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With the evolution of technology and increasing digital literacy – further accelerated by the Covid-19 pandemic – the way HCPs consume content has evolved. During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
1) Understand why it is crucial to think beyond the content itself and consider HCP preferences for content consumption
2) Learn how to gather HCP insights and preferences that can inform the delivery strategy for your content
3) Review examples of HCP content consumption insights that shaped content delivery
Moderator: Wesley Portegies, MBA
Chief Executive Officer & Co-founder, Medicalwriters.comMedical Affairs Professional Society
Speaker: Amy Wicks
Manager, Content Strategy Manager, Mad*PowMedical Affairs Professional Society
Speaker: Louise Fildes
Strategy and Field Operations Director, Oncology Medical, Europe, GSKMedical Affairs Professional Society
HOW TO ATTEND
MAPS members: All MAPS members are automatically registered for upcoming webinars and can join via MAPS Connect. Add to your calendar from this page, from our Tuesday “Upcoming Events” newsletter, or from the MAPS LinkedIn Events Page. Then join the webinar via your calendar link or the button that heads this post at the time of the event (you will be prompted to log into MAPS Connect).
Non-members: We invite you to become a member today or purchase access to the on-demand recording.
On-Demand Viewing: This webinar will be posted for on-demand viewing by MAPS members (free) and non-members ($45) to the Content HUB within three business days of the event.