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HCP engagement on social media continues to grow and with it the need to proactively identify and seize new opportunities under this new engagement paradigm.
Hear from a panel of social media and medical communications experts as they discuss, with real-world examples, the evolving trends and models for pharma and biotech medical communications to effectively facilitate compliant HCPs social media engagement.
- To inform the Medical Affairs community on latest trends of HCP engagement on social media
- To demonstrate how the Medical Affairs community is engaging these channels in an effective and compliant manner
- To share best practices to the Medial Affairs community on embracing social media channels as an integral part of the communication mix.
Moderator: Greg Imber
Chief Engagement Officer, Healthcare Consultancy GroupMedical Affairs Professional Society
Speaker: Luca Dezzani, MD
Franchise Head, US Oncology Medical Affairs, AstraZenecaMedical Affairs Professional Society
Speaker: Paul Kaiser
Senior Social Media Strategist, Strategy and Innovation, Healthcare Consultancy GroupMedical Affairs Professional Society
Speaker: Rajni Parthasarathy, PhD, CMPP
Scientific Director, ProEd CommunicationsMedical Affairs Professional Society
Speaker: Dimithri Wignarajah
Communication Strategist, Healthcare Consultancy GroupMedical Affairs Professional Society