Medical & Scientific Communications Webinar MAPS Medical Affairs

Medical Communications as Strategic Drivers of Scientific Communications

Overview: 

In the era of personalized medicine and novel therapeutic modalities, Medical Communications teams have transformed from a tactic-execution focus to developing and driving integrated Scientific Communication Strategies. This webinar, presented in an engaging Point-Counterpoint format aims to:

  1. Foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders
  2. Increase knowledge around how Medical Communications can contribute value to elevate Medical Affairs to a State-of-the-Art function
  3. Build Advocacy for Medical Strategy – Medical Communications  Strategic Partnerships

Objectives:

This session will provide a learning opportunity for our audience by describing:

  1. An evolved Medical Communications function, by articulating the critical capabilities that make it a driver of strategic scientific communications aligned with overall medical imperatives
  2. A “Supernova” MA Therapeutic Area (strategy) and Medical Communications Team: An empowered Medical Communications department is a strategic partner to Therapeutic Area teams and exponentially increasing the value of MA deliverables
  3. The rationale and approach for developing a strategic Medical Communications Strategy and its components
MODERATOR: Brian Falcone, PhD

MODERATOR: Brian Falcone, PhD

EVP, Oxford PharmaGenesis
SPEAKER: Len Valentino, MD

SPEAKER: Len Valentino, MD

President and CEO, National Hemophilia Foundation
SPEAKER: Fatima Ahmad, PhD

SPEAKER: Fatima Ahmad, PhD

Head of Medical Communications, Spark Therapeutics

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