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Scientific Communications Platforms (SCPs) are the cornerstone of pharmaceutical communications. When done well and used appropriately, they guide multi-functional stakeholder groups and teams around the world on how to consistently communicate around a product and disease area. But ensuring that your platforms are appropriately utilized by your teams – or even used in the first place – brings its own set of challenges!
It is no mean feat to create a strong SCP that provides scientifically accurate and agreed terminology and phrases that can be used by the entire therapeutic team, worldwide, in all communications. There are many pitfalls on the road to developing a strong SCP that will achieve its goals. Cross-functional alignment, deciding how to deal with new data releases that may affect your story, agreeing on the most appropriate platform structure. And that is just during development.
In this webinar we will consider what good looks like in SCP development, and review the challenges frequently encountered during SCP development and dissemination. Based on the extensive experience of our expert panel of industry leaders, we will discuss strategies you can employ to ensure a successful outcome for your own SCPs. Join us to add your insights and to take away some of our hard-won learnings to smooth your own SCP development!
After this webinar, you will:
- Appreciate the value of an effective and well-utilized Scientific Communications
Platform (or SCP)
- Understand the potential pitfalls of developing an effective SCP
- Be armed with strategies to mitigate common challenges encountered during SCP
development and dissemination
Moderator: Eve Guichard, CMPP
General Manager, LINK Medical, a division of LINK Health GroupMedical Affairs Professional Society
Speaker: Anna Binks, PhD
Scientific Director, LINK Catena, a division of LINK Health GroupMedical Affairs Professional Society
Speaker: Daniel Hennessy
Vice President Medical Affairs, Constellation PharmaceuticalsMedical Affairs Professional Society
Speaker: Helen Butler
Client Service Director, LINK Health GroupMedical Affairs Professional Society
Speaker: James Cobb, PhD
Global Medical Director, ASMD, Sanofi GenzymeMedical Affairs Professional Society