OVERVIEW:

This open-access webinar available to MAPS members and non-members features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.

OBJECTIVES:
•Understand why medical affairs is strategically positioned to drive positive customer experience
•Explain the core criteria for delivering good customer experience and interactions in medical affairs
•Describe the critical imperatives for success
•Identify the key challenges when embedding a customer-centric mindset