Digital Analytics and Social Media in External Education

Overview

In this webinar, we will discuss how to:

  1. Leverage the digital domain to uncover external education unmet needs and gaps
  2. Identify digital opinion leaders for potential external education delivery
  3. Understand the opportunities that digital analytics can provide your team
  4. Plan company-led education via Facebook and LinkedIn to reach a wide audience of healthcare professionals, patients, and general consumers of healthcare information
  5. Experience an example of how accredited Independent Medical Education is being innovatively delivered via Twitter with meaningful outcomes
  6. Implement an omni-channel presence to extend a wider net and meet people where they are
  7. Explore how education delivered via digital formats can lead to behavior change
C0-Moderator: Jacqueline Waldrop

C0-Moderator: Jacqueline Waldrop

Director, Oncology Team Lead & Grant Officer Global Medical Grants, Worldwide Medical & Safety, Pfizer Inc.
Co-Moderator: Marc Sirockman

Co-Moderator: Marc Sirockman

CEO, MedEvoke
Speaker: Lillian Shahied Arruda, PhD

Speaker: Lillian Shahied Arruda, PhD

Medical Director, US Medical Affairs Breast Cancer Team, Pfizer
Speaker: Deirdre Jordan

Speaker: Deirdre Jordan

Medical Affairs Excellence Lead, Sandoz International GmbH
Speaker: Allison Kickel, CHCP

Speaker: Allison Kickel, CHCP

Vice President, Educational Strategy, Bonum Continuing Education
Speaker: Caroline Lustig

Speaker: Caroline Lustig

Vice President of Analytics & Insights, MedEvoke
Speaker: Tim Mikhelashvili, PharmD

Speaker: Tim Mikhelashvili, PharmD

Co-founder & CEO, Amedea Pharma

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