Focus Area Working Groups

Consistency in HCP Contracting: Why It’s Important and Best Practices for Improvement

3:10 am

Being able to track the progress of each contract as it moves through the process can provide benefits both internally and externally.

The Rise of the Digital Opinion Leader 2022

6:54 am

In the 18 months since, at least two variables in the DOL equation have changed.

DIGITAL FAWG PODCAST: Automation Opportunities for Medical Affairs EPISODE 3

7:06 am

In the 3rd and final episode of this series, we'll be meeting with Georgios Tramountanis, a member of the MAPS Digital Focus Area Working Group to examine where we see potential opportunities for Medical Affairs as it relates to Automation and review some predictions on the future of Automation in Medical Affairs.

How Medical Affairs Professionals Are Effectively Engaging and Educating Patients in Social Networks

8:43 am

In this podcast episode, we discuss how Medical Affairs teams can compliantly engage with patients in disease-specific social networks to provide important information that optimizes outcomes, while placing the patient at the center of drug development.

Omnichannel Puts the Customer at the Center of Engagement: A Conversation with Sameer Lal, SVP, Indegene

9:19 am

MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.

Best Practices for Getting Actionable Insights from Your Life Sciences Event

7:26 am

Instead of being static representations of an event, insights can become actionable—informing what can be done to improve future events or even larger business decisions.

DIGITAL FAWG PODCAST: Automation Opportunities for Medical Affairs EPISODE 2

1:30 pm

In the 2nd of this 3-part series, we'll be meeting with Shinya Suda-san, Sr. Vice President and Global Head of Information Systems at Astellas to glean insights on Automation opportunities as it relates to Digital Transformation.

Inclusive Scientific Education: Medical Affairs’ Role in Addressing Health Disparities & Inequities

9:08 pm

In this webinar, we’ll discover an evolving framework that leverages various perspectives within our industry to address health disparities & inequities in order to bring a more equitable distribution of healthcare.

Maximizing the Value of Medical Congresses: A Guide for Medical Affairs

10:04 am

Congress planning is time-consuming and heavily manual, and it can be challenging to quickly share insights across the business. What’s the alternative for better medical congress planning?

Social Media, Research, & A Digital Front Door: The Emergence of Digital Opinion Leaders – A Best Practices Guide

5:48 am

Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.

DIGITAL FAWG PODCAST: Automation Opportunities for Medical Affairs EPISODE 1

2:21 pm

In this first of 3 episodes, we will be meeting with an industry expert on Automation within the pharmaceutical industry.

Enhanced Visualization: Solutions for an Evolving Environment

4:15 pm

This webinar demonstrates how enhanced visualization solutions can be applied to scientific communications and Medical Affairs tools to enhance content clarity and increase HCP engagement.

4 Steps for Making Your Medical Affairs Programs Useful to Patients

1:41 pm

MyHealthTeam presents three case studies and four actionable steps to help improve your Medical Affairs Programs for patients.

COVID: Cross-Industry Collaboration Podcast Series (Evelyn DeSantis) Episode 2: The What & Lessons Learned – The Specific Topics Covered by the Group

COVID: Cross-Industry Collaboration Podcast Series Episode 2: The What & Lessons Learned – The Specific Topics Covered by the Group

12:05 pm

This podcast, the 2nd in a 2-part series, discusses the What of the collaboration– the specific topics covered by phactMI, a nonprofit collaboration of Medical Information leaders.

Demystifying Artificial Intelligence: What is AI and why does it matter to Medical Affairs?

1:07 am

After this webinar, attendees will walk away with a critical understanding of artificial intelligence, best practices for building trust in AI, and real-world applications for Medical Affairs.

The Role of Medical Affairs in Market Access: A Conversation with Annemarie Clegg, CMO, OPEN Health

5:31 pm

MAPS speaks with Annemarie Clegg, CMO, OPEN Health, about the evolving role of Medical Affairs in providing context for payers, regulators and policy makers whose decisions can dramatically affect which patients can access industry innovations.

COVID: Cross-Industry Collaboration Podcast Series Episode 1: The How and Why of Coming Together

3:02 am

This podcast discusses the how and why this group of MI professionals, who are part of phactMI, a nonprofit collaboration of Medical Information leaders, came together and the lessons learned from their collaboration.

Opening Doors: How to Join Pharma Through a Medical Writing Fellowship Program

3:10 pm

In this podcast, MAPS speaks with Renu Juneja, who started a medical writing fellowship program at Janssen, and with two of her former fellowship participants, Jennifer Lee and Lauren Brown.

Medical Affairs Japan Part II: Future Outlook

1:10 am

This webinar, a continuation from April 27, analyzes the future of Medical Affairs in Japan while discussing what we can do together to make Medical Affairs in Japan even more effective.

Opening Doors: How Renu Juneja, PhD, Almost Became a Retail Manager Before Finding Medical Writing

6:58 pm

This podcast details how Renu Juneja went from earning a PhD in the pharmaceutical industry to becoming a medical writer at Novo Nordisk.

Scientific Communications Platforms_Strategic Planning_Standards for Medical Affairs

Scientific Communication Platforms Standards and Guidance

7:19 pm

Standards and Guidance powerpoint and templates for Medical Affairs strategic planning

Redefining Customer Experience for Medical Affairs

1:10 am

This webinar tackles questions around how customer engagement is being approached as of today and helps redefine the industry thinking on this important topic for Medical Affairs.

How to Find Relevant Research in an Ocean of Data

11:18 pm

This podcast details the need for content curation to cut through the noise — and eventually provide patient benefit.

Elevating Scientific Exchange – The New Frontier in Congress Experiences

1:11 am

This webinar provides an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.

The Emerging Importance of HEOR in Medical Affairs

12:05 am

At the MAPS 2022 Global Annual Meeting, we sat down with Riad Dirani and Omar Dabbous to chat about the structure and activities of HEOR within Medical Affairs.

How Medical Affairs Can Promote Health Equity and Address Social Determinants of Health

2:02 pm

MAPS speaks with Anatoly Geyfman, VP of Medical Devices at H1, about Medical Affairs' role in ensuring health equity.

Finding the Holy Grail of Medical Affairs: Impact and Measurable KPIs

1:13 am

This webinar shows how identifying areas of opportunity with current available data, and pushing teams to put our patients at the center of our efforts, we can begin implementing novel impact methodologies.

Exploring Patient Education in Medical Affairs

2:32 pm

MAPS speaks with Tim Mikhelashvili and Riaz Abbas about innovative approaches to compliant patient education including collaborations with patient associations, peer navigators and the emerging use of social media.

Using Metrics & Insights to Turn Medical Affairs Events into Strategic Assets

1:26 am

This webinar tackles the question of why many companies have “analysis paralysis” when it comes to their program data, and how to overcome it.

Engaging with Digital Opinion Leaders (DOLs) and Key Opinion Leaders (KOLs): The art of balancing breadth and depth and free tools to find them

6:41 am

Insights On Demand is a data-driven and individualized process that allows you to automate putting immediately actionable insight into the hands of those that can take immediate action. Learn the 3 A's of Automatic Insights.

Elements of a Successful Medical Affairs Digital Strategy Framework

8:56 pm

Digital tools power the ability of Medical Affairs teams to generate, analyze and disseminate data to external stakeholders across the product lifecycle, while bringing essential learnings from these stakeholders back to the organization in the form of insights.

Building Medical Insights Capabilities in Medical Affairs Organizations

8:23 pm

This paper explores the Medical Affairs-based medical insights function and and identifies basic operational elements required to establish medical insights as a core strategic MA function.

Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

5:19 pm

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.

How Medical Affairs Teams are Incorporating RWE into Medical Strategy and Product/Clinical Development.

5:06 am

This podcast episode details 4 things Field Medical teams can do better to overcome their organizations' struggles to engage and support external experts.

The Evolution of Medical Affairs in Latin America

1:09 pm

MAPS speaks with José Borbolla, Global Executive Medical Director at Esai, and Augusto Grinspan, VP Medical Affairs and Head LATAM with Merck KGaA about the evolution of Medical Affairs in Latin America.

Innovative Educational Approaches and their Outcomes in Medical Affairs

1:09 pm

MAPS speaks with Tim Mikhelashvili, PharmD, CEO & Co-Founder, Amedea Pharma, Inc. and Riaz Abbas, Learning and Performance Lead, JAPAC Medical, Amgen about innovative approaches to Medical Affairs External Education.

Medical Affairs’ Role in Patient Engagement

12:37 pm

In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.

Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?

9:15 am

This webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization

How Medical Affairs Benefits Patients and Society

3:22 pm

In this interview recorded at MAPS 2022 Global with Monica de Abadal, SVP, Head North America Medical Affairs, Ipsen, we discuss how Medical Affairs benefits patients and society.

The Role of Medical Affairs in Rare Disease

9:39 am

This podcast, recorded at the MAPS 2022 Global Annual Meeting, addresses the unique position of Medical Affairs in the rare disease space & how our work in this area is essential for patient benefit.

An Overview of External Education Structure, Activities and Regulations in the MedTech Industry

9:39 am

Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

10:05 am

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

What Comes First for Insights Management: People, Process or Technology?

1:30 am

This webinar addresses key steps all Medical Affairs teams can take now to move toward a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.

Embedding Communications Strategies in RWE Initiatives

10:20 am

This podcast explores the necessity to consider communication as an essential element in the planning process for RWE studies.

How Medical Affairs Engages with two Types of Digital Opinion Leaders

8:59 am

This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.

Modern Insights Management: Q&A with Lance Hill, CEO of Within3

12:55 pm

MAPS speaks with Lance Hill about the opportunity for Medical Affairs organizations to modernize their operations in the pre-launch and launch phase by harnessing insights management technology.

Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance

7:12 pm

How do leaders make their way to Medical Safety & Pharmacovigilance? The routes are diverse but one constant remains true: They are extremely committed to being an independent voice that amplifies their organization’s commitment to Patient Centricity.

How Digital Thinking Enables Medical Affairs Strategy

2:11 pm

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

How to Tell a Story About Your Data

8:03 am

In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

11:26 am

This podcast previews the MAPS 2022 Global Annual Meeting session "How Medical Affairs can best support internal and external collaborations in patient engagement," that details the unique role of Medical Affairs in patient engagement.

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

3:30 pm

One of the pandemic's silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

Developing and Executing an Integrated Medical Communications Strategy and Plan

2:06 pm

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

1:11 am

This webinar explores how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.

COVID: Looking Back and Looking Forward

1:13 am

This webinar features 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic.

Identifying Skills for Impactful Remote Insights Generation and Capture

1:15 am

The purpose of this webinar is to identify the skills required to effectively identify, generate and capture actionable insights that align with strategic imperatives during and following a call with an HCP.

How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

11:13 am

This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.

Real World Evidence Applications and How it Can Change Medicine and Biopharma

12:44 pm

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.

Patient Centricity eLearning Course Featured

Essential Concepts in Patient Centricity

10:24 am

This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.

Medical Communications Strategy Plan Featured

Integrated Medical Communications Strategy and Plan

12:15 pm

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

How to use Data and Network Analytics to Identify the Right Experts

8:28 am

This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

1:29 am

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.

The Future is Now: Measuring and Communicating the Medical Productivity Index (MPI)

8:58 am

This podcast focuses on the Medical Productivity Index (MPI), which seeks to quantify aspects of Medical Affairs including the MSL/HCP relationship and an individual's impact on patient outcomes.

The Power of the Empowered MSL

1:31 am

In this webinar, an MSL, a Medical Field Excellence Leader, and a Solution Provider discuss an aligned partnership to supercharge scientific exchange.

Education Streaming: A New Way to Engage HCPs in Scientific Exchange

12:11 pm

This podcast explores how Medical Affairs can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs and engage with them repeatedly.

Leadership Perspectives – The Impact of Digital on Healthcare

4:14 pm

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.

The Metrics Evolution from Taboo to Treasure

1:33 am

This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 3: Article-Level Metrics: The Change Agent of Medical Publishing

10:03 am

This podcast focuses on publication metrics, specifically on how article-level metrics are impacting and creating new opportunities for medical publication and what metrics we should be tracking.

Enhanced Publication Content Today and Tomorrow

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 2: Enhanced Publication Content Today and Tomorrow

1:39 pm

This podcast focuses on different forms of enhanced publication content (EPC) and new approaches that might change manuscript development.

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

1:33 am

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital technology.

The Digital Transformation of Medical Journal Publishing

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 1 – The Digital Transformation of Medical Journal Publishing

3:55 pm

This podcast focuses on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.

External Education MAPS Focus Area Working Group Trends & Needs Assessment

11:28 am

Survey benchmarks External Education trends and needs to inform structure, capabilities, strengths and gaps that can be leveraged for planning in your organization.

Patient Education to Boost Clinical Trial Understanding and Enrollment: A Case Study

12:58 pm

Last month, Medical Affairs and clinical experts from six organizations came together to help make clinical trials more accessible to and better understood by people facing vitiligo. You can do this in your therapeutic area.

Putting the Patient Perspective into Company-Sponsored Medical Publications

1:37 am

In this webinar, experts discuss the value of, and how to utilize, patient perspectives in company-sponsored medical publications.

Medical Affairs Insights: A Glossary of Terms

2:10 pm

MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.

Understanding Medical Multichannel Engagement

1:39 am

This webinar explains the difference between multichannel and omnichannel engagement and shows how to implement both to meet the needs of diverse audiences of external stakeholders.

Medical Affairs & Social Media 2.0: The Evolving Model of HCP Engagement

1:41 am

In this webinar, a panel of social media and medical communications experts discuss the evolving trends and models for pharma and biotech medical communications.

From Data to Action: Closing the Medical Affairs Insight Gap

1:43 am

In this webinar, you will learn how the insight gap impacts various roles and responsibilities within Medical Affairs and how to close it.

A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

1:45 am

This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team.

The Ghosts of MSL Past, Present and Future

5:11 pm

This podcast sponsored by VISFO explores the past, present and future of the Medical Science Liaison role.

The Evolution of Medical Communications as a Strategic Partner in Medical Affairs Function

12:01 pm

“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.

Field Medical External Stakeholders: Partnering for Today and Tomorrow - episode 2 Partnering with Patient Advocacy Organizations

Field Medical External Stakeholders: Episode 2 Partnering with Patient Advocacy Organizations

10:02 am

This MAPS podcast details potential areas for compliant collaboration by MSLs with Patient Advocacy Groups.

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership — Capabilities & Strategic Insights

1:49 am

This Global Town Hall focuses on the emerging capabilities needs for Medical Affairs teams and the opportunity to drive strategic decisions with Medical Insights.

What is the Insights gap and why should you care?

6:57 am

In this discussion sponsored by Within3, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.

Medical Affairs Mind Reading: The Difference Between Presentation and Conversation

1:36 pm

A Q&A with David Williams, Chief Medical Officer, VISFO

How to Engage External Research (IIR and Collaborative Research) – Practical Compliance Considerations

10:00 am

This webinar explores WHAT is IIR vs. Collaborative Research and discusses the challenges of conducting IIR and Collaborative Research.

Digital Analytics and Social Media in External Education – Where to start and what’s possible?

1:55 am

This webinar explores how to implement a digital presence to uncover external education unmet needs and gaps.

Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

11:29 am

This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.

Beyond Content: HCP Communication Preferences in the Virtual Era

1:58 am

During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.

Bridging the Gap between Art and Science: Best Practices for Creative Collaboration

1:33 am

This webinar explores how Medical Affairs teams can convey scientific topics visually in a way that maintains credibility and scientific rigor.

Surprising Lessons for Medical Presenters from the Acropolis

9:51 am

Near the end of Jill Donahue's family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.

How MyHealthTeams Cofounder and CEO, Eric Peacock, Brings a Patient-Centric Perspective to Medical Affairs

10:18 am

MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.

How to Tell the Difference Between Insights and Observations in Medical Affairs

9:29 am

In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.

The Art and Science of Journal Selection

2:22 pm

This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.

Transitioning to Hybrid with an Optimal Content Management Strategy

1:14 pm

In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about the new hybrid environment and how content strategy can support Medical Affairs engagements.

3 Ways Medical Affairs Leaders can Start Using Social Media Insights Now

12:02 pm

In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.

The Evolving use of Social Media in Medical Affairs

12:50 pm

This podcast sponsored by IQVIA explores social media for insights and thought leader identification.

Digital Decision Tree: Have You Taken the Digital Quotient Quiz?

11:00 am

Are you a digital Jedi Master, a Jedi Knight, or Padawan? Or are your digital transformation skills stuck in the Dark Side? Take the Digital Quotient Quiz to find out!

Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials

1:37 am

This session provides a learning opportunity for our audience by providing background on FDA’s Offices of Minority Health and Health Equity, and Women’s Health

Using Medical Insights to Improve Medication Access

5:45 pm

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.

Web Portals for a Successful Launch: Value, Approach, and Options

5:34 am

This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.

Scientific Communication Platforms for Thought Leader Discovery and Engagement

6:22 am

In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.

Practical Approaches to External Education Impact Measurements

1:40 am

This MAPS webinar details strategies Medical Affairs professionals in External Education can use to assess HCP learning.

Field Medical Stakeholders: Episode 17 — Marketing

10:14 am

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.

IQVIA podcast natural language processing

Natural Language Processing for Medical Insights

9:14 am

MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

Expanding Capabilities in Medical Information

2:40 pm

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.

Online Discoverability of Publications: The Role of Search Engine Optimization

4:08 pm

This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.

Measuring the Value of Medical Affairs with Altmetrics | WHITE PAPER

1:04 pm

Download this Altmetric white paper to learn how to measure the value of Medical Affairs publications beyond counting citations.

Presenting and Facilitating with Impact: Planning and Preparation

4:50 pm

As the bridge between the organization and external stakeholders, Medical Affairs professionals require excellent communication skills. This eLearning course creates expertise in planning and delivering presentations in all formats to all audiences.

Medical Information: How Did We Execute on Our Learnings to Ensure a Great Patient Experience

2:14 pm

At the end of this series of podcasts, the participant should be able to discuss the functions and activities of key internal partners and identify potential areas for compliant collaboration by MSLs with key internal partners.

How to INNOVATE your Virtual and Hybrid Events: A Playbook

1:10 pm

Impetus Digital co-founder and CEO, Natalie Yeadon, describes best practices for the digitalization of virtual and hybrid Medical Affairs events.

External Education_Standards for Medical Affairs

External Education Standards & Guidance for Medical Affairs

1:48 pm

Comprehensive Standards & Guidance resource providing direction for Medical Affairs External Education professionals delivering independent and company-led Medical Education.

Partnering for Today and Tomorrow – Episode 15: Health Economics and Outcomes Research (HEOR)

2:26 pm

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

MAPS Focus Area Working Group Charts the Future of External Education in Medical Affairs

1:53 pm

MAPS speaks with External Education FAWG leaders about their Standards and Guidance resource and about recent changes and future directions of External Education.

Intro to Coaching in Medical Affairs

7:52 am

Placing more focus on self-development and knowledge acquisition is imperative for Medical Affairs professionals of tomorrow — making proper coaching crucial for MA leaders.

Partnering for Today and Tomorrow – Episode 14 Regulatory

Medical Information: An Innovative Approach to Understanding the Needs of Our Patients

10:00 am

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

Learning Agility: The Path Forward for Medical Affairs

2:38 pm

This MAPS webinar with Syneos Health overviews learning agility and the six contributing dimensions, discussing how we can measure and develop learning agility across an organization.

How COVID-19 Emergency Use Authorizations Impacted the Provision of Medical Information

10:00 am

This webinar will feature speakers from Eli Lilly and Company, Gilead, and Pfizer. They will come together to represent their experiences in establishing medical information strategy, content and operations for Emergency Use Authorization (EUA) products for the prevention and treatment of COVID-19.

Partnering for Today and Tomorrow – Episode 14 Regulatory

8:27 am

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

Medical Information: A Patient Centric Approach

10:00 am

In this podcast you will understand the core goals and activities that support patient centricity within Medical Information and discuss how Medical Information colleagues can support patient-centric initiatives.

Zoom and Teams: Scheduling, Showing Up, and Recording

11:47 am

MAPS offers a short video tutorial on Zoom/Teams best practices. Yes, it's finally time to learn to use these tools well...

The Power of Mastermind Groups for Medical Affairs

11:56 am

mastermind groups represent peer mentoring collectives — with members of various levels of education and professional experience, seeking to solve issues using advice and input from other group members.

Partnering for Today and Tomorrow – Episode 13 Training/Learning & Development

9:40 am

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

Building a Next Generation Community of Medical Affairs with Mentorship

3:20 pm

Three accomplished Medical Affairs executives representing different regions of the globe have helped build the inaugural Mentorship Program at MAPS will be discussing their personal stories, perspectives, and offer critical suggestions that will redefine and inspire a next generation view of Mentorship

Adapting to the Virtual Conference Experience P3

9:25 am

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience

Partnering for Today and Tomorrow – Episode 12 Compliance

10:00 am

Medical Science Liaisons work in a complex ecosystem of internal and external stakeholders, with may of these actions shaped by the rules of compliance. Here the MAPS Field Medical Focus Area Working Group offers an inside look at how you and your MSL team can do our essential work while keeping on the right side of what's right

Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

10:00 am

Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakholders

Adapting to the Virtual Conference Experience P2

10:00 am

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience

The Rise of Medical Analytics

9:42 am

Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical.

The future is hybrid: why virtual events are here to stay

1:17 pm

In this podcast sponsored by Impetus Digital, MAPS speaks about planning and delivering virtual and hybrid events with Impetus Digital Co-Founder and CEO, Natalie Yeadon.

Partnering for Today and Tomorrow – Episode 11 Clinical Operations

12:59 pm

This MAPS podcast discusses the functions and activities of key internal partners and Identifies potential areas for compliant collaboration by MSLs.

4 Habits to Optimize the Impact & the Value of Medical Affairs

10:00 am

The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community

Learnings from a practical experience of using NLP/ AI in Medical Affairs

10:00 am

Demonstrate the use of technology to automate part of the MLR Review and Approval process and learn how to provide details of a proof-of-concept to test AI-enabled technology in Medical Affairs.

Adapting to the Virtual Conference Experience P1

12:23 pm

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

Creating An Integrated Core Scientific Framework For Communicating To Diverse External Stakeholders: A Health Science Approach

10:00 am

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

There is a magic when Medical and AI ethics are best friends

4:06 pm

Unleashing opportunities for better understanding and collaboration between experts in AI and medical

Chronic Conditions Have Worsened During Covid. Here’s How Medical Affairs Leaders Can Help.

10:39 am

Now is a critical time for Medical Affairs leaders to redefine their roles and boldly re-engage patients by employing a few key tactics learned from the past year.

How can Medical Affairs and HEOR work together more effectively?

8:08 am

This MAPS podcast with AlphaGroup of Medical Communications Companies explores areas of collaboration between Medical Affairs and HEOR groups.

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 10 Patient Advocacy

9:32 am

"If you ask patient communities their major concerns, it's affordable access," says Alissa Heizler-Mendoza speaking about patient advocacy in Medical Affairs.

Leveraging Technology and AI Medical Insights

Leveraging Technology and Artificial Intelligence (AI) to Inform Medical Insights

9:00 am

During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights.

The Value of Medical Information to Internal Stakeholders

12:03 pm

MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.

Support Function to Strategic Pillar Webinar

From Support Function to a Strategic Pillar, Medical Affairs is Defying Convention by Breaking Down Silos

10:40 am

In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.

Benchmarking patient centricity in Pharma across its many stakeholders

9:00 am

The webinar will provide a snapshot of insights on what matters to patients and how pharma fares in terms of patient centricity based on a new patient centricity benchmarking survey piloted in 2019.

Insights: Social Listening for Insights

12:00 pm

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

The U.S. National Health Council’s Programs: An Introduction and How Medical Affairs Professionals Can Become Involved

10:41 am

This session describes the National Health Council and opportunities for Medical Affairs professionals to get involved.

Share of Scientific Voice Measures and Supports Success in Medical Affairs

10:43 am

This webinar reviews the rationale for SoSV as a performance metric in MA, how it is implemented in practice, and examine how it can be used strategically to measure, prioritize and achieve success.

The Current State and Future Directions of Insights-Related Activities Within Medical Affairs

1:15 pm

MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.

Diverse Representation in Clinical Research: Sharing Patient and Physician Perspectives

11:06 am

Patient Advisors and Diversity Experts share their perspectives on diverse representation in clinical trials and key barriers to research access, and explore solutions to address these critical issues.

Moving to an Integrated, Holistic Approach to Insights-Related Activities in Medical Affairs

5:18 pm

This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs — Episode 3

11:11 am

This podcast offers insights surrounding common challenges Medical Affairs organizations face in offering best-in-class digital capabilities.

Medical & Scientific Communications Webinar MAPS Medical Affairs

Medical Communications as Strategic Drivers of Scientific Communications

6:46 am

This MAPS webinar aims to foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders.

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs – Episode 2

3:50 pm

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

HCP and Patient Education Challenges MAPS Medical Affairs Webinar

Aligning Healthcare Professional and Patient Education: Challenges and Risks

10:41 am

Join this session to understand aligned HCP and patient education activities from the perspective of the current landscape, Medical Affairs support for aligned medical education and risk mitigation ensuring transparency, fairness and lawfulness.

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 6 Medical Information

9:57 am

This 6th episode of the MAPS Field Medical podcast series explores Medical Information.

COVID-19 Has Changed Live Events Forever!

1:43 pm

This MAPS webinar with Impetus Digital defines best practices, benefits of, and barriers to virtualizing events in the life science industry.

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs

5:25 pm

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

Audience Amplification

5:10 am

This Medical Affairs webinar will increase your understanding of how to use digital tools to enhance the impact of scientific communications.

Developing Publication PLS: The Patient Perspective

11:23 am

This MAPS podcast describes publication plain-language summaries and how patients find them useful.

Highlighting Project ECHO: A model to improve patient care & build health system capacity

1:00 pm

Join this session to understand how an effective digital tele-mentoring program builds local capacity in rural and underserved areas by empowering healthcare professionals to treat complex diseases that have historically only been treated by specialists.

Developing Publication Plain Language Summaries: The Pharma Perspective

3:01 pm

This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.

Make Communications, Not War: Best Practices for Medical, Legal and Regulatory Review

9:56 am

This MAPS webinar details potential hurdles of the MLR review process, function alignment, and our changing MLR environment and possible solutions.

Enforcement and Compliance in Current Times

12:36 pm

This MAPS webinar details enforcement trends, key risks associated with the shift from in-person to virtual activities due to the pandemic and compliance considerations for conducting promotional and educational activities virtually.

The Role of Plain Language Summaries in Communicating Clinical Trial Data

11:44 am

A plain-language summary (PLS) can play a key role in communicating clinical research more broadly to patients.

A Pandemic Silver Lining? Optimizing Internal Collaboration Between Medical Affairs, Compliance, Legal, Regulatory and Market Access Roles in a Post-Pandemic MedTech World

10:29 am

This MAPS webinar features MedTech Medical Affairs professionals on the post-pandemic future and how we can advance innovation, improve patient care and minimize risk.

Building a Framework to Manage MSL Insights

9:14 am

This Medical Affairs webinar teaches attendees to build a framework that enables MSL insights to inform Medical strategy at both the local and global level.

Reimagining Scientific Engagements During COVID-19

9:19 am

Amgen Japan and Asia Pacific (JAPAC) Medical Affairs team shares MSL survey results to explore innovative new ways of working to serve as a model for reimagining scientific engagement during and post-COVID-19.

Metrics Matter! Measuring the Impact of Internal Training

5:06 am

Experts from Open Health offer insights into metrics and how to measure the impact of internal Medical Affairs training.

Digitally Transforming Your Medical Affairs Organization—Why and How to Do It!

8:47 pm

This Medical Affairs webinar assembles leading biopharma industry experts to discuss preparing your organization for digital transformation.

What’s in it for me? Engaging, Motivating, and Supporting Staff with Internal Training Virtually and Face-to-Face

8:43 am

This MAPS podcast in partnership with Open Health explores the development and delivery of internal training for Medical Affairs professionals.

Patient as Priority: Designing and Refining Internal Medical Affairs Training to Support Patient Outcomes

12:54 pm

In partnership with experts from Open Health and Janssen EMEA, this episode of the MAPS podcast series Elevate details how to position patients as priority in designing and refining internal training.

Field Medical Stakeholders: Partnering for Today and Tomorrow (Episode 1 — Global Communications)

10:08 am

Medical Affairs thought leaders discuss the function, activities and opportunities for compliant collaboration with key internal partners.

MAPS Global Town Hall Series Q&A: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

8:34 am

Q&A with Medical Affairs thought leaders describing changes in Digital and Field Medical during the pandemic and beyond

MAPS Global Town Hall: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

1:02 pm

This special 75-minute MAPS Global Town Hall focuses on the challenges that are arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

Eileen Sawyer: Big Reader, Science Nerd and Medical Affairs Leader in Gene Therapy

6:27 am

Sawyer is making it her life’s work to focus on the patient—the most important stakeholder in drug development.

The Future of Medical Affairs: A Conversation with Beat Sümegi, SVP Medical, Sanofi

11:47 am

MAPS speaks with Beat Sümegi, SVP Medical with Sanofi, about major areas of change and the need to help Medical Affairs professionals build new skills to succeed in this world of increased responsibility and opportunity.

Disruption to Opportunity: The Next Digital Frontier for Medical Affairs and Healthcare with the New Normal

12:32 pm

This Webinar features Medical Affairs and leading technology thought leaders exploring emerging trends and viewpoints on the next frontier for digital in Medical Affairs and the broader healthcare environment with the “New Normal”.

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership During the Pandemic and Beyond

7:44 am

Medical Affairs thought leaders Q&A on topics including virtual congresses, digital platforms, and pre-print scientific publications.

Medical Affairs Improves Patient Outcomes Through External Medical Education

7:07 pm

External medical education demands are continuously evolving, and MA needs to continue to evolve with these changes to establish effective education strategies.

Medical Affairs 2.0: Innovating Medical Affairs for Digital Therapeutics

5:03 pm

This MAPS webinar presents an overview of the current and near term Digital Therapeutics landscape and details real-world applications of Digital Therapeutics to illustrate potential in driving transformation of clinical practices to improve patient outcomes.

Scientific Communication Platforms Standards and Guidance

7:11 pm

Standards and Guidance powerpoint and templates for Medical Affairs strategic planning

Company-Led Education…What is in the Name?

8:17 am

What is company and medical affairs led education and how it is perceived by audience? What are the different perspectives existing among regulators, Pharma and agencies? What is the potential for disease state medical education by medical affairs?

A Compelling Strategic Role for Medical Affairs in the Context of the new EU MedTech Regulations

11:58 am

This article provides an overview of the new MedTech European regulatory environment and opportunities for the Medical Affairs function to evolve and bring value to the respective organizations.

Partnering with Patients in Asia Pacific

3:13 pm

This webinar from the MAPS APAC region shares best practices for effectively leveraging patient insights to inform decision making.

Embracing a Customer-Centric Mindset in Medical Affairs through Digital Transformation

9:10 pm

This MAPS webinar features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.

AI Foundations for Medical Affairs

7:47 pm

Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.

Audience Amplification and Digital Scientific Exchange

6:42 pm

Disseminating research data and clinical concepts to the right audience has demonstrated significant value, not only to biopharmaceutical organizations, but across the research and healthcare industries.

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership During the Pandemic and Beyond

3:00 pm

This MAPS Global Town Hall focuses on the challenges arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

Digital MSL Insights in the Time of COVID-19

4:48 pm

This Webinar demonstrates how to generate insights through digitally-based interactions without directly engaging HCPs. We discuss and share various ways that MSLs can generate insights through digital mechanisms, from attending "live" virtually-broadcast panel sessions to following influential KOLs on Twitter.

Thinking Forward: The Long-Term Impact of 2020 on the World of Medical Affairs

3:16 pm

As we consider the wider changes seen across our communities, we explore how Medical Affairs needs to continue to evolve in how it thinks, acts and engages to drive further improvements in healthcare outcomes, as well as to ensure that our teams are equipped and empowered to adapt and excel in our new reality.

Rethinking HCP Engagement During and Post-Pandemic

2:31 pm

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely.

What can we learn from 2 insight surveys of MAPS membership?

2:37 am

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.

APAC Town Hall: The New Competencies Required for MA Professionals to Excel in the New Environment

2:39 am

In this APAC Town Hall, senior leaders discuss: Managing Individual Performance Remotely; Virtual Leadership Mindset & Skills; Effective Team Engagement in the Virtual Space; Engagement of KOLs Virtually

Beyond Patient Centricity: True Patient Partnership in the Pharmaceutical Industry

7:13 pm

This article provides a cross-functional perspective on the current state of patient centricity in our industry as well as practical examples for Medical Affairs professionals to implement patient-focused approaches in their everyday work.

Impact of COVID-19 on Global MA Compliance Panel

2:12 pm

Join expert panelists on this Webinar to better understand compliance implications of the changing business models during and post-COVID, and identify Medical Affairs compliance risks and mitigation strategies.

Converting Challenges Into Opportunities While Building Your Scientific Communication Platform

9:00 am

The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP.

Practical Tips for Virtual Interviews and Onboarding During COVID-19

12:45 pm

Remote hiring may seem intimidating if your company isn’t yet accustomed to such a practice, but thousands of teams make it work. Some just do it better than others. Now is the time for Medical Affairs professionals to get [remote]ivated!

COVID-19: Best Practices & the Future of Medical Affairs – Medical Affairs as a Whole

12:20 pm

As experts with a deep knowledge of our medicines, medical technologies, and therapeutic area science, Medical Affairs is uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.

COVID-19 – A MAPS APAC Region Town Hall: Best Practices & the Future of Medical Affairs

2:54 pm

Miss the live town hall? View the on-demand version here as senior leaders from 5 companies across the APAC region discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

Interview: Demystifying Artificial Intelligence

10:32 pm

Bill Strickland, AVP, US Field Medical at Allergan, speaks on "demystifying artificial intelligence" at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.

External Medical Education: Responding to the Challenges of COVID-19 and Planning for the Future

7:24 pm

The COVID-19 pandemic is changing the External Education landscape for healthcare stakeholders and creating new challenges for the future. Join an expert panel of industry leaders as they examine the current impact of COVID-19 on External Education programs and review considerations for future planning.

External Medical Education: Responding To The Challenges Of COVID-19 And Planning For The Future

10:00 am

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

COVID-19 – A MAPS Global Town Hall: Best Practices & the Future of Medical Affairs

1:12 pm

Miss the live town hall? View the on-demand version here as senior leaders from 6 companies discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

Driving the Next Wave of Digital Innovation in Healthcare for Medical Affairs

8:01 am

Fireside Chat with Mary Alice Dwyer and Shaji Kalathil: "We believe that the most competitive pharmaceutical companies in the coming decade will leverage data and digital technologies to drive differentiating services and will be in the forefront of pushing the boundaries of digital innovation in healthcare."

Will Customer Experiences Shape The Future Of Medical Affairs?

10:00 am

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences

Accelerating Insights To Impact: Best Practices For Medical Insights

10:00 am

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

RWE & The Transformational Role of Digital Health

12:44 am

The digital health revolution implies a clear understanding of strategy, using technology as an enabler to create better outcomes for patients and to power value creation across the healthcare ecosystem. As data specialists, Medical Affairs professionals will be at the forefront of this transformation.

Understanding AI and ML And Potential Applications For Medical Affairs

10:00 am

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, and Engagement

10:18 am

This Webinar provides perspectives on the evolving role of Digital Opinion Leaders in medical education and shares approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.

Medical Affairs: Future Custodians of Digital Health?

1:51 am

Organizations should take a strategic approach to digital health solutions and also treat them with the same level of rigor applied to traditional therapies. Within the industry, the consensus is that it is a case of when, not if, digital health solutions become the norm.

Patient Engagement in Drug Development: An Opportunity for Medical Affairs

10:23 am

Understand the numerous ways in which partnership with patients can impact the development and commercialization of medicines; the current “patient centric” landscape in pharmaceutical drug development; recent findings related to the value of patient-centric trial design, and innovative approaches to engaging with patients across the study continuum.

Dust Off Your Scientific Communication Platforms: Updating, Implementing, and Operationalizing Them for Success

10:29 am

Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP

Medical Affairs Excellence and Ethics & Compliance in the Evolving Healthcare Landscape – Collaborating and Leading by Example

10:41 am

This Webinar explores: the role of Medical Affairs in guiding ethical decisions internally and externally; the impact of Medical Affairs beyond its remit; the importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans.

Compliance Considerations in Medical/Commercial Collaborations

10:35 am

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.

Digital Opinion Leaders: A Challenging Role in a Changing Environment

10:35 am

Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level

Patient Centric Real World Data & Evidence Generation

10:47 am

Analysis of RWD leads to clinical evidence known as real world evidence (RWE) regarding the usage and risks and benefits of a therapy. Under the right conditions, RWD and the RWE that follows may be used to support regulatory decisions and contribute to the knowledge of a drug or therapy. RWE may help to support improved decision-making about health and health care.

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