Moderator: Scott Houck, PhD
Speaker: Jennifer Ghith, MS, CMPP
Speaker: Leslie Rotz
This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team. First, it is important to conduct a landscape analysis to determine how your competitors use social media and how your target audience interacts with content. It is also critical to create a project plan that defines the communications framework, editorial calendar, standard responses, and funnels for content creation. Challenges that arise during this process, such as navigating compliance considerations, may present major hurdles. Additionally, we will discuss how to assess the success of social media communications against objectives by utilizing metrics to help plan for future changes or expansion. Key medical audiences are increasingly using social media as a source for clinical information. By creating a strategic framework for the use of social media, Medical Affairs teams can leverage this emerging opportunity to increase the visibility of key data.
This webinar will:
- Provide best practices for Twitter engagement
- Share insight into the process for building a social media project plan
- Help identify any compliance or practical challenges associated with social media metrics