As Medical Affairs teams we have evolved to become the “natural owners of scientific data across a product’s lifecycle” and are now poised to provide strategic medical direction to our organizations. In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.
This Webinar will cover:

• Why and how medical affairs teams are evolving from beyond being the natural owners of scientific data across a product’s lifecycle to strategic pillars within their organization
• How adaptive technology and processes support Medical Affairs’ mandate to deliver the right information to the right consumer at the right time
• How Medical Affairs professionals can use new technology tools to create a vision and value proposition within their companies