SWOT Analysis: A Useful Tool to Help Define Strategic Business Planning – Medical Affairs Professional Society

SWOT Analysis LinkedIn

SWOT Analysis: A Useful Tool to Help Define Strategic Business Planning

Objectives:

Understand what a SWOT analysis is and why it is important in strategic business planning
Illustrate the different components and how to conduct a SWOT analysis
Recognize how to apply the outputs of a SWOT analysis to strategic business planning efforts

Contributors:

MODERATOR: Yasamin Mir-Shekari, DPhil

MODERATOR: Yasamin Mir-Shekari, DPhil

Global Lead, Medical Strategy, Envision Pharma Group

SPEAKER: Kevin Asher, PharmB

SPEAKER: Kevin Asher, PharmB

SPEAKER: Arron Mungul, PhD

SPEAKER: Arron Mungul, PhD

Director Medical Capabilities, Bristol Myers Squibb

SPEAKER: Leah Williams, MSc

SPEAKER: Leah Williams, MSc

Director, Medical Education & Communications, CSL Behring

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