Overview
In this webinar, we will discuss how to:
- Leverage the digital domain to uncover external education unmet needs and gaps
- Identify digital opinion leaders for potential external education delivery
- Understand the opportunities that digital analytics can provide your team
- Plan company-led education via Facebook and LinkedIn to reach a wide audience of healthcare professionals, patients, and general consumers of healthcare information
- Experience an example of how accredited Independent Medical Education is being innovatively delivered via Twitter with meaningful outcomes
- Implement an omni-channel presence to extend a wider net and meet people where they are
- Explore how education delivered via digital formats can lead to behavior change