Overview:
In the era of personalized medicine and novel therapeutic modalities, Medical Communications teams have transformed from a tactic-execution focus to developing and driving integrated Scientific Communication Strategies. This webinar, presented in an engaging Point-Counterpoint format aims to:
- Foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders
- Increase knowledge around how Medical Communications can contribute value to elevate Medical Affairs to a State-of-the-Art function
- Build Advocacy for Medical Strategy – Medical Communications Strategic Partnerships
Objectives:
This session will provide a learning opportunity for our audience by describing:
- An evolved Medical Communications function, by articulating the critical capabilities that make it a driver of strategic scientific communications aligned with overall medical imperatives
- A “Supernova” MA Therapeutic Area (strategy) and Medical Communications Team: An empowered Medical Communications department is a strategic partner to Therapeutic Area teams and exponentially increasing the value of MA deliverables
- The rationale and approach for developing a strategic Medical Communications Strategy and its components
MODERATOR: Brian Falcone, PhD
SPEAKER: Len Valentino, MD
SPEAKER: Fatima Ahmad
HOW TO ATTEND:
This webinar is available to all current MAPS members. Members do NOT need to register. You will be automatically registered and will receive an email with login instructions 5 days prior and also a reminder 2 hours prior; simply add that invitation to your calendar. Alternately, you may add this webinar to your calendar and/or join the webinar at the time of the event using the buttons at the top of this page.
NOTE: The final recorded webinar, as with all MAPS webinars, will be available on-demand to MAPS members via a link from this page to the Community Portal two days after the live event.
NOT A MAPS MEMBER, BUT WANT TO ATTEND?
MAPS is dedicated to helping Medical Affairs professionals maximize their potential by offering resources like this webinar that not only facilitate the development of your skills but support you throughout your career. To access this webinar along with our library of on-demand webinars and other training resources, we invite you to become a member today. This webinar will also be available for purchase ($49) at this page two days after the event.
