Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World
Co-Moderator: Natalie Yeadon

Co-Moderator: Natalie Yeadon

Co-founder & CEO, Impetus Digital
Co-Moderator: Vaska Hamanova

Co-Moderator: Vaska Hamanova

Global Business Development Director, Impetus Digital
Speaker: Marko Oczak

Speaker: Marko Oczak

Global Business Development Director, Impetus Digital
Speaker: Gabe Gyulay, PhD

Speaker: Gabe Gyulay, PhD

MSL Manager Oncology, Bayer Canada
Speaker: Olivia Goss, PharmD

Speaker: Olivia Goss, PharmD

MSL, Theratechnologies

Even as the industry is cautiously returning to face-to-face meetings, it is becoming increasingly clear that virtual meetings will continue to play a crucial role in how Medical Affairs teams interact with their customers. However, if we have learned anything from the past 2 years, it’s that the one-size-fits-all virtual meeting approach does, in fact, not fit many people at all.

In this webinar, we will explore how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.

Among many other things, you will learn about different ways that virtual meetings, programs, and events can be customized; the benefits of leveraging a variety of virtual tools on customer engagement and interactivity; and what other factors can help make or break your virtual meeting strategy.

Featuring expert industry speakers from the US and Canada, viewers will be inspired to re-think their current approach to virtual meetings and feel empowered to try new tools in order to optimize customer relationships.

Objectives:

1.     Identify current gaps and best practices for creating engaging virtual and hybrid life science meetings, programs, and events.

2.     Understand how and why to leverage a large variety of synchronous and asynchronous virtual tools to create inspiring virtual meetings and long-lasting customer relationships.

3.     Understand the importance of customization, nimbleness, and strategic thinking when planning virtual programs.

4.     Identify the benefits of ongoing virtual collaboration for Medical Affairs teams and customers.

Watch Webinar: