Launch planning can be daunting, especially when trying to coordinate efforts across multiple teams. However, Medical Affairs as a group is well positioned to be a strategic leader within the launch process and a true champion in the time leading up to product approval. It understands the challenges of the brand but also has integral knowledge of clinical data that will be used to support the brand through launch. Additionally, Medical Affairs understands the importance of outcomes measurement and other related metrics to measure overall success and whether specific tactics are optimized. This webinar will discuss the leadership role that Medical Affairs plays in the development and execution of a cross-functional launch plan. An upcoming gene therapy launch will provide real-life examples of how Medical Affairs can be an effective strategic leader through launch planning.

Objectives:

• Discuss the individual roles in medical affairs that are involved with the launch and how they can interface with other departments
• Discuss the role of the medical communications vendor in the strategic planning, organization, and execution of the launch plan
• Identify ways that Medical Affairs personnel and medical communication vendors can work together to create