Where Medical Affairs may have served in a scientific support role in years past, now it is one of the key drivers of all efforts, positioned at the nexus of Regulatory, Clinical, Market Access, and Commercial needs, as a bridge to all and as a strategic partner with Commercial. This has occurred in large part because the days of successfully launching a new product based solely on making it available through regulatory approval and marketing efforts no longer exists. Use the MAPS Launch Excellence Standards & Guidance plus templates to guide your launch planning process in this new Medical Affairs landscape.
MAPS Members: Log in with your MAPS-registered email at the button below for complimentary access to the Launch Excellence Standards & Guidance document plus downloadable templates to guide the launch planning process.
Non-Members: Purchase one-time access at the following link.