Moderator: Lance Hill
Speaker: Robert Kersting
Speaker: Jonathan Weiner
Speaker: Renu Juneja, PhD
Insights management is widely acknowledged across the pharmaceutical industry as being pivotal for informing and influencing strategy. Despite this, companies approach insights gathering in a fragmented and inefficient manner, with a lack of consistent frameworks. The risk is a loss of strategic advantage due to information being synthesized too slowly, and decisions being made on old or incomplete data.
Should teams be focussing on people, processes or technology when considering how to improve their insights gathering? The key to developing a robust insights gathering approach is striking the right balance between all three. Join this webinar to understand key steps that all Medical Affairs teams can take now to move towards a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.
This webinar will address:
- The status quo of insights gathering – what are the challenges?
- The recipe for a robust insights strategy – mixing people, processes and technology
- The future of insights gathering for Medical Affairs – what does good look like?