During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights.  The presentation will utilize industry benchmarking data, market trends, and practical insight from organizational leaders and panelists.

Objectives:

• Discuss new and evolving technology (artificial intelligence / machine learning and its impact on medical insights)
• Identify and discuss the different use cases for artificial integlligence / machine learning in Medical Affairs, and specifically related to the collection and synthesizing of medical insights
• Provide examples of systems / tools utilized to collect and synthesize medical information

PwC launched a survey to pharmaceutical, biotechnology and medical device companies to identify trends in how Medical Affairs teams leverage technology / AI to enhance Medical Insights and facilitate a strategic enterprise view of HCP/HCO interactions and data collection. Click here to participate in the survey.