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Objectives:
Identify the multiple approaches medical affairs is using to assess HCP learning
Discuss the importance of identifying achievable outcomes first when planning external education strategy
Examine planning approaches to measure the impact of external education across teams
Reflect on the use of outcomes data for future planning through real-world practice examples
Moderator: Ivan Desviat
Director Global Medical Education Excellence, AbbVie
Medical Affairs Professional Society
Speaker: Sarah Funderburk PhD CMMP
Medical Insights Director, Caudex
Medical Affairs Professional Society
Speaker: Patty Jassak, MS, RN
Director, IME & Medical External Affairs, Astellas
Medical Affairs Professional Society
Speaker: Jean-Jacques Murama, MBA
Sr Director Global Medical Affairs Education, Lilly
Medical Affairs Professional Society
Speaker: John Ruggiero, PhD, MPA
Director & Head, Medical Affairs; Health Services Research and the Office of Grants & Education, Daiichi Sankyo, Inc.
Medical Affairs Professional Society
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