Overview: 

In the era of personalized medicine and novel therapeutic modalities, Medical Communications teams have transformed from a tactic-execution focus to developing and driving integrated Scientific Communication Strategies. This webinar, presented in an engaging Point-Counterpoint format aims to:

1. Foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders
2. Increase knowledge around how Medical Communications can contribute value to elevate Medical Affairs to a State-of-the-Art function
3. Build Advocacy for Medical Strategy – Medical Communications  Strategic Partnerships

Objectives:

This session will provide a learning opportunity for our audience by describing:

1. An evolved Medical Communications function, by articulating the critical capabilities that make it a driver of strategic scientific communications aligned with overall medical imperatives
2. A “Supernova” MA Therapeutic Area (strategy) and Medical Communications Team: An empowered Medical Communications department is a strategic partner to Therapeutic Area teams and exponentially increasing the value of MA deliverables
3. The rationale and approach for developing a strategic Medical Communications Strategy and its components