Social Media, Research, & A Digital Front Door: The Emergence of Digital Opinion Leaders – A Best Practices Guide
A New Brand of KOL
Historically, the pharmaceutical and life sciences industry’s medical breakthroughs have come through esteemed researchers from prestigious academic institutions and then were disseminated in established publications or presented at congresses.
Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
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