Healthcare is rapidly changing, and the COVID-19 pandemic has accelerated this. These rapid changes have brought about tremendous opportunities for innovation; however, it has also shed light on an urgent need to address the health disparities and inequities that exists within the healthcare system. It’s time for a paradigm shift within Medical Affairs. We need to leverage available data but also assess if we’re capturing the right data to help HCPs make informed treatment decisions for underserved populations. During this talk with HCG, we’ll discover an evolving framework that leverages various perspectives within our industry, including Medical Affairs, to address health disparities & inequities in order to bring a more equitable distribution of healthcare.

OBJECTIVES:

1. Understand why health disparities and inequities should matter to the medical communications industry, and the role Medical Affairs can play
2. Discover an evolving framework to leverage data to identify health disparities, and omnichannel education to meet HCPs at the right time and place
3. Advocate for wider industry conversations around health disparities & inequities that will enable improved outcomes for minority groups