This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team. First, it is important to conduct a landscape analysis to determine how your competitors use social media and how your target audience interacts with content. It is also critical to create a project plan that defines the communications framework, editorial calendar, standard responses, and funnels for content creation. Challenges that arise during this process, such as navigating compliance considerations, may present major hurdles. Additionally, we will discuss how to assess the success of social media communications against objectives by utilizing metrics to help plan for future changes or expansion. Key medical audiences are increasingly using social media as a source for clinical information. By creating a strategic framework for the use of social media, Medical Affairs teams can leverage this emerging opportunity to increase the visibility of key data.
This webinar will:
- Provide best practices for Twitter engagement
- Share insight into the process for building a social media project plan
- Help identify any compliance or practical challenges associated with social media metrics
Moderator: Scott Houck, PhD
Therapeutic Unit Scientific Lead, MedThink SciComMedical Affairs Professional Society
Speaker: Jennifer Ghith, MS, CMPP
Global Scientific Communications and Innovations Director, PfizerMedical Affairs Professional Society
Speaker: Leslie Rotz
Director, Digital Strategy & Operations, MedThink SciComMedical Affairs Professional Society
HOW TO ATTEND
MAPS members: All MAPS members are automatically registered for upcoming webinars and can join via MAPS Connect. Add to your calendar from this page, from our Tuesday “Upcoming Events” newsletter, or from the MAPS LinkedIn Events Page. Then join the webinar via your calendar link or the button that heads this post at the time of the event (you will be prompted to log into MAPS Connect).
Non-members: We invite you to become a member today or purchase access to the on-demand recording.
On-Demand Viewing: This webinar will be posted for on-demand viewing by MAPS members (free) and non-members ($45) to the Content HUB within three business days of the event.