Overview

In this webinar, we will discuss how to:

1. Leverage the digital domain to uncover external education unmet needs and gaps
2. Identify digital opinion leaders for potential external education delivery
3. Understand the opportunities that digital analytics can provide your team
4. Plan company-led education via Facebook and LinkedIn to reach a wide audience of healthcare professionals, patients, and general consumers of healthcare information
5. Experience an example of how accredited Independent Medical Education is being innovatively delivered via Twitter with meaningful outcomes
6. Implement an omni-channel presence to extend a wider net and meet people where they are
7. Explore how education delivered via digital formats can lead to behavior change