Moderator: Kay Uttech
Speaker: Stacey Gorski, PhD
Speaker: Sandeep Gantotti
Speaker: Shilpi Singh
Description and Objectives: Omnichannel approaches focus on delivering a consistent, personalized experience across channels and devices. While organizations recognize that customers value an intuitive and effortless experience when interacting with Medical Affairs functions, only 27% of Medical Affairs leaders recently surveyed are implementing this capability (ref: Aspiration vs Actuality Assessing the progress of digital excellence in Medical Affairs, by the Medical Affairs Digital Strategy Council, an initiative orchestrated by Indegene).
In the spirit of “progress over perfection”, this webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization. Considerations that you should take into account when planning an omnichannel strategy will be illustrated through learnings garnered from on-ground experience.
In this webinar, we will:
1) Articulate what is “omni” about omnichannel
2) Identify key stakeholders to develop and execute your omnichannel strategy
3) Implement a practical framework to planning your omnichannel engagement