HCP engagement on social media continues to grow and with it the need to proactively identify and seize new opportunities under this new engagement paradigm.

Hear from a panel of social media and medical communications experts as they discuss, with real-world examples, the evolving trends and models for pharma and biotech medical communications to effectively facilitate compliant HCPs social media engagement.

Objectives:

1. To inform the Medical Affairs community on latest trends of HCP engagement on social media
2. To demonstrate how the Medical Affairs community is engaging these channels in an effective and compliant manner
3. To share best practices to the Medial Affairs community on embracing social media channels as an integral part of the communication mix.