Moderator: Emma Kedge
Speaker: Lou Hinson
Speaker: Kate Bradford
Speaker: Gareth Thomas, BHSc, RGN, RPN
Capturing quality and valuable insights is a key strategic imperative for Medical Science Liaisons (MSLs), and the need to do so remotely presents an additional challenge that brings with it a new set of skills. The purpose of this webinar it to identify the new skills required to effectively identify, generate and capture actionable insights that align with strategic imperatives during and following a remote interaction with a HCP.
After introducing the audience to the Medical Insights Framework, a process for impactful insight generation, a panel of industry experts and Medical Leaders will discuss the challenges faced and the skills they believe are key for effective insights identification and generation in a remote setting. Once an insight has been identified, panellists will review best practices around capturing the insight to ensure strategic impact.
This webinar will empower Medical Affairs to approach remote insights generation in a new way, using real life examples to bring it to life.
Objectives: Everyone will leave the webinar better able to:
- Identify ways in which they can engage a HCP remotely in order to generate quality insights
- Capture valuable insights that have strategic impact in a collaborative way