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Launch Excellence SG Featured

Where Medical Affairs may have served in a scientific support role in years past, now it is one of the key drivers of all efforts, positioned at the nexus of Regulatory, Clinical, Market Access, and Commercial needs, as a bridge to all and as a strategic partner with Commercial. This has occurred in large part because the days of successfully launching a new product based solely on making it available through regulatory approval and marketing efforts no longer exists. Use the MAPS Launch Excellence Standards & Guidance plus templates to guide your launch planning process in this new Medical Affairs landscape.

MAPS Members: Log in with your MAPS-registered email at the button below for complimentary access to the Launch Excellence Standards & Guidance document plus downloadable templates to guide the launch planning process.

Non-Members: Purchase one-time access at the following link.

Launch Excellence S&G + Templates

Authors

Ramin Farhood, PharmD, MBA

Ramin Farhood, PharmD, MBA

Vice President, Head of Global Medical Affairs, AveXis
Medical Affairs Professional Society
Greg Keenan, MD

Greg Keenan, MD

Former Vice President, Medical Affairs and US Head Medical Officer, AstraZeneca
Medical Affairs Professional Society
Tricia L. Gooljarsingh, PhD, CMPP

Tricia L. Gooljarsingh, PhD, CMPP

Senior Director, Ironwood Pharmaceuticals
Medical Affairs Professional Society
Meg Heim, RN, MAS

Meg Heim, RN, MAS

Vice President, Head of North America DCV Scientific Communications, NA DCV Medical Affairs, Sanofi
Medical Affairs Professional Society
Lobna Salem, MD, MBA

Lobna Salem, MD, MBA

Chief Medical Officer, Developed Markets, Upjohn Pfizer
Medical Affairs Professional Society
Paul Tebbey, PhD, MBA

Paul Tebbey, PhD, MBA

Therapeutic Area Head, US Oncology Medical Affairs, AbbVie
Medical Affairs Professional Society
Anna Walz

Anna Walz

CEO and Founder, MedEvoke
Medical Affairs Professional Society

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