Moderator: Lance Hill
Speaker: Kirk Shepard, MD
Speaker: Mike Abbadessa
Medical Affairs teams make decisions based on expert insight from physicians, patients, payers, and internal stakeholders. By gathering data point observations and progressing from information to knowledge, Medical Affairs can use these insights to inform strategy. But if this process breaks down along the way – by choosing the wrong experts, or failing to engage them effectively – Medical Affairs teams can suffer from the insight gap, a costly and risky problem.
In this webinar, you’ll learn:
- How to identify and close the insight gap
- The difference between data and insights, and how to strengthen the progression from one to the other
- How the insight gap impacts various roles and responsibilities within Medical Affairs