Moderator: Ally Bershadsky
Speaker: Zijian Zhao
Speaker: Andrew Merron
In this interactive fireside chat, Veeva Systems and Novartis discusses the “holy grail” of demonstrating value: measuring medical impact. There has been a significant transformation in life sciences and the move to more digitally enabled interactions has been accelerated by the recent pandemic. This creates a ripe opportunity to utilize rich data from scientific and social channels to help better understand the impact of medical activities, from scientific communication to medical education initiatives. In this session we will discuss the use of share of scientific voice, sentiment, and sentiment reach as a proxy to measure your medical impact in real-time. We will also talk about the inherent biases that exist in current approaches and share ideas to mitigate this and other challenges.
In this webinar, we will
- Share a real-world example of using data and technology to measure medical impact in real-time.
- Discuss inherent biases of current approaches of measuring medical value and suggest ways to mitigate undesirable outcomes that arise from these biases.
- Highlight the challenges that exist in implementing and scaling a data-driven solution in Medical Affairs and share best practices to accelerate your journey.