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In this interactive fireside chat, Veeva Systems and Novartis discusses the “holy grail” of demonstrating value: measuring medical impact. There has been a significant transformation in life sciences and the move to more digitally enabled interactions has been accelerated by the recent pandemic. This creates a ripe opportunity to utilize rich data from scientific and social channels to help better understand the impact of medical activities, from scientific communication to medical education initiatives. In this session we will discuss the use of share of scientific voice, sentiment, and sentiment reach as a proxy to measure your medical impact in real-time. We will also talk about the inherent biases that exist in current approaches and share ideas to mitigate this and other challenges.
Objectives:
In this webinar, we will