Paper: Meet the Author Highlights

Since its publication in the journal of Therapeutic Innovation & Regulatory Science in July, the article “Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS,” has been read more than 4000 times. This article presents highlights from a recent MAPS webinar with the paper’s authors, focusing on further defining the role and best practices for Medical Science Liaisons.

September 29, 2021

How to Engage External Research (IIR and Collaborative Research) – Practical Compliance Considerations

This webinar explores WHAT is IIR vs. Collaborative Research and discusses the challenges of conducting IIR and Collaborative Research.

September 22, 2021

Field Medical Metrics/KPIs Guidance Document

When quantitative and qualitative Field Medical KPIs and metrics are aligned with the organization’s strategic plan, these measurements demonstrate value. Defining and communicating this value is an essential task as Field Medical solidifies its role as a strategic pillar within the organization.

September 22, 2021

Digital Analytics and Social Media in External Education – Where to start and what’s possible?

This webinar explores how to implement a digital presence to uncover external education unmet needs and gaps.

September 21, 2021

How the Use of non-Registrational Evidence by Medical Affairs Improves Patient Outcomes

This paper discusses the sources and uses of non-registrational evidence and describes why Medical Affairs is positioned to lead and own the nRE Strategic Plan.

September 20, 2021

Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.

September 17, 2021

How Can Medical Affairs Maximize Strategic Impact within the Organization?

This webinar explores MA’s future in healthcare innovation and leadership as part of the development of cross-functional goals to help achieve patient benefits.

September 15, 2021

Beyond Content: HCP Communication Preferences in the Virtual Era

During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.

September 10, 2021

Bridging the Gap between Art and Science: Best Practices for Creative Collaboration

This webinar explores how Medical Affairs teams can convey scientific topics visually in a way that maintains credibility and scientific rigor.

September 9, 2021

Surprising Lessons for Medical Presenters from the Acropolis

Near the end of Jill Donahue’s family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.

September 1, 2021

Meet the Authors – Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS

This webinar explores best practices for Medical Science Liaisons with experts from APPA, IFAPP, MAPS and MSLS.

August 30, 2021

Field Medical External Stakeholders: Episode 1 – Medical Communication Agencies

This MAPS podcast details potential areas for compliant collaboration by MSLs with key external partners.

August 25, 2021

How MyHealthTeams Cofounder and CEO, Eric Peacock, Brings a Patient-Centric Perspective to Medical Affairs

MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.

August 25, 2021

How to Tell the Difference Between Insights and Observations in Medical Affairs

In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.

August 24, 2021

The Art and Science of Journal Selection

This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.

August 23, 2021

The Neuroscience of Success in Medical Affairs

This article explores the neuroscience of success and how a different, more thought-out approach to our behavior in the workplace can lead to higher chances of career success in the long run.

August 23, 2021

Transitioning to Hybrid with an Optimal Content Management Strategy

In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about the new hybrid environment and how content strategy can support Medical Affairs engagements.

August 20, 2021

Podcast Episodes 1-18: Field Medical Stakeholders

Episodes 1-18 of the MAPS Field Medical Focus Area Working Group podcast series, “Field Medical Stakeholders: Partnering for Today and Tomorrow”

August 20, 2021

3 Ways Medical Affairs Leaders can Start Using Social Media Insights Now

In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.

August 18, 2021

Evolving Role for Medical Affairs in Biopharmaceutical and MedTech Product Launch Requires New Skills, New Thinking

MAPS speaks with leaders from Lundbeck, Biogen, BMS and Medline about new best practices for the product launch planning process.

August 16, 2021

The Evolving use of Social Media in Medical Affairs

This podcast sponsored by IQVIA explores social media for insights and thought leader identification.

August 16, 2021

Digital Decision Tree: Have You Taken the Digital Quotient Quiz?

Are you a digital Jedi Master, a Jedi Knight, or Padawan? Or are your digital transformation skills stuck in the Dark Side? Take the Digital Quotient Quiz to find out!

August 11, 2021

Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials

This session provides a learning opportunity for our audience by providing background on FDA’s Offices of Minority Health and Health Equity, and Women’s Health

August 4, 2021

Using Medical Insights to Improve Medication Access

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.

August 2, 2021

Field Medical Stakeholders: Episode 18 — Market Development

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing Development.

July 30, 2021

Web Portals for a Successful Launch: Value, Approach, and Options

This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.

July 29, 2021

Scientific Communication Platforms for Thought Leader Discovery and Engagement

In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.

July 28, 2021

Practical Approaches to External Education Impact Measurements

This MAPS webinar details strategies Medical Affairs professionals in External Education can use to assess HCP learning.

July 26, 2021

Field Medical Stakeholders: Episode 17 — Marketing

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.

July 23, 2021

Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS

This position paper is intended outline the roles and responsibilities expected of an MSL and provide clarity on the juxtaposition of MSLs and Sales representatives (SRs) when it comes to scientific exchange versus promotional messaging.

July 21, 2021

Natural Language Processing for Medical Insights

MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

July 20, 2021

Expanding Capabilities in Medical Information

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.

July 15, 2021

Online Discoverability of Publications: The Role of Search Engine Optimization

This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.

July 15, 2021

Measuring the Value of Medical Affairs with Altmetrics | WHITE PAPER

Download this Altmetric white paper to learn how to measure the value of Medical Affairs publications beyond counting citations.

July 13, 2021

Presenting and Facilitating with Impact: Planning and Preparation

As the bridge between the organization and external stakeholders, Medical Affairs professionals require excellent communication skills. This eLearning course creates expertise in planning and delivering presentations in all formats to all audiences.

July 13, 2021

Field Medical Stakeholders Episode 16 Panel Discussion: The Role of MSL Excellence & Capabilities

This special edition of the MAPS Field Medical podcast series features four global leaders in MSL excellence sharing their subject matter expertise on MSL capabilities.

July 7, 2021

Medical Information: How Did We Execute on Our Learnings to Ensure a Great Patient Experience

At the end of this series of podcasts, the participant should be able to discuss the functions and activities of key internal partners and identify potential areas for compliant collaboration by MSLs with key internal partners.

June 30, 2021

How to INNOVATE your Virtual and Hybrid Events: A Playbook

Impetus Digital co-founder and CEO, Natalie Yeadon, describes best practices for the digitalization of virtual and hybrid Medical Affairs events.

June 29, 2021

External Education Standards & Guidance for Medical Affairs

Comprehensive Standards & Guidance resource providing direction for Medical Affairs External Education professionals delivering independent and company-led Medical Education.

June 28, 2021

Partnering for Today and Tomorrow – Episode 15: Health Economics and Outcomes Research (HEOR)

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

June 28, 2021

The Value and Impact of Medical Affairs: Mastering the Art of Leveraging Meaningful Metrics

This white paper from the MAPS Medical Strategy & Launch Excellence Focus Area Working Group (FAWG) describes the elements of meaningful metrics in Medical Affairs and demonstrates how these metrics can be used to facilitate real actions and outcomes for Medical Affairs teams and the organization as a whole

June 24, 2021

MAPS Focus Area Working Group Charts the Future of External Education in Medical Affairs

MAPS speaks with External Education FAWG leaders about their Standards and Guidance resource and about recent changes and future directions of External Education.

June 23, 2021

Intro to Coaching in Medical Affairs

Placing more focus on self-development and knowledge acquisition is imperative for Medical Affairs professionals of tomorrow — making proper coaching crucial for MA leaders.

June 20, 2021

Medical Information: An Innovative Approach to Understanding the Needs of Our Patients

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

June 18, 2021

Learning Agility: The Path Forward for Medical Affairs

This MAPS webinar with Syneos Health overviews learning agility and the six contributing dimensions, discussing how we can measure and develop learning agility across an organization.

June 16, 2021

How COVID-19 Emergency Use Authorizations Impacted the Provision of Medical Information

This webinar will feature speakers from Eli Lilly and Company, Gilead, and Pfizer. They will come together to represent their experiences in establishing medical information strategy, content and operations for Emergency Use Authorization (EUA) products for the prevention and treatment of COVID-19.

June 16, 2021

Partnering for Today and Tomorrow – Episode 14 Regulatory

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

June 9, 2021

Unlocking the Secrets of Virtual Work | WHITE PAPER

Pharmaceutical teams need a different way to approach working virtually. The secret isn’t adding more virtual calls, but unlocking the strategic power of virtual work. Download this white paper to see how your peers are achieving more, with fewer meetings.

June 7, 2021

Medical Information: A Patient Centric Approach

In this podcast you will understand the core goals and activities that support patient centricity within Medical Information and discuss how Medical Information colleagues can support patient-centric initiatives.

June 4, 2021

Zoom and Teams: Scheduling, Showing Up, and Recording

MAPS offers a short video tutorial on Zoom/Teams best practices. Yes, it’s finally time to learn to use these tools well…

June 3, 2021

The Power of Mastermind Groups for Medical Affairs

mastermind groups represent peer mentoring collectives — with members of various levels of education and professional experience, seeking to solve issues using advice and input from other group members.

June 1, 2021

Partnering for Today and Tomorrow – Episode 13 Training/Learning & Development

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

May 26, 2021

Building a Next Generation Community of Medical Affairs with Mentorship

Three accomplished Medical Affairs executives representing different regions of the globe have helped build the inaugural Mentorship Program at MAPS will be discussing their personal stories, perspectives, and offer critical suggestions that will redefine and inspire a next generation view of Mentorship

May 25, 2021

Leadership Perspectives 5: Learning to Lead People

Here we explore how some of the top Medical Affairs leaders from Johnson & Johnson think about evolving from a highly skilled individual contributor to a people leader.

May 24, 2021

Adapting to the Virtual Conference Experience P3

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience

May 19, 2021

SWOT Analysis: A Useful Tool to Help Define Strategic Business Planning

This MAPS Webinar details SWOT Analysis and teaches participants to recognize how to apply the outputs of a SWOT analysis to strategic business planning efforts.

May 17, 2021

Partnering for Today and Tomorrow – Episode 12 Compliance

Medical Science Liaisons work in a complex ecosystem of internal and external stakeholders, with may of these actions shaped by the rules of compliance. Here the MAPS Field Medical Focus Area Working Group offers an inside look at how you and your MSL team can do our essential work while keeping on the right side of what’s right

May 14, 2021

Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakholders

May 10, 2021

Adapting to the Virtual Conference Experience P2

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience

May 7, 2021

The Rise of Medical Analytics

Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical.

May 5, 2021

The future is hybrid: why virtual events are here to stay

In this podcast sponsored by Impetus Digital, MAPS speaks about planning and delivering virtual and hybrid events with Impetus Digital Co-Founder and CEO, Natalie Yeadon.

May 4, 2021

Partnering for Today and Tomorrow – Episode 11 Clinical Operations

This MAPS podcast discusses the functions and activities of key internal partners and Identifies potential areas for compliant collaboration by MSLs.

May 3, 2021

Isma Benattia, Vice President of Amgen Europe Medical Affairs, on the future of MSL – HCP interactions

This Q&A describes Amgen Europe HCP preference survey results and wider changes in the way MSLs will work with their HCP peers as we emerge from the pandemic.

April 30, 2021

4 Habits to Optimize the Impact & the Value of Medical Affairs

The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community

April 28, 2021

A Year with COVID-19: Scientific Engagements Pulse Check

This paper describes survey results from Amgen JAPAC Medical Affairs examining the current state in early 2021 of medical engagement amongst healthcare professionals.

April 28, 2021

Learnings from a practical experience of using NLP/ AI in Medical Affairs

Demonstrate the use of technology to automate part of the MLR Review and Approval process and learn how to provide details of a proof-of-concept to test AI-enabled technology in Medical Affairs.

April 27, 2021

Leadership Perspectives 4: Medical Affairs Career Development

Here we explore how some of the top Medical Affairs leaders from Johnson & Johnson think about career leadership development opportunities and challenges.

April 26, 2021

Adapting to the Virtual Conference Experience P1

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

April 26, 2021

Creating An Integrated Core Scientific Framework For Communicating To Diverse External Stakeholders: A Health Science Approach

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

April 21, 2021

There is a magic when Medical and AI ethics are best friends

Unleashing opportunities for better understanding and collaboration between experts in AI and medical

April 21, 2021

Chronic Conditions Have Worsened During Covid. Here’s How Medical Affairs Leaders Can Help.

Now is a critical time for Medical Affairs leaders to redefine their roles and boldly re-engage patients by employing a few key tactics learned from the past year.

April 20, 2021

How can Medical Affairs and HEOR work together more effectively?

This MAPS podcast with AlphaGroup of Medical Communications Companies explores areas of collaboration between Medical Affairs and HEOR groups.

April 19, 2021

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 10 Patient Advocacy

“If you ask patient communities their major concerns, it’s affordable access,” says Alissa Heizler-Mendoza speaking about patient advocacy in Medical Affairs.

April 16, 2021

Leveraging Technology and Artificial Intelligence (AI) to Inform Medical Insights

During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights.

April 15, 2021

The Value of Medical Information to Internal Stakeholders

MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.

April 14, 2021

From Support Function to a Strategic Pillar, Medical Affairs is Defying Convention by Breaking Down Silos

In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.

April 14, 2021

Benchmarking patient centricity in Pharma across its many stakeholders

The webinar will provide a snapshot of insights on what matters to patients and how pharma fares in terms of patient centricity based on a new patient centricity benchmarking survey piloted in 2019.

April 12, 2021

Insights: Social Listening for Insights

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

April 7, 2021

The U.S. National Health Council’s Programs: An Introduction and How Medical Affairs Professionals Can Become Involved

This session describes the National Health Council and opportunities for Medical Affairs professionals to get involved.

April 6, 2021

Leadership Perspectives 3: Transitioning Across Therapeutic Areas

J&J leaders detail how to think about managing the challenge of broadening the focus of a Medical Affairs career to encompass new and multiple therapeutic areas.

April 5, 2021

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 9 Corporate Alliance Management

This MAPS podcast identifies potential areas for compliant collaboration by medical science liaisons with key internal Medical Affairs partners

April 1, 2021

Share of Scientific Voice Measures and Supports Success in Medical Affairs

This webinar reviews the rationale for SoSV as a performance metric in MA, how it is implemented in practice, and examine how it can be used strategically to measure, prioritize and achieve success.

March 31, 2021

Beyond the Field: Evolving Field Medical Engagement and Talent for the Future

This report shares the key insights from a MAPS special session on Field Medical engagement and provides further context from Medical Affairs colleagues who have first-hand knowledge of the ever-changing Field Medical role.

March 29, 2021

Impact of the 21st Century Cures Act

The objective of this podcast is to discuss how the 21st Century Cures Act has led to new initiatives at FDA involving Real World Evidence.

March 24, 2021

The Safety Impact of Medical Device Cybersecurity

Connectivity and digitization of medical device technologies can improve device functionality and benefit. However, the connection of medical devices to networks or the internet exposes them to increased cyber threats.

March 24, 2021

The Current State and Future Directions of Insights-Related Activities Within Medical Affairs

MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.

March 24, 2021

Social Media in Medical Affairs: Beyond Passive Listening

In this MAPS podcast, we explore the emerging uses of social media in the practice of Medical Affairs including best practices and compliance concerns for Medical Affairs professionals participating in the social media landscape.

March 23, 2021

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 8 Clinical Trials

This 8th episode in our Field Medical podcast series explores the evolving roles of MSLs in the context of clinical trials.

March 19, 2021

Diverse Representation in Clinical Research: Sharing Patient and Physician Perspectives

Patient Advisors and Diversity Experts share their perspectives on diverse representation in clinical trials and key barriers to research access, and explore solutions to address these critical issues.

March 17, 2021

HEO-what?! Introduction to the ISPOR Competency Framework and its Relevance to Medical Affairs Professionals Interested in HEOR

This MAPS webinar details HEOR professional competencies included in the ISPOR Competency Framework, defining which are most relevant to Medical Affairs professionals.

March 16, 2021

Leadership Perspectives – Keys to Success in Medical Affairs

In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders about the keys to success in Medical Affairs.

March 16, 2021

Moving to an Integrated, Holistic Approach to Insights-Related Activities in Medical Affairs

This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.

March 15, 2021

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs — Episode 3

This podcast offers insights surrounding common challenges Medical Affairs organizations face in offering best-in-class digital capabilities.

March 10, 2021

Medical Communications as Strategic Drivers of Scientific Communications

This MAPS webinar aims to foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders.

March 9, 2021

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 7 Medical Writing/Publications

At the end of this series of podcasts, the participant should be able to identify potential areas for compliant collaboration by MSLs with key internal partners.

March 4, 2021

Leadership Perspectives – Transitioning into Medical Affairs

In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders on how they transitioned to a career in Medical Affairs.

March 2, 2021

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs – Episode 2

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

February 24, 2021

Aligning Healthcare Professional and Patient Education: Challenges and Risks

Join this session to understand aligned HCP and patient education activities from the perspective of the current landscape, Medical Affairs support for aligned medical education and risk mitigation ensuring transparency, fairness and lawfulness.

February 24, 2021

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 6 Medical Information

This 6th episode of the MAPS Field Medical podcast series explores Medical Information.

February 19, 2021

Launch Excellence Best Practices for Medical Affairs

In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.

February 19, 2021

COVID-19 Has Changed Live Events Forever!

This MAPS webinar with Impetus Digital defines best practices, benefits of, and barriers to virtualizing events in the life science industry.

February 17, 2021

Keeping and Growing Field Medical Talent Now and for the Future

This MAPS webinar offers strategies for MSL retention and skill development within Medical Affairs.

February 16, 2021

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

February 10, 2021

Audience Amplification

This Medical Affairs webinar will increase your understanding of how to use digital tools to enhance the impact of scientific communications.

February 8, 2021

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 5 Government Affairs

This 5th episode of the MAPS Field Medical podcast series details key issues for Medical Science Liaisons in the context of government affairs.

February 3, 2021

Serving as a Trusted Advisor for Cross-Functional Partners to Achieve Synergies

After completing this Webinar, participants will be better able to recognize and avoid pre-launch pitfalls from the perspective of cross-functional partners from Commercial, Market Access, and R&D.

February 1, 2021

Developing Publication PLS: The Patient Perspective

This MAPS podcast describes publication plain-language summaries and how patients find them useful.

January 27, 2021

Highlighting Project ECHO: A model to improve patient care & build health system capacity

Join this session to understand how an effective digital tele-mentoring program builds local capacity in rural and underserved areas by empowering healthcare professionals to treat complex diseases that have historically only been treated by specialists.

January 26, 2021

Field Medical Stakeholders Partnering for Today and Tomorrow — Episode 4: Market Access

This podcast from the MAPS Field Medical Focus Area Working Group identifies areas for compliant collaboration by MSLs with key internal partners.

January 21, 2021

How COVID-19 Accelerates Orthopedic Opportunities in Ambulatory Surgery – episode 2

This MAPS podcast explores ways medical device companies can capitalize on the shift from inpatient surgical settings to hospital outpatient departments.

January 21, 2021

Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs

This MAPS webinar reviews examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions

January 19, 2021

Developing Publication Plain Language Summaries: The Pharma Perspective

This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.

January 13, 2021

Make Communications, Not War: Best Practices for Medical, Legal and Regulatory Review

This MAPS webinar details potential hurdles of the MLR review process, function alignment, and our changing MLR environment and possible solutions.

January 12, 2021

Essentials of Real World Evidence (RWE)

This Powerpoint offers a comprehensive overview of Real World Evidence (RWE) and its evolving use in the biopharmaceutical industry.

January 11, 2021

Creating an HEOR Function Within Medical Affairs

MAPS explores Health Economics and Outcomes Research (HEOR): Why a Medical Affairs organization needs an HEOR function and how to build this capability.

January 6, 2021

Enforcement and Compliance in Current Times

This MAPS webinar details enforcement trends, key risks associated with the shift from in-person to virtual activities due to the pandemic and compliance considerations for conducting promotional and educational activities virtually.

January 5, 2021

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 3 Medical Affairs

The third episode of the MAPS podcast series exploring Field Medical collaborations with internal and external stakeholders.

December 16, 2020

Do’s and Don’ts of Visual Communication and Data Visualization

In this Medical Affairs webinar, founder and CEO of Killer Visual Strategies, Amy Balliett, helps you master data visualization best practices.

December 15, 2020

The Role of Data and Analytics in Leading and Managing Field Medical Teams

This episode of the MAPS podcast series, Elevate, explores the differing approaches applied in the pharmaceutical and device industries to understand the impact and approach to acquired and internally generated data, analytics, and insights play in delivering value.

December 15, 2020

Medical Affairs Launch Excellence Standards & Guidance + Templates

Standards & Guidance plus downloadable templates for Medical Affairs Launch Excellence

December 15, 2020

The Role of Plain Language Summaries in Communicating Clinical Trial Data

A plain-language summary (PLS) can play a key role in communicating clinical research more broadly to patients.

December 14, 2020

Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 4

This MAPS podcast describes how cross-functional teams within Medical Affairs can use strategic plans to inform decision making and assess impact of efforts.

December 10, 2020

How can effective internal training lead to better patient outcomes?

This case study-based webinar discusses how to connect the dots between internal training and improve patient outcomes, specifically focusing on Medical Affairs teams.

December 9, 2020

A Pandemic Silver Lining? Optimizing Internal Collaboration Between Medical Affairs, Compliance, Legal, Regulatory and Market Access Roles in a Post-Pandemic MedTech World

This MAPS webinar features MedTech Medical Affairs professionals on the post-pandemic future and how we can advance innovation, improve patient care and minimize risk.

December 9, 2020

Opportunity Amid Volatility, Uncertainty, Complexity and Ambiguity (VUCA) in the Changing MSL Value Proposition

December 8, 2020

The Power of Mentorship

When Robin Winter-Sperry started in the pharmaceutical industry, her mentor, Evelyn was one of the few female managers.

December 7, 2020

Medical Affairs Plans: From Strategic Planning to Measuring Impact — Episode 3

Listeners will understand how the Medical Affairs strategic planning process can drive decision making throughout the year.

December 4, 2020

Building a Framework to Manage MSL Insights

This Medical Affairs webinar teaches attendees to build a framework that enables MSL insights to inform Medical strategy at both the local and global level.

December 1, 2020

EMEA 2020 Virtual Q&A

Questions submitted during EMEA 2020 sessions, answered by our speakers and panelists.

November 30, 2020

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 2 Global Product Strategy

Participants will learn the functions and activities of key internal partners and will identify potential areas for compliant collaboration with these partners.

November 23, 2020

Reimagining Scientific Engagements During COVID-19

Amgen Japan and Asia Pacific (JAPAC) Medical Affairs team shares MSL survey results to explore innovative new ways of working to serve as a model for reimagining scientific engagement during and post-COVID-19.

November 23, 2020

Metrics Matter! Measuring the Impact of Internal Training

Experts from Open Health offer insights into metrics and how to measure the impact of internal Medical Affairs training.

November 19, 2020

Digitally Transforming Your Medical Affairs Organization—Why and How to Do It!

This Medical Affairs webinar assembles leading biopharma industry experts to discuss preparing your organization for digital transformation.

November 18, 2020

A Pandemic Silver Lining for the MedTech Industry? Part 1

During this moderated interactive discussion our distinguished panelists will provide their on-the-ground observations about the pandemic’s current impact on patient care and the medical device industry.

November 18, 2020

Mónica de Abadal Elected Medical Affairs Professional Society (MAPS) EMEA Region President

Congratulations to Mónica de Abadal on her appointment as EMEA President of the Medical Affairs Professional Society (MAPS)

November 18, 2020

What’s in it for me? Engaging, Motivating, and Supporting Staff with Internal Training Virtually and Face-to-Face

This MAPS podcast in partnership with Open Health explores the development and delivery of internal training for Medical Affairs professionals.

November 17, 2020

Patient as Priority: Designing and Refining Internal Medical Affairs Training to Support Patient Outcomes

In partnership with experts from Open Health and Janssen EMEA, this episode of the MAPS podcast series Elevate details how to position patients as priority in designing and refining internal training.

November 16, 2020

History of Real-World Evidence Prior to the 21st Century Cures Act

Medical Affairs thought leaders discuss the Pre-21st Century Cures Act uses of Real World Evidence (RWE) in regulatory decision-making.

November 9, 2020

Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 2

The Series Podcast Objectives are:
Podcast objectives include understanding how the medical affairs strategic planning process can drive decision making throughout the year

November 4, 2020

Janssen Pharmaceuticals Joins Medical Affairs Professional Society (MAPS) Industry Partnership Program

The Medical Affairs Professional Society (MAPS) is honored to announce the inclusion of Johnson and Johnson Pharmaceuticals (JNJ) in the MAPS Industry Partnership Program

November 3, 2020

Medical Affairs Lessons from a 2-Month Pandemic Preview

Amgen’s Victoria Elegant and Ka Weng Mah had front row seats to the start of COVID-19 in Asia. Here is what they learned about the future of Medical Affairs.

November 2, 2020

Field Medical Stakeholders: Partnering for Today and Tomorrow (Episode 1 — Global Communications)

Medical Affairs thought leaders discuss the function, activities and opportunities for compliant collaboration with key internal partners.

November 2, 2020

MAPS Global Town Hall Series Q&A: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

Q&A with Medical Affairs thought leaders describing changes in Digital and Field Medical during the pandemic and beyond

October 29, 2020

How to succeed in cross-functional collaboration: the SCARF model for Medical Affairs

This webinar describes the NeuroLeadership Institute’s SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness) and its application to the practice of Medical Affairs

October 26, 2020

PODCAST: How COVID-19 Accelerates Orthopedic Opportunities in Ambulatory Surgery

John Pracyk, MD, PhD, MBA speaks with Patrick Vega of Vizient Advisory Solutions about ways that device companies can capitalize on the shift from inpatient surgical settings to hospital outpatient departments.

October 21, 2020

Joseph Eid: From Childhood in Civil War Lebanon to Medical Affairs Leader

Nothing could stand between Joseph Eid and his dream of becoming a doctor—not even gunfire.

October 20, 2020

The Application of Real-World Evidence in Regulatory Decision Making

Cerise James, MD, moderates this podcast in which Neil Belson, JD, discusses Real World Evidence and its impact to the biopharmaceutical industry.

October 20, 2020

Contemporary Applications of Real-World Evidence in Regulatory Decision Making: A Case Series Review

Real-World Evidence can show safety and effectiveness per FDA’s “totality of evidence approach” for evaluating regulatory submissions.

October 19, 2020

PODCAST: Medical Affairs Plans — From Strategic Planning to Measuring Impact

This Medical Affairs Professional Society (MAPS) podcast features medical affairs thought leaders offering insights into the Medical Affairs strategic planning process

October 15, 2020

MAPS Global Town Hall: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

This special 75-minute MAPS Global Town Hall focuses on the challenges that are arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

October 15, 2020

Why Good Science is Good Business: A Conversation with Murali Gopal, MD

Murali Gopal, MD, discusses the power of Integrated Brand Planning to transform the Medical Affairs function within the biopharmaceutical industry

October 13, 2020

MAPS Board Chair, Charlotte Kremer: Why The Strategic Rise of Medical Affairs Is Central to Pharma’s Future Success

Medical Affairs leaders need to be ready to interact with the C-Suite to make smarter decisions and focus performance measures on patient-centric outcomes.

October 12, 2020

PODCAST: Expert Engagement — Driving the Strategic Impact of Medical Affairs

MAPS in conversation with Robert Groebel, VP Global Strategy, MONOCL, and Danie du Plessis, VP Medical Affaris, Kyowa Kirin

October 6, 2020

Eileen Sawyer: Big Reader, Science Nerd and Medical Affairs Leader in Gene Therapy

Sawyer is making it her life’s work to focus on the patient—the most important stakeholder in drug development.

October 5, 2020

PODCAST: Executive Leadership Perspectives on MA Strategic Planning – Episode 2

In this second of two podcast episodes, Pete Piliero moderates a discussion on contributions Medical Affairs makes to Asset Strategic Plans and Resourcing of a Medical Affairs Plan.

October 1, 2020

The Future of Medical Affairs: A Conversation with Beat Sümegi, SVP Medical, Sanofi

MAPS speaks with Beat Sümegi, SVP Medical with Sanofi, about major areas of change and the need to help Medical Affairs professionals build new skills to succeed in this world of increased responsibility and opportunity.

September 28, 2020

Disruption to Opportunity: The Next Digital Frontier for Medical Affairs and Healthcare with the New Normal

This Webinar features Medical Affairs and leading technology thought leaders exploring emerging trends and viewpoints on the next frontier for digital in Medical Affairs and the broader healthcare environment with the “New Normal”.

September 28, 2020

PODCAST: Executive Leadership Perspectives on Medical Affairs Strategic Planning – Episode 1

Pete Piliero, MD, moderates a discussion on contributions Medical Affairs makes to Asset Strategic Plans.

September 23, 2020

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership During the Pandemic and Beyond

Medical Affairs thought leaders Q&A on topics including virtual congresses, digital platforms, and pre-print scientific publications.

September 22, 2020

Training Needs for Medical Science Liaisons (MSLs) in Evolving Pharmaceutical and MedTech Industries

This article formalizes learnings from the MAPS Annual Conference 2020, providing best practices for MSLs in the context of the ongoing pandemic and beyond.

September 21, 2020

Amgen Europe Medical Affairs Survey: Post-COVID Healthcare Provider Preferences for MSL Interactions

MAPS speaks with Vice President of Amgen Europe Medical Affairs, Isma Benattia, about changes in the way MSLs work with their HCP peers during the pandemic and beyond.

September 21, 2020

Medical Affairs Improves Patient Outcomes Through External Medical Education

External medical education demands are continuously evolving, and MA needs to continue to evolve with these changes to establish effective education strategies.

September 18, 2020

Medical Affairs 2.0: Innovating Medical Affairs for Digital Therapeutics

This MAPS webinar presents an overview of the current and near term Digital Therapeutics landscape and details real-world applications of Digital Therapeutics to illustrate potential in driving transformation of clinical practices to improve patient outcomes.

September 16, 2020

Scientific Communication Platforms Standards and Guidance

Standards and Guidance powerpoint and templates for Medical Affairs strategic planning

September 16, 2020

Company-Led Education…What is in the Name?

What is company and medical affairs led education and how it is perceived by audience? What are the different perspectives existing among regulators, Pharma and agencies? What is the potential for disease state medical education by medical affairs?

September 11, 2020

Future-Proofing Your Medical Affairs Organization

OBJECTIVES: Identify the major trends and drivers towards digital transformation and drive Medical Affairs towards a digital future.

September 3, 2020

A Compelling Strategic Role for Medical Affairs in the Context of the new EU MedTech Regulations

This article provides an overview of the new MedTech European regulatory environment and opportunities for the Medical Affairs function to evolve and bring value to the respective organizations.

August 24, 2020

Partnering with Patients in Asia Pacific

This webinar from the MAPS APAC region shares best practices for effectively leveraging patient insights to inform decision making.

August 20, 2020

Embracing a Customer-Centric Mindset in Medical Affairs through Digital Transformation

This MAPS webinar features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.

August 19, 2020

Field Medical Centers of Excellence

‘What does best in class look like?’. This report shares key insights from a MAPS Annual Meeting workshop in March 2019, and provides further context with interviews and case studies from Medical Affairs colleagues who have first-hand experience of setting up and progressing a Field Medical Center of Excellence (CoE).

August 19, 2020

Communicating the Value of Medical Affairs

This white paper explores the role and value of MA, backed up with commentary from industry leaders, as we define clear pillars of MA that communicate its true value.

August 19, 2020

AI Foundations for Medical Affairs

Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.

August 12, 2020

Audience Amplification and Digital Scientific Exchange

Disseminating research data and clinical concepts to the right audience has demonstrated significant value, not only to biopharmaceutical organizations, but across the research and healthcare industries.

July 28, 2020

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership During the Pandemic and Beyond

This MAPS Global Town Hall focuses on the challenges arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

July 23, 2020

Digital MSL Insights in the Time of COVID-19

This Webinar demonstrates how to generate insights through digitally-based interactions without directly engaging HCPs. We discuss and share various ways that MSLs can generate insights through digital mechanisms, from attending “live” virtually-broadcast panel sessions to following influential KOLs on Twitter.

July 16, 2020

Thinking Forward: The Long-Term Impact of 2020 on the World of Medical Affairs

As we consider the wider changes seen across our communities, we explore how Medical Affairs needs to continue to evolve in how it thinks, acts and engages to drive further improvements in healthcare outcomes, as well as to ensure that our teams are equipped and empowered to adapt and excel in our new reality.

July 13, 2020

Rethinking HCP Engagement During and Post-Pandemic

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely.

July 1, 2020

What can we learn from 2 insight surveys of MAPS membership?

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.

June 25, 2020

APAC Town Hall: The New Competencies Required for MA Professionals to Excel in the New Environment

In this APAC Town Hall, senior leaders discuss: Managing Individual Performance Remotely; Virtual Leadership Mindset & Skills; Effective Team Engagement in the Virtual Space; Engagement of KOLs Virtually

June 18, 2020

Learning Agility: An Emergent Capability for Future-Proofing Medical Affairs Strategic Planning

This article aims to position learning agility as an emergent capability that supports the future-proofing of Medical Affairs strategic planning processes and outputs. In essence, learning agility is a set of skills, competencies, and mindsets that support our capability of “knowing what to do when we don’t know what to do.”

June 17, 2020

Beyond Patient Centricity: True Patient Partnership in the Pharmaceutical Industry

This article provides a cross-functional perspective on the current state of patient centricity in our industry as well as practical examples for Medical Affairs professionals to implement patient-focused approaches in their everyday work.

June 15, 2020

Contemporary Practices for Data Generation Strategies: Design, Implementation, and Communication of New Evidence

Join this Webinar to better understand contemporary practices for data generation strategies; describe how to design data generation strategies, implementation of the strategies, and how to communicate new evidence; and describe how real-world evidence may be utilized to support product value including regulatory label change.

June 10, 2020

Interview: The Value of Medical Affairs

Joseph Eid, MD, SVP, Head of Global Medical Affairs at Bristol Myers Squibb, describes how Medical Affairs can ensure representation of the patient voice in product development, and the positive shift and elevated prominence Medical Affairs is achieving within companies.

June 3, 2020

Impact of COVID-19 on Global MA Compliance Panel

Join expert panelists on this Webinar to better understand compliance implications of the changing business models during and post-COVID, and identify Medical Affairs compliance risks and mitigation strategies.

June 1, 2020

Finding the Holy Grail of Medical Affairs: Impact and Measurable KPIs

This webinar will show how identifying areas of opportunity with current available data, and pushing teams to put our patients at the center of our efforts, we can begin implementing novel impact methodologies.

June 1, 2020

Elevating Scientific Exchange – The New Frontier in Congress Experiences

This webinar will provide an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.

June 1, 2020

Redefining Customer Experience for Medical Affairs

This webinar will tackle questions around how customer engagement is being approached as of today and help redefine the industry thinking on this important topic for Medical Affairs.

June 1, 2020

Use of AI Natural Language Processing (NLP) in the identification and classification of Medical Information insights

This webinar explores innovative ways to capture and utilize medical insights across multiple platforms.

June 1, 2020

Enhanced Visualization: Solutions for an Evolving Environment

RESCHEDULED FROM MAY 20: This webinar demonstrates how enhanced visualization solutions can be applied to scientific communications and Medical Affairs tools to enhance content clarity and increase HCP engagement.

May 20, 2020

Converting Challenges Into Opportunities While Building Your Scientific Communication Platform

The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP.

May 18, 2020

Practical Tips for Virtual Interviews and Onboarding During COVID-19

Remote hiring may seem intimidating if your company isn’t yet accustomed to such a practice, but thousands of teams make it work. Some just do it better than others. Now is the time for Medical Affairs professionals to get [remote]ivated!

May 18, 2020

Managing Your Career – Part 3: Five Modern Medical Affairs Competencies

In part 3 of Managing Your Career in Medical Affairs, Dr. Qasim Ahmad of Novartis describes 5 core Medical Affairs competencies MA professionals can build to demonstrate to leadership the value that Medical Affairs brings, and its strategic far reaching business impact.

May 12, 2020

Managing Your Career – Part 2: How To Maximise Your Chances of Success at Interviews

Interviews are stressful, but you can reduce your adrenaline levels through proper preparation. Medical Affairs has transformed in the last decade and there are a number of key competencies which you should attempt to demonstrate through each and every contact you have with both the recruiter and your prospective employers. This article provides a list of the most desirable competencies and behaviours.

May 11, 2020

Managing Your Career – Part 1: A crash course on how to manage your career in Medical Affairs

Like many things in life, when managing your career timing is everything, and being in the right place at the right time is important. Knowing whether it is the right time for you to move on is not always easy. The pharma and biotech industries are an attractive place to pursue your professional dreams, and some markets are in great demand for Medical Affairs talent. Here are a few tips on how to manage your career planning and how to get ready for your next job.

May 10, 2020

Interview: Field Medical’s Broad Impact on Patients and Organizations

Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.

May 10, 2020

COVID-19: Best Practices & the Future of Medical Affairs – Medical Affairs as a Whole

As experts with a deep knowledge of our medicines, medical technologies, and therapeutic area science, Medical Affairs is uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.

May 9, 2020

COVID-19 – A MAPS APAC Region Town Hall: Best Practices & the Future of Medical Affairs

Miss the live town hall? View the on-demand version here as senior leaders from 5 companies across the APAC region discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

May 7, 2020

Interview: Demystifying Artificial Intelligence

Bill Strickland, AVP, US Field Medical at Allergan, speaks on “demystifying artificial intelligence” at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.

April 30, 2020

How To Build A Successful Career As A Medical Affairs Professional

In this session, you will hear “insider tips” from three senior-level Medical Affairs leaders from leading multinational biopharma companies.

April 29, 2020

External Medical Education: Responding to the Challenges of COVID-19 and Planning for the Future

The COVID-19 pandemic is changing the External Education landscape for healthcare stakeholders and creating new challenges for the future. Join an expert panel of industry leaders as they examine the current impact of COVID-19 on External Education programs and review considerations for future planning.

April 29, 2020

External Medical Education: Responding To The Challenges Of COVID-19 And Planning For The Future

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

April 22, 2020

COVID-19 – A MAPS Global Town Hall: Best Practices & the Future of Medical Affairs

Miss the live town hall? View the on-demand version here as senior leaders from 6 companies discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

April 9, 2020

Podcast: European Union Medical Device Regulations (EUMDR)

This podcast series discusses the basics of EUMDR, what this means more globally (FDA, CFDA) and finally – how we can view this as the golden opportunity to elevate the science of our products and communicate a compelling medical value proposition.

April 8, 2020

Launch Readiness 2020: Ensuring Strategy And Value From Global To Local Perspectives

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

March 15, 2020

Podcast: Stakeholder Expectations in the Evolving Healthcare Landscape

In this podcast series, panelists discuss the volatile, uncertain, complex and ambiguous (VUCA) environment that necessitates change in culture, leadership and strategy in life sciences companies. Collaboration with stakeholders are more important than ever and the real value lies in the connections between stakeholder groups. Clarity on who future internal and external stakeholders are is important for Medical Affairs functions.

March 7, 2020

The Human Touch: The Real Issues Behind Burnout

Employees are no longer resources to be exploited and commanded, they are now allies in a shared mission to co-create experiences that deliver better results.

March 3, 2020

Professional Education, Capabilities and Identity in Medical Affairs

This collaborative webinar discusses available postgraduate courses and insights from alumni into how their qualification helped advance their understanding of pharmaceutical medicine and their career.

March 3, 2020

Podcast: Transitioning between Pharma and MedTech…And Vice Versa

In this podcast, senior leaders outline the core similarities and differences between Pharma and MedTech; assess the pros and cons of a potential move from Pharma into MedTech; and describe the practical changes required to anticipate and prepare for such a career move.

February 28, 2020

Podcast: The Dynamic World of Field Medical: Are you a driver or passenger?

Change is the only constant in the MSL role. Panelists will prepare attendees by discussing influences on the MSL role, the rationale for emerging Field Medical roles, and key skill sets to ensure success.

January 25, 2020

Medical Devices are from Mars, Pharmaceuticals are from Venus. What can we learn from each other?

Medical devices and pharma: two sides of the same coin; significantly different but part of the same larger ecosystem. Dr. John Pracyk discusses the implications for Medical Affairs professionals.

December 10, 2019

Driving the Next Wave of Digital Innovation in Healthcare for Medical Affairs

Fireside Chat with Mary Alice Dwyer and Shaji Kalathil: “We believe that the most competitive pharmaceutical companies in the coming decade will leverage data and digital technologies to drive differentiating services and will be in the forefront of pushing the boundaries of digital innovation in healthcare.”

November 6, 2019

Will Customer Experiences Shape The Future Of Medical Affairs?

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences

October 31, 2019

Accelerating Insights To Impact: Best Practices For Medical Insights

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

October 30, 2019

How To Measure The Impact (Contribution) Of Medical Affairs To The Organization

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

October 16, 2019

Medical Affairs Strategic Planning Guide and Template

The MAPS Medical Affairs Strategic Planning Guide and Template has been developed to provide guidance and recommendations to selected components that comprise the strategic medical affairs planning for a product – including the situational analysis, medical strategy, tactical/operational planning, and medical plan summary.

October 11, 2019

Purpose-driven culture: How to make an impact in a value-driven world

Executive Vice President & CMO, UCB, Iris Loew-Friedrich discusses the importance of a purpose-driven culture to employee engagement

September 12, 2019

Medical Affairs Strategic Planning: Providing A Roadmap For Success

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

September 10, 2019

RWE & The Transformational Role of Digital Health

The digital health revolution implies a clear understanding of strategy, using technology as an enabler to create better outcomes for patients and to power value creation across the healthcare ecosystem. As data specialists, Medical Affairs professionals will be at the forefront of this transformation.

September 9, 2019

Seeing the Big Picture: How Business Acumen Can Help Medical Affairs Deliver Value

Medical Affairs leaders want to be more effective and valuable. They want to secure their seat at the table and influence decisions, impact company performance, and deliver better patient outcomes. To do this, they need to understand the “big picture” of the business and grasp how their decisions and actions contribute to long-term profitability and growth.

September 5, 2019

Understanding AI and ML And Potential Applications For Medical Affairs

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

August 21, 2019

Evolving How Medical Affairs Informs Strategic Planning

Understand how to utilize an informed approach to decision making to drive the strategic planning process; gain insight into the value data can bring to Medical Affairs during strategic planning cycles throughout the year; obtain a working knowledge of how cross-functional teams within Medical Affairs can apply insights gleaned from data to enhance utilization and the impact of efforts

August 14, 2019

The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, and Engagement

This Webinar provides perspectives on the evolving role of Digital Opinion Leaders in medical education and shares approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.

August 10, 2019

Medical Affairs: Future Custodians of Digital Health?

Organizations should take a strategic approach to digital health solutions and also treat them with the same level of rigor applied to traditional therapies. Within the industry, the consensus is that it is a case of when, not if, digital health solutions become the norm.

July 31, 2019

How to Reframe Strategy and Compete on Outcomes

In “How to Reframe Strategy and Compete on Outcomes,” John Singer, Global Head of Health Industry Strategy, Innovation and Technology at Wipro, elaborates on why Medical Affairs need to drive “big design” thinking to create value in the new outcomes-based healthcare world.

May 20, 2019

Self-Awareness: How to deepen your insight and see the blind spots that could be holding you back

Here we decode self-awareness – the best approach to self-analysis to avoid being trapped looking in the rear-view mirror – and how to find and fix your blindspots.

April 30, 2019

The Rise and Rise of Medical

In My Journey: The Rise & Rise of Medical, Dr. Ameet Nathwani discusses the need to define and measure our contribution, and why we need to join together as a community to shape the future of healthcare.

April 20, 2019

Digital Health: The Road Ahead for Medical Affairs

In “Digital Health: The Road Ahead for Medical Affairs,” CMO and Head of Medical Affairs & Pharmacovigilance at Bayer, Mike Devoy discusses Medical Affairs’ unique understanding of how value can be created and delivered, and the key role it plays in developing the evidence and solutions around that value in collaboration with internal and external partners.

March 27, 2019

Clinical Statistics for Non-Statisticians (Part 2 of 2)

Part 2 of this series will discuss statistical analysis in clinical trials including null/alternative hypotheses; statistical assumptions (type I error, significance level, type II error, statistical power); hypothesis testing; Statistics used in RCTs, including type of outcome measures, analysis of time-to-event variables (plotting and interpretation of Kaplan-Meier curves).

March 27, 2019

A Global Perspective on Conducting Early Access Programs

Early Access includes a variety of programs by which pharmaceutical companies make investigational therapies available to patients with life-threatening diseases. These patients have either exhausted available treatments or have no approved options. This presentation will review the processes and procedures to consider in the implementation of an Early Access Program and explore the opportunities and challenges posed therein.

February 6, 2019

Patient Engagement in Drug Development: An Opportunity for Medical Affairs

Understand the numerous ways in which partnership with patients can impact the development and commercialization of medicines; the current “patient centric” landscape in pharmaceutical drug development; recent findings related to the value of patient-centric trial design, and innovative approaches to engaging with patients across the study continuum.

November 28, 2018

Field Based Medical LCM in the Device and Pharma World

MSLs are becoming more important and playing key roles across the lifecycle in partnership with many others who play important roles. We will describe the landscape, drivers, and opportunities for engaging with customers across the lifecycle and how we socialize learnings across the organization.

October 30, 2018

Dust Off Your Scientific Communication Platforms: Updating, Implementing, and Operationalizing Them for Success

Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP

October 24, 2018

Clinical Statistics for Non-Statisticians (Part 1 of 2)

Part 1 of this series will: define terminologies in statistics; explain different types of data (quantitative vs. qualitative); describe different ways in presenting summary data (such as proportions, means, medians, range and standard deviation); explain 95% confidence intervals; discuss bivariate analyses and appropriate statistical testing for quantitative and qualitative variables

October 10, 2018

Value Assessment for Health Technologies – A Primer on Cost-Effectiveness Analysis and Health Technology Assessment

Health technology and value assessment can be conducted using a variety of methods. Dr. Malone will provide an overview of those methods and an introduction on how to interpret the results from cost-effectiveness studies. This webinar will also discuss issues with defining value for health technologies, especially pharmaceuticals.

September 28, 2018

Truth Hunting: Leave No Stone Unturned in Defining Impactful Medical Affairs Strategies

Look beyond the traditional elements of landscape analysis to consider valuable cultural, behavioral, and situational insights; understand the power of truths in defining the meaningful difference your product will make in patients’ lives; understand the key ingredients of a robust and impactful Medical Affairs strategy and how to implement it.

September 7, 2018

Medical Device Meritocracy | A Triad of Value

The medical device industry is facing challenging times ahead. A broader set of influencers (regulators, hospital administrators and other value-orientated customers) will see a shift from individual outcomes to a focus on population-led effectiveness and will require the development of comprehensive value propositions for any device or drug.

August 30, 2018

Medical Affairs Excellence and Ethics & Compliance in the Evolving Healthcare Landscape – Collaborating and Leading by Example

This Webinar explores: the role of Medical Affairs in guiding ethical decisions internally and externally; the impact of Medical Affairs beyond its remit; the importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans.

August 30, 2018

Compliance Considerations in Medical/Commercial Collaborations

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.

August 24, 2018

Digital Opinion Leaders: A Challenging Role in a Changing Environment

Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level

July 27, 2018

Real World Data: Unlocking Valuable Insights Throughout the Lifecycle

Real world data (RWD), when captured and analyzed, produces the Real-World Evidence (RWE) that underpins the economic case for innovative medicines. This Webinar aims to provide practical insight into the challenges surrounding RWD and RWE generation with interactive conversation on how individual companies are approaching these challenges.

June 29, 2018

Navigating Career Transitions: How to Maximize Your Impact – Without the Burnout

Explore the pitfalls of career transitions, and how to overcome them; look at the key foundations required to make a successful career transition; hear real-life stories, and learn actionable tips, from others who have navigated complex career transitions; explore why health & wellbeing should be a priority on your transition agenda

June 24, 2018

Now More Than Ever, HEOR Plays a Central Role in Forging the Modern Healthcare Agenda

Examine the current state & future of HEOR data in healthcare decision-making; discuss strategies to build strong relationships with payers, the medical community, and patient advocacy groups; determine the impact and value of evidence-based pricing and payment

May 4, 2018

Best Practices for Managing the Life Cycle of an Investigator-Initiated Research (IIR)

This Webinar will discuss the process of investigator initiated research program followed across industry. The process is initiated externally by submission of IIR application via company website followed by internal company review and decision making process. This results in the execution of IIR study contract between the company and the Institution after which the study is initiated by the Investigator.

April 20, 2018

Value Based Contracting & Innovative Payor Engagement for Medical Affairs Professionals, Where is the Market Moving?

This Webinar discusses current trends and anticipated innovations, including the use of outcomes-based agreements; why traditional contracting may not be enough to address the needs of both payers and pharma manufacturers; and insights on the key payer engagement issues you should be considering today to optimize the market success of your products.

March 8, 2018

Patient Centric Real World Data & Evidence Generation

Analysis of RWD leads to clinical evidence known as real world evidence (RWE) regarding the usage and risks and benefits of a therapy. Under the right conditions, RWD and the RWE that follows may be used to support regulatory decisions and contribute to the knowledge of a drug or therapy. RWE may help to support improved decision-making about health and health care.

March 1, 2018

Building Agility into Medical Affairs Strategy: Global-Regional-Local Dynamics

Recognize why networking and alignment is key to a successful Medical Affairs strategic plan; discuss the steps involved in strategic planning process and associated tools and templates; describe Global-Regional-Local alignment and implementation… where do you start? Select which functions you include when building your global Medical Affairs strategy.

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