Benchmarking patient centricity in Pharma across its many stakeholders
The webinar will provide a snapshot of insights on what matters to patients and how pharma fares in terms of patient centricity based on a new patient centricity benchmarking survey piloted in 2019.
- Discuss importance of patient centricity and need to measure Pharma performance across all external stakeholders
- Share methodology to patient centricity benchmarking survey across all of Pharma’s stakeholders
- Share key insights from Patient centricity benchmarking survey conducted with patients and HCPs across 5 major markets (pre-COVID)