The webinar is intended to build upon recent publications and ongoing discussions on the use of KPIs & metrics in Medical Affairs. The speakers will discuss real world and novel approaches that may be customized in order to create MA metrics that are relevant, and most meaningful to showcase the value of Med Affairs in a rapidly changing healthcare ecosystem.
Thus, the audience will learn how metrics specific to various MA roles/ functions may be measured, monitored more continuously, and communicated with the right internal and external stakeholders at the right time.
After attending the webinar, the audience will receive a bonus downloadable Medical Affairs Metrics Workbook with a detailed summary of the MPI (Medical Productivity Index) case study including a template to monitor qualitative outcomes, an Ideal Metrics “checklist” and scoring system, as well as detailed survey question examples of both internal and external next generation metrics to simplify and shorten the end of year performance review process in addition to the copy of the webinar slide deck.
1. Provide an overview of the most relevant metrics to better communicate the value of Medical Affairs
2. Describe COVID-related changes in Medical Affairs and their impact on metrics
3. Learn new approaches to monitoring metrics more continuously and consistently over time