Customize KOL Engagement Through Data

In the absence of in-person engagements, MSL teams have been inundated with data. In order to map out their HCP journey and customize their engagements, they need to extract insights from multiple private data sources such as scientific congress reports, advisory board meeting reports, collective insights from team members, medical inquiries, etc. Combining these private data insights with public data sources such as PubMed and Clinicaltrials.gov can seem overwhelming, but also promises a 360˚ view of target HCPs. One way to accomplish this data synthesis at scale and in real-time is through machine-learning. This webinar details features of machine-learning platforms that provide usability and reduce the barrier to adoption of these new technologies.

Objective:

Webinar offers actionable steps MSLs and MSL teams can use to leverage data for successful KOL engagements in this new era of digital.

Moderator: Lana Feng, PhD

Moderator: Lana Feng, PhD

CEO, Huma.AI
Speaker: Luca Dezzani, MD

Speaker: Luca Dezzani, MD

US Medical Affairs Franchise Head IO, AstraZeneca
Speaker: Emrah Aras, MD

Speaker: Emrah Aras, MD

Data Generation & Insights Strategy Lead; GMA – AstraZeneca Rare Disease Alexion

Captions in video are automated through Premiere Pro. Please excuse inaccuracies.

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