Overview:

The webinar will provide a snapshot of insights on what matters to patients and how pharma fares in terms of patient centricity based on a new patient centricity benchmarking survey piloted in 2019.

Objectives:

1. Discuss importance of patient centricity and need to measure Pharma performance across all external stakeholders
2. Share methodology to patient centricity benchmarking survey across all of Pharma’s stakeholders
3. Share key insights from Patient centricity benchmarking survey conducted with patients and HCPs across 5 major markets (pre-COVID)