Where Medical Affairs may have served in a scientific support role in years past, now it is one of the key drivers of all efforts, positioned at the nexus of Regulatory, Clinical, Market Access, and Commercial needs, as a bridge to all and as a strategic partner with Commercial. This has occurred in large part because the days of successfully launching a new product based solely on making it available through regulatory approval and marketing efforts no longer exists. Use the MAPS Launch Excellence Standards & Guidance plus templates to guide your launch planning process in this new Medical Affairs landscape.
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Authors

Ramin Farhood, PharmD, MBA

Greg Keenan, MD

Tricia L. Gooljarsingh, PhD, CMPP

Meg Heim, RN, MAS

Lobna Salem, MD, MBA

Paul Tebbey, PhD, MBA
