Medical Information is a critical conduit with healthcare providers who interact with field sales or scientific professionals or who seek scientific information independently. In this customer-facing and customer-focused capacity, Medical Information is the “face” of the manufacturer to many external customers and serves to facilitate the safe and effective use of the marketed products. Medical Information has a significant role in supporting the information needs of HCPs, patients, and caregivers through the provision of medical information in response to unsolicited questions about the manufacturer’s products and strives to provide excellent customer service based on the customer’s expectations through a variety of channels. MedInfo also partners with internal business functions, including, but not limited to: Medical Affairs, Pharmaceutical and Clinical Development, Quality Assurance, Manufacturing, Publication Planning, Safety, Business Technology, Finance, Legal, Regulatory, and Commercial/Marketing.
This Standard and Guidance is intended to inform learners about the Medical Information (MI) function, strategic direction, and operations across multiple geographies.