This publication represents the consensus opinions of the authors and various members of MAPS but does not represent formal endorsement of the conclusions by their organizations
Author: Roma Bhavsar, PharmD
Author: Alicia A. Cadogan, PharmD
Author: Robert T. Hunter, PharmD
Author: Marie-Ange Noue, PhD
Corresponding Author: Stacey Fung, PharmD
Medical Information (MedInfo) Teams provide a vital function for the business, serving as a key resource for both internal and external customers. MedInfo Teams are scientific thought-partners internally and a reliable generator of valuable insights. MedInfo’s unique view into customers’ needs and partnership with internal stakeholders allows filling of data gaps and clarifying of published information. An analysis of data trends of MedInfo inquiries and acting upon the findings are impactful contributions of MedInfo Teams. Additionally, MedInfo Teams bring product knowledge and expertise to Promotional/Medical Review Teams and Product Launch Teams. In a global organization, enhanced efficiency is observed in new markets with existing knowledge of customer needs that can be leveraged. MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.
Medical Information (MedInfo) Teams provide scientific, therapeutic, and product expertise to support healthcare professionals (HCPs), patients, and payers in making informed patient care decisions.1 In addition to the services provided to external customers, MedInfo Teams bring value to internal business partners, and ultimately to the business. MedInfo Teams work with internal partners in a variety of ways; however, these contributions may not be widely recognized. Awareness of the value that MedInfo Teams can deliver to internal partners can ensure that each organization is able to leverage this expertise and receive maximum TM benefit from the resources within their company. This paper will summarize experiences from phactMITM (Pharma Collaboration for Transparent Medical Information) members relating to the value that MedInfo brings to their companies. phactMITM is a consortium of pharmaceutical companies’ MedInfo Teams dedicated to supporting HCPs in their commitment to provide quality patient care.2
When MedInfo Scientists receive questions from HCPs or patients, they utilize their vast knowledge, databases of scientific summaries, and the medical literature to respond.1,3 However, this is not enough. The keen understanding of the organizational structure and the ability to navigate its complexities become paramount. MedInfo Scientists must plot a course through internal networks to identify colleagues within the organization who can provide or confirm the lack of information. Calls may be triaged to pharmacovigilance or product complaint departments for support. Alternatively, MedInfo Scientists may consult with internal Clinical/Medical Teams for data that are not readily available but required to respond to the customer in an efficient, effective, and unbiased manner.
MedInfo has a large impact on internal stakeholders and the business who rely on MedInfo Team’s insights to fill data gaps, clarify key product messages, and support safe and effective use of medicines. MedInfo has different roles and responsibilities in their respective companies; however, these are some of the MedInfo roles that are more consistent across organizations.
MedInfo knowledge of customer information needs are communicated internally via cross-functional discussion forums impacting strategy (i.e., medical plans, life-cycle planning, and revenue-driving activities). The insights and customer stories are shared to initiate change at product, portfolio, and process levels. This can lead to opportunities for product improvement, data generation, actionable insights, education, improved customer experience, and development of patient focused content.6
MedInfo Teams contribute in various ways to the business when working with internal business partners. MedInfo Teams have clinical expertise, extensive knowledge of the product and literature, insights of customer needs, and a strong understanding of the business. These traits enable MedInfo Teams to provide value to both external and internal customers.
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- phactMI: Pharma Collaboration for Transparent Medical Information website. https://www.phactmi.org/PortalAboutUs.
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