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In this interactive fireside chat, Veeva Systems and Novartis will discuss the “holy grail” of demonstrating value: measuring medical impact. There has been a significant transformation in life sciences and the move to more digitally enabled interactions has been accelerated by the recent pandemic. This creates a ripe opportunity to utilize rich data from scientific and social channels to help better understand the impact of medical activities, from scientific communication to medical education initiatives. In this session we will discuss the use of share of scientific voice, sentiment, and sentiment reach as a proxy to measure your medical impact in real-time. We will also talk about the inherent biases that exist in current approaches and share ideas to mitigate this and other challenges.
In this webinar, we will
- Share a real-world example of using data and technology to measure medical impact in real-time.
- Discuss inherent biases of current approaches of measuring medical value and suggest ways to mitigate undesirable outcomes that arise from these biases.
- Highlight the challenges that exist in implementing and scaling a data-driven solution in Medical Affairs and share best practices to accelerate your journey.
Moderator: Ally Bershadsky
Strategy Lead, Veeva Link, Veeva SystemsMedical Affairs Professional Society
Speaker: Zijian Zhao
Global Head of Medical Portfolio Strategy, NovartisMedical Affairs Professional Society
Speaker: Andrew Merron
Insights Consulting Lead, Veeva SystemsMedical Affairs Professional Society
HOW TO ATTEND
MAPS members: All MAPS members are automatically registered for upcoming webinars and can join via MAPS Connect. Add to your calendar from this page, from our Tuesday “Upcoming Events” newsletter, or from the MAPS LinkedIn Events Page. Then join the webinar via your calendar link or the button that heads this post at the time of the event (you will be prompted to log into MAPS Connect).
Non-members: We invite you to become a member today or purchase access to the on-demand recording.
On-Demand Viewing: This webinar will be posted for on-demand viewing by MAPS members (free) and non-members ($45) to the Content HUB within three business days of the event.