Focus Area Working Groups

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In collaboration with our leadership teams, the Medical Affairs Professional Society (MAPS) has conceptualized the Medical Affairs function in 13 general focus areas, leading to the creation of the following 13 Focus Area Working Groups (FAWGs). Each FAWG is a committee of MAPS members with area expertise who collaborate to produce content and training resources, and provide guidance and guidelines to steer the future direction of their specialty within Medical Affairs. Meet our FAWG members and see FAWG activities below.

The goals of the Compliance FAWGs is to create a community that advances our role as fully integrated strategic business partners to promote growth within the life sciences sector worldwide.

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The goals of Digital FAWGs is to support the Medical Affairs organization’s efforts to embrace digital innovation through webinars, training, white papers, and best practice sharing.

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The goals of the Evidence Generation FAWGs is to educate the MAPS membership on contemporary practices for data generation strategies through educational programs and communications.

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The goals of the External Education FAWGs is to provide unbiased education to enhance knowledge, skills and competencies which identifies knowledge or competency and performance gaps.

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The goals of the Field Medical FAWGs is to become the premier global destination of choice and to catalyze our individual personal leadership development and professional career advancement.

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The goals of the Insights FAWGs is to develop an Insights community and to catalyze our individual personal leadership development and professional career advancement.

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The goals of the Medical Communications FAWGs is to develop a community that advances our role as fully integrated strategic business partners and professional career advancement.

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The goals of the Medical Information FAWGs is to expand the value of Medical Information as an exceptional resource of information for providers and patients.

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The Medical Operations FAWG is dedicated to enhancing patient care and outcomes by empowering Medical Affairs through the elevation of Medical Operations professionals. We achieve this through fostering a collaborative community, developing skills, standardizing innovation, strengthening collaborations, and improving operational integration and change management. Our goal is to advance the role and capabilities of Medical Operations professionals and deliver meaningful impact to healthcare organizations and patients alike.

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The goals of the Medical Strategy & Launch Excellence FAWGs is to ensures the highest level of Medical Affairs asset, launch, and organizational strategic plans and planning capabilities.

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The goals of the Medical Technology FAWGs is to develop our MedTech community, individual personal leadership development, and professional career advancement.

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The goals of the Patient Centricity FAWGs is to ensure the current understanding of Patient Centricity as it relates to the function, organizations, and needs of Medical Affairs.

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July 3, 2025

Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams

June 25, 2025

In this On-Demand webinar, we explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.”

June 17, 2025

April 30, 2025

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

August 20, 2024

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

July 9, 2024

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

June 25, 2024

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

May 29, 2024

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

April 9, 2024

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.

March 18, 2024

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

January 4, 2024

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

September 13, 2023

In this on-demand webinar, experts from Alliance and G.A.M.E. discuss future-ready Medical Education.

Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

June 28, 2023

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

2023, the year of personalization? Omnichannel principles for Training Strategies

January 13, 2023

This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately.

November 4, 2022

This webinar will discuss how MA colleagues are best positioned to explore the fusion of PE and PED in the post-launch phase, including generation and use of RWD and RW evidence, and will share guidance and information on several industry-supported resources, to enable MA colleagues to implement PE and evidence strategies in their function.

June 8, 2022

This webinar provides an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.

April 27, 2022

MAPS speaks with José Borbolla, Global Executive Medical Director at Esai, and Augusto Grinspan, VP Medical Affairs and Head LATAM with Merck KGaA about the evolution of Medical Affairs in Latin America.

November 18, 2021

MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.

October 15, 2020

This special 75-minute MAPS Global Town Hall focuses on the challenges that are arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

September 18, 2020

This MAPS webinar presents an overview of the current and near term Digital Therapeutics landscape and details real-world applications of Digital Therapeutics to illustrate potential in driving transformation of clinical practices to improve patient outcomes.

Will Customer Experiences Shape The Future Of Medical Affairs?

November 6, 2019

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences

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