Course: Introduction to Medical Affairs

The healthcare industry has seen major changes over the past decade with a marked increase in the expectations across the industry for scientific rigor; addressing real-world clinical needs of patients and HealthCare Professionals (HCPs); advancing patient care and optimizing outcomes and increased transparency. The medical expertise within Medical Affairs is well positioned as a strategic partner across the business and to the healthcare community along with the patients that they serve.

Medical Affairs departments find their roots in traditional pharma, but now exist in biotech and are developing in allied areas as well such as devices, diagnostics and other healthcare sectors.

The intention of this module is to define the critical role that Medical Affairs plays as an essential component of the healthcare industry by interpreting and contextualizing data, generating Real-World Evidence (RWE), engaging in peer to peer scientific dialogue that informs the company of the key practice and patient insights, and educates HCPs and healthcare decision makers on clinical and scientific data.

Learning Objectives:
After completing this module, you will be better able to:

• Articulate the roles Medical Affairs plays in the healthcare industry
• Gain an understanding for the common functions and key skills in Medical Affairs
• Describe the Foundational Pillars of Medical Affairs and their purpose