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Moderator: Ryan Mazon
Speaker: Ann Hartry
Speaker: Debbie Liberio
For many Medical Affairs teams, measuring the success of their programs is an elusive pursuit – there is too much disorganized and irrelevant noise within the collected metrics and no clear way to generate insights. Subsequently, content engagement at these programs stagnates, resulting in a less than ideal experience for participants, research teams, and stakeholders.
But, by thinking holistically about how engagement and the resulting metrics can inform business decisions, Medical Affairs teams can begin innovating their programs, engaging stakeholders more meaningfully, and generating insights that create business opportunities.
At the end of this webinar, you will have learned:
- Why many life sciences companies have “analysis paralysis” when it comes to their program data, and how to overcome it.
- How to identify meaningful metrics and build the collection of those metrics into your programs.
- What differentiates a series of individual events from a holistic event program and how you can create such a program.