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pharmasepctra medical affairs webinar
View Webinar

MAPS Members: Log in at the button above with your MAPS-registered email to view the webinar and download slides. Nonmembers: Either join MAPS and log in as described for access to this webinar and archive of past/future webinars or purchase one-time access at the button above.

A 2020 MAPS white paper highlights that while the metrics for departments such as R&D (new product approvals) and Commercial (sales) are clear, a single performance indicator that can measure the value of MA is lacking. While important metrics exist, such as time to publication submission and customer satisfaction, Share of Scientific Voice (SoSV) measures scientific impact and can serve as an objective and strategic performance metric for MA.

The measurement of SoSV is derived from the number of relevant mentions across scientific disseminations, relative to alternatives in the same therapeutic area. These clear outputs correlate with several activities that MA professionals lead across the MAPS-defined key pillars for MA – insights, evidence generation and evidence dissemination. This work is highly strategic and valuable for an organisation, as it shapes product strategy, closes data gaps, forms the scientific narrative and educates healthcare professionals. Therefore, SoSV provides a valuable metric for the performance and progress of MA.

This webinar will review the rationale for SoSV as a performance metric in MA, how it is implemented in practice, and examine how it can be used strategically to measure, prioritize and achieve success.

MODERATOR: Simon Mason

MODERATOR: Simon Mason

Chief Operating Officer, Pharmaspectra
Medical Affairs Professional Society
SPEAKER: Mandeep Kaur

SPEAKER: Mandeep Kaur

Vice President and Head of North America Medical Affairs, Sanofi
Medical Affairs Professional Society
SPEAKER: Joseph Laudano

SPEAKER: Joseph Laudano

VP, Medical Affairs, Pharmaspectra
Medical Affairs Professional Society
SPEAKER:  Scott Thompson

SPEAKER: Scott Thompson

Managing Partner, Acceleration Point
Medical Affairs Professional Society

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