Moderator: Nate Capone

Moderator: Nate Capone

Director, Global Medical Communications, Teva Pharmaceuticals
Speaker: Sissy Easo-Joseph

Speaker: Sissy Easo-Joseph

Director, Global Scientific Communications, Teva Pharmaceuticals
Speaker: Yelena Lyustikman

Speaker: Yelena Lyustikman

Director, Medical Strategy, Caudex/McCann Health Medical Communications
Speaker: Michael Stevinson

Speaker: Michael Stevinson

Global Head, Caudex/McCann Health Medical Communications

This webinar will provide an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.  We will revisit the good old days of in person congress engagement pivoting to highlight the innovations scientific exchange today.  We will also discuss the elements of transitioning to a completely virtual platform due to the COVID-19 pandemic which provided an opportunity to re-evaluate the medical affairs approach.  Which activities and educational resources were of high-value and could be improved upon further?  Lastly, we will touch upon future congresses experiences.  What will HCP engagement consist of– live, virtual, hybrid, etc.  Based upon these new opportunities are our metrics and KPIs effective?

Objectives:

1.Identify opportunities to leverage the congress experience to enhance scientific exchange

2.Explore strategies to harmonize in-person and digital medical affairs engagement

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