publications discoverability SEO

Overview:

Scientific publications play a key role in the ongoing communication strategy of any pharmaceutical product. The aim of a publication is to build awareness and interest amongst healthcare professionals (HCPs). However, potential readers have to be able to find these publications easily when searching for them online!

Objectives:

  1. Describe what search engine optimization (SEO) is and why it is important
  2. Explain how you can use SEO to increase discoverability of scientific publications
  3. Review key insights from a recent survey on HCP online search behavior and the impact of SEO
Moderator: Jennifer Schwinn, RPh

Moderator: Jennifer Schwinn, RPh

Director Worldwide Scientific Publications | Immunology (Dermatology), BMS

Speaker: Louise Ostergaard PhD

Speaker: Louise Ostergaard PhD

Global Publications Manager, Medical Affairs, Novo Nordisk
Speaker: Dan Shure

Speaker: Dan Shure

Consultant & Owner, Evolving SEO

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