Time to Assess and Realign the Focus for Medical Affairs?

Medical Affairs (MA) is a powerful force in ensuring that pharma successfully demonstrate value to healthcare systems – enabling the effective uptake and use of new medicines. As the role of medical affairs evolves in line with a rapidly shifting environment, this relies on distinct capabilities to achieve success. We noticed that while much has been discussed about such capabilities, very little evidence exists about the level of emphasis organisations place on them or how progress is being made in relation to them. In this white paper we ask the questions:

  • Where are we now?
  • How are we progressing?
  • Which areas may need the greatest additional effort/support?

Triducive developed this research to understand the views and opinions of those working within Medical Affairs to help inform how focus and activities could or should be aligned to drive success.

Access the full white paper below.

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