Share of Voice: Accurate measurement in a digital age
Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.
To be successful, medical affairs teams need to use the data behind the Share of Voice to better understand the competitive marketplace: who is launching drugs, what are they saying and how do their products compare head-to-head.
Download Altmetrics White Paper and discover how to accurately measure Share of Voice in a digital age.