Select by Medical Affairs Competency Framework

Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 10, 2024

Artificial Intelligence (AI) Use Cases in Medical Information

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 20, 2024

Keeping it Real: Patient Engagement in Evidence Generation

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 14, 2024

Clinica AI - Better Medical. Greater Impact. Guaranteed.

We’ve developed real-time software that MA HQ and MSLs are already using daily to improve their physician insights, tailor field deployment and education, and track impact at the national, local, and individual physician level.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 29, 2024

Top 10 Most "Interesting" Publications of 2024

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 15, 2024

Measuring the Impact of Medical Affairs: A data-driven modular approach

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 10, 2024

Three "Generations" of Insights Implementation

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one "age" fits the needs of all teams.)
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 31, 2024

Activating health equity: The vital role of Medical Affairs

Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 30, 2024

Maximizing the Impact of a Niche Publication

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 18, 2024

Practical Tips to Optimize the Impact of a Practice-Changing Publication

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 17, 2024

Thinking Patient When Thinking Data Dissemination

This webinar aims to help viewers articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 17, 2024

Rising Star: Medical Information’s Strategic Transformation

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 17, 2024

The Future of Field Medical Affairs Productivity

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 7, 2024

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, "A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders" about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 16, 2024

Integrating Omnichannel Engagement (OCE) With Company-Led Education

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

January 26, 2024

Unlocking the Potential of a Medical Affairs Budget

This webinar features expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many to maximize the impact of engagements.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 15, 2023

Innovative Roles Between Medical and Commercial - Where Should the Limit Be?

This webinar aims to explore and provide a nuanced understanding of Innovative Medical Affairs roles within the pharmaceutical industry for critical evaluation by the Medical Affairs community, including new “Hybrid Medical Science Liaison (MSL)” roles ranging from business savvy to more commercial oriented MSLs.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 15, 2023

MAPS Medical Affairs Competency Framework

MAPS is excited to announce publication of the MAPS Medical Affairs Competency Framework, detailing 42 competencies across 7 domains identified as essential to the success of Medical Affairs professionals.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 6, 2023

The Debrief: Key Learnings from the 2023 Midwest Tech Summit

In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O'Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 30, 2023

Improving Outcomes in Medical Affairs with Innovation

This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 14, 2023

Leveraging AI for Medical Affairs

In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 27, 2023

White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 7, 2023

Tethered Education Helps Improve Diversity in Clinical Trials

The Medical community knows it needs to improve equity in clinical trials, but what really helps when it comes to changing patient and provider perceptions? PlatformQ Health is pleased to share insights into strategies for helping patients become more receptive to trial participation and supporting providers in fostering inclusion.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 5, 2023

Optimize your Field Medical Team for the Omnichannel World

In this podcast, experts from the “Optimize your Field Medical Team for the Omnichannel World” workshop at the MAPS 2023 America's Conference discuss the outcomes & insights of that workshop & how Field Medical can build skills & garner support to effectively implement omnichannel strategies.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 1, 2023

Pulse of the Medical Devices Market Report

DistillerSR recently surveyed global professionals in the in-vitro diagnostics and medical devices industry to fully understand the level of organizational preparedness and management maturity in literature review practices in the industry. Download the full report [SPONSORED BY DISTILLERSR].
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 23, 2023

Leadership in Hybrid Customer Engagements

The intent of this webinar is to have a discussion on which strategies are working, and how leading companies are defining success for field medical teams in hybrid engagements.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 16, 2023

2023 Medical Affairs Metrics Benchmark

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 9, 2023

AI Application in Medical Affairs - Advanced Course

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 7, 2023

Bill Tidwell: Engaging Organized Customers

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 11, 2023

Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

MAPS announces the election of Dr. Danie du Plessis as Chair of the MAPS Board of Directors. Du Plessis is currently Executive Vice-President (EVP) & Head of Medical Affairs at Kyowa Kirin International and is a senior pharmaceutical executive with 30 years’ experience.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 24, 2023

Medical Information Standards & Guidance and Templates

This Standard and Guidance, a collaboration between MAPS, PhactMI, MILE, is intended to inform learners about the Medical Information (MI) function, strategic direction, and operations across multiple geographies.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 21, 2023

The Mission, Value, and Roles of Medical Affairs in MedTech

This White Paper draws on the expertise of 10 senior Medical Affairs leaders across diverse global organizations to describe the role of Medical Affairs in ensuring the MedTech industry meets the challenges of high-quality evidence, objective measures, changes in the healthcare landscape, and more.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 8, 2023

How ChatGPT Will Disrupt Medical Affairs

ChatGPT is disrupting content creation, from term papers to journal articles to online information mills and more. This webinar gathers three thought leaders at the cutting edge of this issue to vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

February 28, 2023

Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

January 18, 2023

How Medical Affairs Can Drive Patient-Focused Drug Development

2023 brings increased expectations from the FDA for patient-focused drug development (PFDD). Medical Affairs organizations need to develop new skills to put the patient voice at the center of drug, device, and diagnostic development and evaluation.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 14, 2022

Introduction to External Education (EE)

This course will help you: plan and implement different types of EE while adhering to regulations and compliance restrictions. Strategically incorporate EE into your medical plan in a way that can bring value to all stakeholders. Increase your efficiency and quality of your EE deliverables in order to impact healthcare professionals and their patients.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 14, 2022

Independent Medical Education (IME)

This course will help you: articulate the definition and principles of IME, explain how to comply with global regulations and company policies on IME, equip learners on incorporating IME into Medical Affairs strategy, lead participants into the grant process for pre-submission to review and decision-making, and demonstrate and apply outcome frameworks that informs planning and grant decision-making.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 16, 2022

Using Real-World Evidence for Label Expansions

This virtual presentation focuses on 3 aspects of RWE: What are RWE and Real-World Data (RWD), and how are they different? What are relevant legal and regulatory considerations associated with using RWE for product label expansion? How have applicants successfully used RWE to obtain approval for new drug and medical device indications?
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 14, 2022

Case Study: Patient Education in a Social Network

Medical Affairs teams are innovating their approach to engaging patients and empowering people to manage their chronic health conditions. Here, we explore one case study of people living with hidradenitis suppurativa.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 9, 2022

WEBINAR: Commercialization

This webinar seeks to help Medical Affairs professionals better understand the business of life science companies, how their efforts impact the overall capability to commercialize a product, and contemporary ways to bridge the commercialization interface between their department and Marketing & Sales.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 2, 2022

WEBINAR: Digital Opinion Leaders

This Webinar aims to achieve awareness on challenges and solutions when listening to, and interacting with, Digital Opinion Leaders.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 1, 2022

WEBINAR: Evolution of Roles and Talent Management in Medical Affairs Part 2: How Do We Recruit Talent?

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 27, 2022

WEBINAR: Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 12, 2022

WEBINAR: Finance 101 for Medical Affairs

In this webinar, our presenters will take a Medical Affairs-specific approach to general finance topics, useful for all Medical Affairs functions but particularly operations, therapeutic area leadership, and aspiring Medical Affairs managers.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 12, 2022

How Online Patient Communities Promote Health Equity

MAPS speaks with Eric Peacock, co-Founder and CEO of MyHealthTeam, about the alignment between social justice and business best-practices to promote health equity using patient communities.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 12, 2022

Using Real-World Data to Understand Treatment Resistant Depression in Mental Health

On today's episode of the MAPS "Elevate" podcast, we're discussing the use of Real-World Evidence to understand and possibly intercede in treatment-resistant depression and why is it especially difficult to develop treatments against resistant depression using the traditional structure of R&D-led clinical trials.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 23, 2022

What Amazon can Teach Medical Affairs About Insights Mining

In this episode, MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up with big tech in our ability to mine data for meaning.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 22, 2022

Evolution of Roles and Talent Management in Medical Affairs Part 1: What Talent Do We Need from MA Colleagues?

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 14, 2022

Charlotte Kremer, MD, MBA, Appointed MAPS Chief Strategy Officer

The Medical Affairs Professional Society (MAPS) is honored to announce the appointment of Charlotte Kremer, MD, MBA as the organization’s Chief Strategy Officer in a volunteer capacity, next to her volunteer role as Chair of the Board of Directors.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 13, 2022

MAPS Partners with Industry Pharmacists Organization (IPhO)

The Medical Affairs Professional Society (MAPS) and the Industry Pharmacists Organization (IPhO) are pleased to announce an important new strategic collaboration to help advance the careers of student pharmacists interested in the pharmaceutical industry, as well as Fellows and early-stage Industry Pharmacist professionals.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 6, 2022

The Rise of the KOL & DOL

In this White Paper, Altmetric explores the rise of the DOL, measuring share of voice in a digital age, measuring value and maximizing reach, and more.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 31, 2022

The Broadening Role of Medical Affairs

In Q&A format, this article summarizes key learnings from a MAPS 2022 Global Annual Meeting panel presented by the Medical Strategy FAWG.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 30, 2022

Avalere Health

Avalere Health (formerly Fishawack Health) is a leading global commercialization partner for the biopharmaceutical, medical technology, and wellness industries.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 25, 2022

test

Creating a healthier future
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 8, 2022

Automation Opportunities for Medical Affairs EPISODE 3

In the 3rd and final episode of this series, we'll be meeting with Georgios Tramountanis, a member of the MAPS Digital Focus Area Working Group to examine where we see potential opportunities for Medical Affairs as it relates to Automation and review some predictions on the future of Automation in Medical Affairs.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 5, 2022

Medical Affairs Japan Part II: Future Outlook

This webinar, a continuation from April 27, analyzes the future of Medical Affairs in Japan while discussing what we can do together to make Medical Affairs in Japan even more effective.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 13, 2022

THE FUTURE OF MEDICAL AFFAIRS 2030

This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 13, 2022

MedEvoke

Demonstrating value and providing insights to help clients excel in the competitive and evolving healthcare landscapes
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 1, 2022

How to Build an Effective HCP Contracting Process

Engaging Key Opinion Leaders (KOLs) and Healthcare Providers (HCPs) is an important part of achieving your strategic goal. Maximizing these engagements and building HCP relationships help you to deliver key messages within the industry.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 26, 2022

The Momentum of Mentorship

Australian and Global Medical Affairs Professional Society organizations critically reflect and present a modern view of the Momentum its Mentorship program is building for its current and aspiring members of our community across the pharmaceutical industry and medical devices.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 16, 2022

Exploring Patient Education in Medical Affairs 

MAPS speaks with Tim Mikhelashvili and Riaz Abbas about innovative approaches to compliant patient education including collaborations with patient associations, peer navigators and the emerging use of social media.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 10, 2022

Elements of a Successful Medical Affairs Digital Strategy Framework

Digital tools power the ability of Medical Affairs teams to generate, analyze and disseminate data to external stakeholders across the product lifecycle, while bringing essential learnings from these stakeholders back to the organization in the form of insights.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 27, 2022

Medical Affairs Japan: Current State & Future Outlook

This webinar analyzes the current state of Medical Affairs in Japan, highlights progress made and provides suggestions on what we can do together to make Medical Affairs in Japan even more effective.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 26, 2022

Medical Affairs' Role in Patient Engagement

In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 20, 2022

The Role of Medical Affairs in Rare Disease

This podcast, recorded at the MAPS 2022 Global Annual Meeting, addresses the unique position of Medical Affairs in the rare disease space & how our work in this area is essential for patient benefit.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 11, 2022

The Power of Alerts

It can be challenging to remember to log into each of the systems consistently enough to remain aware of information that allows you to be best prepared for engagements, identify new opportunities to engage, and discover KOL insights. The best way to make sure you are getting the maximum impact on the data and systems you have available to you is to set up automated alerts.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 23, 2022

Pharmaspectra

Pharmaspectra leverages the world's largest scientific data lake to deliver the most accurate KOL identifications, profiling and measurement of Medical affairs impact through Share of Scientific Voice™.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 16, 2022

Not All Medical Insights Require a Committee

Insights On Demand is a data-driven and individualized process that allows you to automate putting immediately actionable insight into the hands of those that can take immediate action. Learn the 3 A's of Automatic Insights.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 1, 2022

COVID: Looking Back and Looking Forward

This webinar features 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

February 24, 2022

Leadership Perspectives - Developing a Cross-Sector Career

In this final article in the Leadership Perspectives series, John Pracyk interviews J&J leaders to explore a bold vision of career development that entails moving across sectors; namely, crossing over between Pharmaceuticals, Medical Devices, Vision, and Consumer Health.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

February 1, 2022

Integrated Medical Communications Strategy and Plan

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 22, 2021

An Introduction to Medical Affairs

After completing this module, you will be better able to: Articulate the roles Medical Affairs plays in the healthcare industry Gain an understanding for the common functions and key skills in Medical Affairs Describe the Foundational Pillars of Medical Affairs and their purpose
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 18, 2021

Medical Affairs Insights: A Glossary of Terms

MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 17, 2021

Understanding Medical Multichannel Engagement

This webinar explains the difference between multichannel and omnichannel engagement and shows how to implement both to meet the needs of diverse audiences of external stakeholders.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 8, 2021

Imposter Syndrome in Medical Affairs

At some point, many people feel they’re simply “not good enough." Unfortunately, this is such a common occurrence that it has a name: Imposter Syndrome.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 13, 2021

MAPS 2021 INDUSTRY BENCHMARKING REPORT

This 2021 Benchmark Report is based on findings from 21 leading industry organizations regarding their organizational structure, budget, and operations.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 30, 2021

Joint MAPS, IFAPP, APPA, MSLS MSL Position Paper: Meet the Author Highlights

Since its publication in the journal of Therapeutic Innovation & Regulatory Science in July, the article "Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS," has been read more than 4000 times. This article presents highlights from a recent MAPS webinar with the paper's authors, focusing on further defining the role and best practices for Medical Science Liaisons.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 22, 2021

Field Medical Metrics/KPIs Guidance Document

When quantitative and qualitative Field Medical KPIs and metrics are aligned with the organization’s strategic plan, these measurements demonstrate value. Defining and communicating this value is an essential task as Field Medical solidifies its role as a strategic pillar within the organization.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 15, 2021

Beyond Content: HCP Communication Preferences in the Virtual Era

During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 24, 2021

The Art and Science of Journal Selection

This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 23, 2021

The Neuroscience of Success in Medical Affairs

This article explores the neuroscience of success and how a different, more thought-out approach to our behavior in the workplace can lead to higher chances of career success in the long run.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 4, 2021

Using Medical Insights to Improve Medication Access

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 20, 2021

Expanding Capabilities in Medical Information

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 13, 2021

Presenting and Facilitating with Impact: Planning and Preparation

As the bridge between the organization and external stakeholders, Medical Affairs professionals require excellent communication skills. This eLearning course creates expertise in planning and delivering presentations in all formats to all audiences.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 23, 2021

Intro to Coaching in Medical Affairs

Placing more focus on self-development and knowledge acquisition is imperative for Medical Affairs professionals of tomorrow — making proper coaching crucial for MA leaders.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 16, 2021

Partnering for Today and Tomorrow - Episode 14 Regulatory

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 9, 2021

Unlocking the Secrets of Virtual Work | WHITE PAPER

Pharmaceutical teams need a different way to approach working virtually. The secret isn't adding more virtual calls, but unlocking the strategic power of virtual work. Download this white paper to see how your peers are achieving more, with fewer meetings.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 7, 2021

Medical Information:  A Patient Centric Approach

In this podcast you will understand the core goals and activities that support patient centricity within Medical Information and discuss how Medical Information colleagues can support patient-centric initiatives.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 3, 2021

The Power of Mastermind Groups for Medical Affairs

mastermind groups represent peer mentoring collectives — with members of various levels of education and professional experience, seeking to solve issues using advice and input from other group members.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 26, 2021

Building a Next Generation Community of Medical Affairs with Mentorship

Three accomplished Medical Affairs executives representing different regions of the globe have helped build the inaugural Mentorship Program at MAPS will be discussing their personal stories, perspectives, and offer critical suggestions that will redefine and inspire a next generation view of Mentorship
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 24, 2021

Adapting to the Virtual Conference Experience P3

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 17, 2021

Partnering for Today and Tomorrow - Episode 12 Compliance

Medical Science Liaisons work in a complex ecosystem of internal and external stakeholders, with may of these actions shaped by the rules of compliance. Here the MAPS Field Medical Focus Area Working Group offers an inside look at how you and your MSL team can do our essential work while keeping on the right side of what's right
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 10, 2021

Adapting to the Virtual Conference Experience P2

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 29, 2021

Impact of the 21st Century Cures Act

The objective of this podcast is to discuss how the 21st Century Cures Act has led to new initiatives at FDA involving Real World Evidence.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 24, 2021

The Safety Impact of Medical Device Cybersecurity

Connectivity and digitization of medical device technologies can improve device functionality and benefit. However, the connection of medical devices to networks or the internet exposes them to increased cyber threats.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

February 19, 2021

Launch Excellence Best Practices for Medical Affairs

In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

February 10, 2021

Audience Amplification

This Medical Affairs webinar will increase your understanding of how to use digital tools to enhance the impact of scientific communications.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

January 6, 2021

Enforcement and Compliance​ in Current Times

This MAPS webinar details enforcement trends, key risks associated with the shift from in-person to virtual activities due to the pandemic and compliance considerations for conducting promotional and educational activities virtually.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 8, 2020

The Power of Mentorship

When Robin Winter-Sperry started in the pharmaceutical industry, her mentor, Evelyn was one of the few female managers.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 4, 2020

Building a Framework to Manage MSL Insights

This Medical Affairs webinar teaches attendees to build a framework that enables MSL insights to inform Medical strategy at both the local and global level.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 1, 2020

EMEA 2020 Virtual Q&A

Questions submitted during EMEA 2020 sessions, answered by our speakers and panelists.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 23, 2020

Reimagining Scientific Engagements During COVID-19

Amgen Japan and Asia Pacific (JAPAC) Medical Affairs team shares MSL survey results to explore innovative new ways of working to serve as a model for reimagining scientific engagement during and post-COVID-19.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 16, 2020

Company-Led Education…What is in the Name?

What is company and medical affairs led education and how it is perceived by audience? What are the different perspectives existing among regulators, Pharma and agencies? What is the potential for disease state medical education by medical affairs?
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 19, 2020

Communicating the Value of Medical Affairs

This white paper explores the role and value of MA, backed up with commentary from industry leaders, as we define clear pillars of MA that communicate its true value.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 19, 2020

AI Foundations for Medical Affairs

Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 13, 2020

Rethinking HCP Engagement During and Post-Pandemic

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 1, 2020

What can we learn from 2 insight surveys of MAPS membership?

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 10, 2020

Interview: The Value of Medical Affairs

Joseph Eid, MD, SVP, Head of Global Medical Affairs at Bristol Myers Squibb, describes how Medical Affairs can ensure representation of the patient voice in product development, and the positive shift and elevated prominence Medical Affairs is achieving within companies.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 3, 2020

Impact of COVID-19 on Global MA Compliance Panel

Join expert panelists on this Webinar to better understand compliance implications of the changing business models during and post-COVID, and identify Medical Affairs compliance risks and mitigation strategies.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 12, 2020

Managing Your Career – Part 2: How To Maximise Your Chances of Success at Interviews

Interviews are stressful, but you can reduce your adrenaline levels through proper preparation. Medical Affairs has transformed in the last decade and there are a number of key competencies which you should attempt to demonstrate through each and every contact you have with both the recruiter and your prospective employers. This article provides a list of the most desirable competencies and behaviours.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 11, 2020

Managing Your Career – Part 1: A crash course on how to manage your career in Medical Affairs

Like many things in life, when managing your career timing is everything, and being in the right place at the right time is important. Knowing whether it is the right time for you to move on is not always easy. The pharma and biotech industries are an attractive place to pursue your professional dreams, and some markets are in great demand for Medical Affairs talent. Here are a few tips on how to manage your career planning and how to get ready for your next job.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 10, 2020

Interview: Field Medical's Broad Impact on Patients and Organizations

Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 10, 2020

COVID-19: Best Practices & the Future of Medical Affairs - Medical Affairs as a Whole

As experts with a deep knowledge of our medicines, medical technologies, and therapeutic area science, Medical Affairs is uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 7, 2020

Interview: Demystifying Artificial Intelligence

Bill Strickland, AVP, US Field Medical at Allergan, speaks on "demystifying artificial intelligence" at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 9, 2020

Podcast: European Union Medical Device Regulations (EUMDR)

This podcast series discusses the basics of EUMDR, what this means more globally (FDA, CFDA) and finally – how we can view this as the golden opportunity to elevate the science of our products and communicate a compelling medical value proposition.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 15, 2020

Podcast: Stakeholder Expectations in the Evolving Healthcare Landscape

In this podcast series, panelists discuss the volatile, uncertain, complex and ambiguous (VUCA) environment that necessitates change in culture, leadership and strategy in life sciences companies. Collaboration with stakeholders are more important than ever and the real value lies in the connections between stakeholder groups. Clarity on who future internal and external stakeholders are is important for Medical Affairs functions.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 3, 2020

Podcast: Transitioning between Pharma and MedTech…And Vice Versa

In this podcast, senior leaders outline the core similarities and differences between Pharma and MedTech; assess the pros and cons of a potential move from Pharma into MedTech; and describe the practical changes required to anticipate and prepare for such a career move.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

December 10, 2019

Driving the Next Wave of Digital Innovation in Healthcare for Medical Affairs

Fireside Chat with Mary Alice Dwyer and Shaji Kalathil: "We believe that the most competitive pharmaceutical companies in the coming decade will leverage data and digital technologies to drive differentiating services and will be in the forefront of pushing the boundaries of digital innovation in healthcare."
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 6, 2019

Will Customer Experiences Shape The Future Of Medical Affairs?

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 16, 2019

Medical Affairs Strategic Planning Guide and Templates

The MAPS Medical Affairs Strategic Planning Guide and Template has been developed to provide guidance and recommendations to selected components that comprise the strategic medical affairs planning for a product – including the situational analysis, medical strategy, tactical/operational planning, and medical plan summary.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 10, 2019

RWE & The Transformational Role of Digital Health

The digital health revolution implies a clear understanding of strategy, using technology as an enabler to create better outcomes for patients and to power value creation across the healthcare ecosystem. As data specialists, Medical Affairs professionals will be at the forefront of this transformation.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 9, 2019

Seeing the Big Picture: How Business Acumen Can Help Medical Affairs Deliver Value

Medical Affairs leaders want to be more effective and valuable. They want to secure their seat at the table and influence decisions, impact company performance, and deliver better patient outcomes. To do this, they need to understand the “big picture” of the business and grasp how their decisions and actions contribute to long-term profitability and growth.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 10, 2019

Medical Affairs: Future Custodians of Digital Health?

Organizations should take a strategic approach to digital health solutions and also treat them with the same level of rigor applied to traditional therapies. Within the industry, the consensus is that it is a case of when, not if, digital health solutions become the norm.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 31, 2019

How to Reframe Strategy and Compete on Outcomes

In “How to Reframe Strategy and Compete on Outcomes,” John Singer, Global Head of Health Industry Strategy, Innovation and Technology at Wipro, elaborates on why Medical Affairs need to drive “big design” thinking to create value in the new outcomes-based healthcare world.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 30, 2019

The Rise and Rise of Medical

In My Journey: The Rise & Rise of Medical, Dr. Ameet Nathwani discusses the need to define and measure our contribution, and why we need to join together as a community to shape the future of healthcare.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 20, 2019

Digital Health: The Road Ahead for Medical Affairs

In “Digital Health: The Road Ahead for Medical Affairs,” CMO and Head of Medical Affairs & Pharmacovigilance at Bayer, Mike Devoy discusses Medical Affairs’ unique understanding of how value can be created and delivered, and the key role it plays in developing the evidence and solutions around that value in collaboration with internal and external partners.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 27, 2019

Clinical Statistics for Non-Statisticians (Part 2 of 2)

Part 2 of this series will discuss statistical analysis in clinical trials including null/alternative hypotheses; statistical assumptions (type I error, significance level, type II error, statistical power); hypothesis testing; Statistics used in RCTs, including type of outcome measures, analysis of time-to-event variables (plotting and interpretation of Kaplan-Meier curves).
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 27, 2019

A Global Perspective on Conducting Early Access Programs

Early Access includes a variety of programs by which pharmaceutical companies make investigational therapies available to patients with life-threatening diseases. These patients have either exhausted available treatments or have no approved options. This presentation will review the processes and procedures to consider in the implementation of an Early Access Program and explore the opportunities and challenges posed therein.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

February 6, 2019

Patient Engagement in Drug Development: An Opportunity for Medical Affairs

Understand the numerous ways in which partnership with patients can impact the development and commercialization of medicines; the current “patient centric” landscape in pharmaceutical drug development; recent findings related to the value of patient-centric trial design, and innovative approaches to engaging with patients across the study continuum.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

November 28, 2018

Field Based Medical LCM in the Device and Pharma World

MSLs are becoming more important and playing key roles across the lifecycle in partnership with many others who play important roles. We will describe the landscape, drivers, and opportunities for engaging with customers across the lifecycle and how we socialize learnings across the organization.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 30, 2018

Dust Off Your Scientific Communication Platforms: Updating, Implementing, and Operationalizing Them for Success

Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 24, 2018

Clinical Statistics for Non-Statisticians (Part 1 of 2)

Part 1 of this series will: define terminologies in statistics; explain different types of data (quantitative vs. qualitative); describe different ways in presenting summary data (such as proportions, means, medians, range and standard deviation); explain 95% confidence intervals; discuss bivariate analyses and appropriate statistical testing for quantitative and qualitative variables
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

October 10, 2018

Value Assessment for Health Technologies – A Primer on Cost-Effectiveness Analysis and Health Technology Assessment

Health technology and value assessment can be conducted using a variety of methods. Dr. Malone will provide an overview of those methods and an introduction on how to interpret the results from cost-effectiveness studies. This webinar will also discuss issues with defining value for health technologies, especially pharmaceuticals.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 30, 2018

Medical Affairs Excellence and Ethics & Compliance in the Evolving Healthcare Landscape – Collaborating and Leading by Example

This Webinar explores: the role of Medical Affairs in guiding ethical decisions internally and externally; the impact of Medical Affairs beyond its remit; the importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 30, 2018

Compliance Considerations in Medical/Commercial Collaborations

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

August 24, 2018

Digital Opinion Leaders: A Challenging Role in a Changing Environment

Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

July 27, 2018

Real World Data: Unlocking Valuable Insights Throughout the Lifecycle

Real world data (RWD), when captured and analyzed, produces the Real-World Evidence (RWE) that underpins the economic case for innovative medicines. This Webinar aims to provide practical insight into the challenges surrounding RWD and RWE generation with interactive conversation on how individual companies are approaching these challenges.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

June 29, 2018

Navigating Career Transitions: How to Maximize Your Impact – Without the Burnout

Explore the pitfalls of career transitions, and how to overcome them; look at the key foundations required to make a successful career transition; hear real-life stories, and learn actionable tips, from others who have navigated complex career transitions; explore why health & wellbeing should be a priority on your transition agenda
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

May 4, 2018

Best Practices for Managing the Life Cycle of an Investigator-Initiated Research (IIR)

This Webinar will discuss the process of investigator initiated research program followed across industry. The process is initiated externally by submission of IIR application via company website followed by internal company review and decision making process. This results in the execution of IIR study contract between the company and the Institution after which the study is initiated by the Investigator.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

April 20, 2018

Value Based Contracting & Innovative Payor Engagement for Medical Affairs Professionals, Where is the Market Moving?

This Webinar discusses current trends and anticipated innovations, including the use of outcomes-based agreements; why traditional contracting may not be enough to address the needs of both payers and pharma manufacturers; and insights on the key payer engagement issues you should be considering today to optimize the market success of your products.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

March 8, 2018

Patient Centric Real World Data & Evidence Generation

Analysis of RWD leads to clinical evidence known as real world evidence (RWE) regarding the usage and risks and benefits of a therapy. Under the right conditions, RWD and the RWE that follows may be used to support regulatory decisions and contribute to the knowledge of a drug or therapy. RWE may help to support improved decision-making about health and health care.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

February 4, 2018

Building Agility into Medical Affairs Strategy: Global-Regional-Local Dynamics

Recognize why networking and alignment is key to a successful Medical Affairs strategic plan; discuss the steps involved in strategic planning process and associated tools and templates; describe Global-Regional-Local alignment and implementation… where do you start? Select which functions you include when building your global Medical Affairs strategy.
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External Ed SandG Featured

Evidence Generation Standards & Guidance and Templates

This Standard and Guidance is intended to inform the practice of External Education by Medical Affairs teams and departments.
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Top 10 Most Interesting Publications of 2024

Altmetric's top 10 most interesting publications of 2024
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Wiley Survey Featured

Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.
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Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.
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Insights Forum: Omnichannel insights- Driving engagement strategy

In this webinar, we will share traditional medical insights with the innovative world of omnichannel strategies.
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Casey Enterprise Commercialization Process

Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.
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Creating Cohesive Field Medical Strategies with Advanced Data Insights

This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.
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Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.
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AI Insights Forum Featured

AI in Medical Insights: From Implementation to Impact in Medical Affairs

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.
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Keeping it Real: Patient Engagement in Evidence Generation

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.
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How pre-launch scientific activities are associated with launch success

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.
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Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP) 

In this podcast, experts explore the many challenges associated with the operationalization of global Integrated Evidence Generation Planning (IEGP) at local levels. 
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Putting the AI into Innovative Medical Affairs Teams

In this webinar, we will share a comprehensive and practical overview of how Artificial Intelligence (AI) can be integrated into various functions of Medical Affairs.
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Top 10 Most “Interesting” Publications of 2024

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.
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The Changing Landscape of Journal Performance Measurement

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
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Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

Dig into best practices for measuring the operational effectiveness of Medical Affairs teams, emphasizing the importance of establishing a strong foundation of data and metrics to demonstrate impact and value within pharmaceutical organizations.
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Measuring the Impact of Medical Affairs: A data-driven modular approach

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.
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2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

MAPS' 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.
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Lumanity IEGP 2 Podcast Featured

Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

Experts from Lumanity discuss cross-functional alignment of Integrated Evidence Generation Planning (IEGP) from perspectives of strategy, clinical/regulatory, commercial and patient engagement.
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Leveraging diverse data sources for more impactful insights analysis

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.
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Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.
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Three “Generations” of Insights Implementation

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one "age" fits the needs of all teams.)
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Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.
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What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
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Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.
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Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.
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MAPS UK/Ireland Chapter Event: Tackling field Medical Hot Topics

This virtual event discusses generating deeper discussions on the hottest topics shaping the future of Field Medical today.
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Activating health equity: The vital role of Medical Affairs

Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.
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Altmetric Niche Pub Featured

Maximizing the Impact of a Niche Publication

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
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CME Providers Featured

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.
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Amedea Olympics 2024 Featured

Leadership to Drive Performance: Plus a Sneak Peek at the 2024 Medical Affairs Innovation Olympics

Tim Mikelhashvili, CEO of Amedea Pharma, discusses innovation in Medical Affairs leadership. And previews his 2024 Medical Affairs Innovation Olympics!
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Wiley Practice Changing Pub Featured

Practical Tips to Optimize the Impact of a Practice-Changing Publication

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.
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Thinking Patient When Thinking Data Dissemination

Thinking Patient When Thinking Data Dissemination

This webinar aims to help viewers articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.
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MedInfo WP Featured

Rising Star: Medical Information’s Strategic Transformation

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.
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Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
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Altmetric Journal Selection Featured

Journal Selection: Looking Beyond Traditional Metrics

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
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Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.
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Elevate_Article_Objective_Measurement_FAWG_Website_Image_845x321px_6_27_24 (1)

Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
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Ethics, Compliance, and Governance Considerations for Patient Engagement

This advanced module to Patient Centricity will provide a solid overview of how the industry approaches compliance and governance in patient engagement. A suggested prerequisite to the course is the "Essential Concepts of Patient Centricity" eLearning module.
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The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
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The Future of Field Medical Affairs Productivity

The Future of Field Medical Affairs Productivity

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
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Share of Voice: Accurate measurement in a digital age

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.
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Medical Congresses: Optimizing Your Most Strategic Investment

Medical Congresses: Optimizing Your Most Strategic Investment

In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.
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External Education 2030 Featured

The Future of External Education 2030

A position from MAPS on how Medical Affairs can optimize industry-led and independent Medical Education for maximum value and impact
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Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.
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Why NOW is the Time to Measure Medical Impact

Why NOW is the Time to Measure Medical Impact

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact...what's holding us back?
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KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

This webinar highlights the critical role of Medical Affairs in the healthcare industry.
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Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

Addressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.
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Generating better outcomes for patients through strategic planning

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?
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Camino Innovate Featured

Moving on from the maybes: Real-life uses of generative AI in Medical Affairs

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.
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Publication Plan Innovate Day 2

Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting

Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!
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Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

In this podcast, we explore the origins of negative opinions of the pharmaceutical industry, and whether a for-profit model can support both innovation and the society's best interests.
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INNOVATE Publication Plan 1 Featured

Discovering AI and the future of Medical Affairs: Summary of Day 1 of the MAPS 2024 EMEA Annual Meeting

Remind yourself of key themes from the MAPS Madrid meeting with this Day 1 report authored meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!
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Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.
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A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, "A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders" about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.
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Integrating Omnichannel Engagement (OCE) With Company-Led Education

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.
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Emerging Trends in Continuing Medical Education (CME)

Emerging Trends in Continuing Medical Education (CME)

In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.
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Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

This webinar discusses considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights.
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The Top Trends Driving Agility in Commercial Compliance

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.
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How Machine Learning Can Be Used to Understand Audiences

How Machine Learning Can Be Used to Understand Audiences

In this podcast, we explore machine learning as a way to get information about an audience.
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Medical Operations: Making the Strategy Work

Medical Operations: Making the Strategy Work

This webinar delves into the critical aspects of how medical operations are instrumental in realizing overall medical strategy.
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Executive Vision: The Role of Medical Affairs in Achieving Health Equity

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.
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Omnichannel integration in Medical Affairs: from aspiration to reality

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.
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Implementation Science Featured

Implementation Science: A Catalyst for Advancing Healthcare

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.
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Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

In this podcast, we dive into a really important area that can significantly influence your GenAI results - Prompt Engineering and other areas.
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Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

This webinar will give attendees a better understanding of use-cases of Generative AI in Medical Affairs and will show results to help inform thinking and build a future roadmap.
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Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.
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Medical Affairs Benelux Featured

Unveiling the Role of Medical Affairs in the Benelux

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.
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Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.
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Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.
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Leading with Agility – A Superpower for Medical Leaders

Leading with Agility – A Superpower for Medical Leaders

This webinar will introduce the six signature traits of Inclusive Leadership, explore what being an inclusive leader really means and how using these traits can make us more successful.
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How Do Publications Find Their Audience?

How Do Publications Find Their Audience?

This webinar explores how we can ensure best practices in journal selection and publication performance.
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Unlocking the Potential of a Medical Affairs Budget

Unlocking the Potential of a Medical Affairs Budget

This webinar features expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many to maximize the impact of engagements.
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MAPS Medical Affairs Textbook Featured

BOOK RELEASE: MAPS Medical Affairs Textbook

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)
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Amica Scientific

Amica Scientific is a strategic medical and patient engagement agency grounded in the power of friendship, purpose and collaboration, encapsulated by our strapline 'Inspired Engagement'.
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Delivering an Effective Data Dissemination Strategy in a Transforming Industry

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

This webinar, with expert insight and examples from industry, explores how an aligned data dissemination strategy ensures that data reaches its full impact.
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10 Reasons Digital Strategies Fail & How to Help Them Succeed

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.
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Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.
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Innovative Roles Between Medical and Commercial - Where Should the Limit Be?

Innovative Roles Between Medical and Commercial – Where Should the Limit Be?

This webinar aims to explore and provide a nuanced understanding of Innovative Medical Affairs roles within the pharmaceutical industry for critical evaluation by the Medical Affairs community, including new “Hybrid Medical Science Liaison (MSL)” roles ranging from business savvy to more commercial oriented MSLs.
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MAPS Medical Affairs Competency Framework

MAPS is excited to announce publication of the MAPS Medical Affairs Competency Framework, detailing 42 competencies across 7 domains identified as essential to the success of Medical Affairs professionals.
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Pub Summaries Featured

What to Consider When Developing Publication-Related Summaries to Support Field Medical

The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.
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Midwest Innovation featured

The Debrief: Key Learnings from the 2023 Midwest Tech Summit

In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O'Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.
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Building Medical Affairs as a Strategic Partner in Clinical Development

Building Medical Affairs as a Strategic Partner in Clinical Development

This webinar provides the Medical Affairs community with a differentiated and bold view to drive the future state of Medical Affairs and what “good” looks like regarding the role of Medical Affairs in Clinical Development.
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Introducing an Omnichannel Approach in Medical Affairs

It's time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.
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Inizio innovate update Featured

Improving Outcomes in Medical Affairs with Innovation

This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.
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Insights S and G featured

Medical Insights Standards & Guidance and Templates

This Standard and Guidance identifies best practices and recommends guidelines for an effective insights management process.
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Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

Join the MAPS Med Tech FAWG as they discuss "Medical Affairs Mastery: Shaping the Future of MedTech with MAPS"!
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Hot Topic: Discover the Current and Emerging Research Trends in Pharma

Download the new Dimensions White Paper to discover the current and emerging research trends in Pharma.
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Agility Medical Affairs Strategy

Knowledge Center

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Leveraging AI for Medical Affairs

Leveraging AI for Medical Affairs

In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.
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White Paper: Identify Intelligent Communication Strategies in Healthcare through Social Media

This White Paper ranks social media platforms, demonstrates how life science companies are adapting to the digital world, defines the digital opinion leader and how to find one, and provides 4 key takeaways that you can start implementing right away.
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Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

The MAPS Executive Consortium details how Medical Affairs will drive the evolution of industry to match the needs of a changing society.
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Essential Elements of a "Best-in-Class" Medical Information Organization

Essential Elements of a “Best-in-Class” Medical Information Organization

In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.
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Charlotte CMO featured 2

MAPS Appoints Charlotte Kremer, MD, MBA, as Chief Medical Officer

“I see Medical Affairs co-leading the pharmaceutical and MedTech industries into a new era of patient-centered evidence generation and communication in a valued-based world,” Kremer says.
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MAPA Pt Centered Solutions Featured

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.
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Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

In this on-demand webinar, our experts provide guidance and potential solutions on addressing major barriers for patient centricity initiatives identified through their survey.
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Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.
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Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

This webinar provides a holistic overview of the implications of updates by the Good Publication Practice (GPP) and by the International Committee of Medical Journal Editor’s Recommendations for Medical Affairs professionals.
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Amit Lalwani MAPA podcast

AI as a Catalyst for Cross-Functional Collaboration

MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.
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Gustavo Kesselring Announcement

MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

Kesselring will work with the MAPS Professional Development Committee to assist with the creation of courses supporting 7 Medical Affairs competency certification tracks identified in the MAPS 5-year strategic plan. 
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Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.
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How To: Compliance Partnership for Novel Channel Launches

How To: Compliance Partnership for Novel Channel Launches

This on-demand webinar focuses on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.
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Identifying and Addressing “Pain Points” in the Insights Management Process

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting - arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.
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Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

In this on-demand webinar, experts discuss how to understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now.
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Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.
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White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.
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GenAI in Medical Affairs: Use Cases

Thank you MAPS Partner Circle members for sharing use cases that bring to life MAPS' Vision for Generative Artificial Intelligence in Medical Affairs.
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Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

In this on-demand webinar, experts discuss how to evolve talent to meet evolving needs in MA. This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles.
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Digital First Scientific Communications: Generative AI: Changing the future of MedComms

Digital First Scientific Communications – Generative AI: Changing the future of MedComms

In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical,  a well-regarded expert in data analytics and augmented intelligence. 
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Deepak Patil Omnichannel

Omnichannel Strategy: Multiple Definitions

A Q&A on how Medical Affairs can align on omnichannel for long-term success
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Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts

This article summarizes CRA's roundtable discussion with Medical Affairs leaders in Lisbon, which focused on transitioning Medical Affairs to a function that is co-leading strategically the clinical development and commercialization efforts.
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Crafting Strategic Objectives to Guide and Measure Success

Crafting Strategic Objectives to Guide and Measure Success

In this on-demand webinar, learn how to develop robust strategic objectives, and why this is a skill that all Medical Affairs teams should possess.
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Shifting the Paradigm (and Price) on Integrated Evidence Generation

Shifting the Paradigm (and Price) on Integrated Evidence Generation

In this on-demand webinar, learn how to shift the paradigm on integrated evidence generation.
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Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

In this on-demand webinar, experts from Alliance and G.A.M.E. discuss future-ready Medical Education.
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Collaborative Content Featured

Collaborative Scientific Content Development: Meeting the Needs of MSLs and KOLs

This article highlights a collaborative approach to content creation in which insights from MSLs were used to develop concepts for educational tools that were shared with key opinion leaders (KOLs).
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Optimize your Field Medical Team for the OmniChannel World

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World
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Insights Management for Medical Affairs: A Guide to Operational Excellence

In this Within3 White Paper, learn how your team can work toward operational excellence for Medical Affairs, despite ever-shifting roles.
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Medically Trained AI for Insights Generation and Communication

Medically Trained AI for Insights Generation and Communication

In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, "Generative," has elevated the promise of AI.
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Ruth Nicholson Featured 2

Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.
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Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs

In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?"
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Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?"
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The Role of Digital Tools in Medical Affairs

How can the Medical Affairs function overcome critical pain points with digital and AI tools?
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Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS Director, Mary Alice Dwyer, speaks with amir Shamim Choudry, Executive Medical Director at Sage Therapeutics, about the Single Point of Contact Model for Medical Affairs.
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Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?"
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Communicating the Value of Field Medical to External Stakeholders

Communicating the Value of Field Medical to External Stakeholders

In the second podcast of this two-part series, we will discuss communicating the value of Field Medical to external stakeholders.
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Communicating the Value of Field Medical to Internal Stakeholders

Communicating the Value of Field Medical to Internal Stakeholders

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.
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Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

This webinar teaches the benefits of a holistic Publication Extender Strategy while sharing practical insights on how to implement one effectively.
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Share of Voice: The Complete Picture

With the advent of the digital age, Share of Voice has come to mean more than just numbers. Learn how to accurately measure Share of Voice in a digital age.
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Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.
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Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.
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Evidence Generation Standards Guidance Featured

Evidence Generation Standards & Guidance and Templates

This Standard and Guidance is intended to inform learners about the Evidence Generation function, strategic direction, and operations across multiple geographies.
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The Evolving Role of AI-powered Solutions in Medical Affairs

To better understand MAPS members’ perspectives on AI, Open Health recently convened a panel discussion on the future of data, AI, and analytics in Medical Affairs.
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EC RWE Patient Outcomes

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.
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Metrics Benchmark Featured

2023 Medical Affairs Metrics Benchmark

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.
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Beyond KPIs: Measuring Impact Through Data-Driven Strategies

Beyond KPIs: Measuring Impact Through Data-Driven Strategies

In this webinar, we will discuss the historical perspective on value in Medical Affairs, as well as strategies to measure and demonstrate impact in an evolving pharmaceutical environment. Join us to learn more about how data-driven strategies can help you gain a better understanding of your Medical Affairs activities and provide insights into areas of opportunity
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AI Application in Medical Affairs – Advanced Course

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.
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Bill Tidwell: Engaging Organized Customers

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.
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Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.
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Digital First Medical Information: Innovative Content in MI

Digital First Medical Information: Innovative Content in MI

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.
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White Paper: Is it Time to Assess and Realign the Focus for Medical Affairs?

In this white paper, Triducive asks: Where is MA now? How are we progressing? Which areas may need the greatest additional effort/support?
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Secrets of Effective Medical Affairs Leadership for Launch Success

Secrets of Effective Medical Affairs Leadership for Launch Success

This webinar examines, based on the prevailing pre-launch situation, the strategic focus areas for Medical Affairs teams to consider during launch preparation and discuss approaches to achieve excellence across key activities.
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Using Engagement Tools Strategically to Get the Most from Advisory Boards

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.
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ChatGPT & Beyond - Hype vs Reality: Results from first-hand experiences in Medical Affairs

ChatGPT & Beyond – Hype vs Reality: Results from first-hand experiences in Medical Affairs

The session focuses on results from first hand experiences in Chat GPT and other Large Language Models (LLMs).
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Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.
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The Complete Guide to a Better Congress Experience

Medical congresses are crucial for keeping up with the latest life science industry standards and best practices – but planning is time-consuming and manual. What’s the alternative for better medical congress planning? Get the complete guide to congress planning.
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Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.
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Case Study: How A Global Pharma Company Targeted a KOL Engagement Strategy Specific to Rheumatology

This case study is useful for anyone working to anticipate market access issues and develop plans for launching new drugs in key markets.
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Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow's leaders.
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Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

In this webinar we will explore practical approaches to engaging patients in early development, introducing key resources and discussing best practices. These discussions will be tailored to meet the needs of all Medical Affairs colleagues, regardless of experience.
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The Future is Here: Leveraging Insights, Data, and Technology to Inform Decision-Making and Strategy

The Future is Here: Leveraging Insights, Data, and Technology to Inform Decision-Making and Strategy

This webinar will discuss how with the vast amount of data available today, medical affairs organizations are tasked with continuously enhancing their ability to gather, analyze and derive insights from various data sources.
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Five Ways Medical Affairs Can Impact Clinical Change & Outcomes

Five Ways Medical Affairs Can Impact Clinical Change & Outcomes

In this episode, Ariel Katz, co-Founder and CEO of H1, provides a more linear and streamlined vision for how Medical Affairs can impact patient outcomes — and how to measure the results of our actions.
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MedInfo SG Featured

Medical Information Standards & Guidance and Templates

This Standard and Guidance, a collaboration between MAPS, PhactMI, MILE, is intended to inform learners about the Medical Information (MI) function, strategic direction, and operations across multiple geographies.
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The Mission, Value, and Roles of Medical Affairs in MedTech

This White Paper draws on the expertise of 10 senior Medical Affairs leaders across diverse global organizations to describe the role of Medical Affairs in ensuring the MedTech industry meets the challenges of high-quality evidence, objective measures, changes in the healthcare landscape, and more.
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Overcoming Compliance Concerns And Barriers To Patient Engagement

Overcoming Compliance Concerns And Barriers To Patient Engagement

This webinar serves as guidance for how to overcome barriers to access patients compliantly.
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Real-World Evidence: What Can You Say to Payers and Patient Advocates?

Real-World Evidence: What Can You Say to Payers and Patient Advocates?

This presentation, part 3 of 3, provides insights into the types of communications that the FDA has indicated are or are not permissible, and the uncertainties that still remain.
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HCG Innovate Featured

Explore, Educate, Embrace: Opportunities for Medical Affairs to Impact Health Disparities & Inequities

By using the framework of Explore, Educate, Embrace we can shape our approach to Health Equity by incorporating it into our daily work.
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Accelerating Innovation with New Metrics, Learners and Leaders

Accelerating Innovation with New Metrics, Learners and Leaders

This webinar program will focus on the innovative applications of internal performance management platforms such as the Medical Productivity Index (MPI) and external events, namely the 2022 Medical Affairs Innovation Olympics in pharma that illustrate examples of more continuous, real time feedback on performance, new data science analytics driven analysis of performance, more even distribution of accountability, and increased resources to accelerate learning and development.
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How ChatGPT Will Disrupt Medical Affairs

How ChatGPT Will Disrupt Medical Affairs

ChatGPT is disrupting content creation, from term papers to journal articles to online information mills and more. This webinar gathers three thought leaders at the cutting edge of this issue to vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more.
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Data-Empowered

Data-Empowered Conference Prep and Planning for MA

In today's episode, we speak with Chris Medieros about how to maximize your organization's presence and impact at congresses.
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Medical Affairs in Rare Disease and Gene Therapy - Why a different approach? 

Medical Affairs in Rare Disease and Gene Therapy – Why a different approach? 

In today's episode, we'll be looking at considerations for Medical Affairs in Rare Disease and Gene Therapy
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Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.
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Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?

Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.
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Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

This second episode in the series discusses the activities of the External Education FAWG and the different learning opportunities that are currently available and coming soon to all MAPS members.
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Medical Affairs Contribution to an Integrated Omnichannel Strategy: Let’s Get Started

Medical Affairs Contribution to an Integrated Omnichannel Strategy: Let’s Get Started

In this webinar, Panelists will share their insights on omnichannel considerations in Medical Affairs.
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Digital Structures Medical AffairsFeatured

Integrated, Centralized and Decentralized Models of Digital Structure for Medical Affairs

This article provides top-level framework and broad conceptual categories for understanding digital structures within Medical Affairs and biopharmaceutical/MedTech organizations, helping leaders to make organizational decisions to drive their digital strategy with intention and purpose.
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Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

In this episode of the Elevate podcast series, MAPS speaks with experts about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice.
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Four Industry Trends that will Shape Medical Affairs in 2023

In 2022, organizations gained ground in patient trust, decentralized clinical trials, virtual tools, and diverse conversations throughout the product development process. So - now what?
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Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030

Execution to Strategy: Accelerating the Transformation of Medical Affairs Vision 2030

In this webinar, we will discover how Medical Affairs teams are evolving from an executional hub to a strategic pillar, resonating and reconciling the voice of the patient and clinicians, and driving insights to their organization.
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The Value and Strategic Implementation of Insights Management

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.
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Complexities Beneath Plain Language Summaries: Challenges and Future Implications

Complexities Beneath Plain Language Summaries: Challenges and Future Implications

In this webinar, we aim to gather insights from expert speakers who will cover practical lived examples of navigating the landscape, cross functional partnership for effective results, challenges that still persist, and future implications addressing the need to establish global guidelines. Perspectives from GPP guidelines, industry/patient experience, and from publishers will be the main focus.
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Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

This webinar provides multiple perspectives from both both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like.
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The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

In this our third episode this season, we'll be discussing how and why medical publishing is changing and where is it going in the future.
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Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future

Fireside Chat: Lessons in Medical Affairs Excellence and Thoughts for the Future

In this webinar, a roundtable of experienced Medical Affairs leaders will discuss the opportunities and challenges evolving within their field, as well as the impact it can have on delivering great patient outcomes.
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ChatGPT Featured 2

ChatGPT is Poised to Disrupt Medical Affairs

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.
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Innovation Olympics: Applications That Save Time for Physicians and Researchers

Innovation Olympics: Applications That Save Time for Physicians and Researchers

MAPS speaks with Tim Mikelhashvili and winners of his Medical Affairs Innovation Olympics about applications that can match patients with clinical trials and provide real-time input to provide context for clinical decisions.
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Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

In this webinar, a panel of experts discuss how technology has aided Life Sciences leaders as they engage with experts at various stages of the product life cycle.
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How Companies Are Using Real-World Evidence for Regulatory Purposes

How Companies Are Using Real-World Evidence for Regulatory Purposes

This presentation looks at different regulatory contexts in which product developers are using RWE.
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Thecosystems

Thecosystems is a stakeholder research subscription service delivered by MMRG. It takes KOL mapping away from the data geeks; out of the CRM platform; releases it from Excel workbooks and looks at it with a fresh mindset.
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The Role of Medical Information in Generating Medical Insights

The Role of Medical Information in Generating Medical Insights

In this episode, we look at the tools that exist to look deeper into data allowing MedInfo teams to truly contribute to the generation, analysis of Medical Insights.
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Secrets for a Successful Conference Season for Medical Affairs

Congresses are often the best opportunity to connect with HCPs and KOLs. Learn 5 secrets for success.
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2023, the year of personalization? Omnichannel principles for Training Strategies

2023, the year of personalization? Omnichannel principles for Training Strategies

This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately.
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Medical Affairs Innovation Olympians Dare to Share for Our Healthcare

Medical Affairs professionals across the globe became first-time Innovation Olympians, responded to a bold challenge, celebrated competition, accelerated innovation together, and shared a memorable experience together.
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Innovative Technologies for Smarter Pharma-Healthcare Interactions

Innovative Technologies for Smarter Pharma-Healthcare Interactions

MAPS speaks with Tim Mikhelashvili, CEO and Co-Founder of Amedea Pharma, and the winners of his Medical Affairs Olympics Competition, the CEOs of Discreedly and Inphronesis.
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Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

Altmetric's top 10 most interesting publications of 2024
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Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives.
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Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study

Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study

This webinar program will focus on the theme of innovation and scientific engagement in Medical Communications, providing a detailed example of how a hackathon event is a valuable approach to enhance idea generation for a defined challenge and presents the opportunity to develop innovative “out-of-the box” solutions as a primary outcome of the event.
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Introduction to External Education (EE)

This course will help you: plan and implement different types of EE while adhering to regulations and compliance restrictions. Strategically incorporate EE into your medical plan in a way that can bring value to all stakeholders. Increase your efficiency and quality of your EE deliverables in order to impact healthcare professionals and their patients.
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Independent Medical Education (IME)

This course will help you: articulate the definition and principles of IME, explain how to comply with global regulations and company policies on IME, equip learners on incorporating IME into Medical Affairs strategy, lead participants into the grant process for pre-submission to review and decision-making, and demonstrate and apply outcome frameworks that informs planning and grant decision-making.
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Insight Generation: A Medical Affairs Team Sport

Insight Generation: A Medical Affairs Team Sport

The objectives of this webinar are to present alternate views on a particular issue that is of concern to the Medical Affairs community while also attempting to resolve the issue.
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Using AI to Accelerate Diagnosis and Treatment

Using AI to Accelerate Diagnosis and Treatment

In today's episode, we're talking with Joseph Zabinski, PhD, Senior Director, AI & Personalized Medicine at OM1 about Artificial Intelligence — specifically about how AI can accelerate diagnosis and treatment.
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Choosing Journals and Understanding Publication Impact in the Digital Age

Choosing Journals and Understanding Publication Impact in the Digital Age

In this episode, we're talking about publications impact with Mike Taylor, Head of Data Insights and Grainne Farrell, Manager Corporate Life Science, Central Europe, both at Digital Science.
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Back to the future…Reimagining Scientific Congresses

Back to the future…Reimagining Scientific Congresses

A panel of experts will discuss what they have learnt from the last 2 years to take forward to future congress offerings, while also exploring what HCPs want when joining congresses both virtually or face-to-face.
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Using Real-World Evidence for Label Expansions

Using Real-World Evidence for Label Expansions

This virtual presentation focuses on 3 aspects of RWE: What are RWE and Real-World Data (RWD), and how are they different? What are relevant legal and regulatory considerations associated with using RWE for product label expansion? How have applicants successfully used RWE to obtain approval for new drug and medical device indications?
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Commercialization

WEBINAR: Commercialization

This webinar seeks to help Medical Affairs professionals better understand the business of life science companies, how their efforts impact the overall capability to commercialize a product, and contemporary ways to bridge the commercialization interface between their department and Marketing & Sales.
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Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

In this episode, experts discuss patient-centricity strategies and actions that make patient-first thinking the heart of your organization's plans.
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Patient Engagement and Patient Experience Data: Understanding the Use in Medicines Regulation and Healthcare Decision Making and the Implications for Medical Affairs

This webinar will discuss how MA colleagues are best positioned to explore the fusion of PE and PED in the post-launch phase, including generation and use of RWD and RW evidence, and will share guidance and information on several industry-supported resources, to enable MA colleagues to implement PE and evidence strategies in their function.
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Digital Opinion Leaders

WEBINAR: Digital Opinion Leaders

This Webinar aims to achieve awareness on challenges and solutions when listening to, and interacting with, Digital Opinion Leaders.
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Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

Based on discussions between 80 cross-industry Field Medical colleagues from small to large biopharmaceutical and medtech companies, this article highlights key actions for Medical Affairs teams to consider for implementation in their own organizations.
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Evolution of Roles and Talent Management in Medical Affairs Part 2: How Do We Recruit Talent?

WEBINAR: Evolution of Roles and Talent Management in Medical Affairs Part 2: How Do We Recruit Talent?

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.
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Placing the Patient at the Heart of Medical Affairs

Placing the Patient at the Heart of Medical Affairs

In this episode, experts discuss patient-centricity strategies and actions that make patient-first thinking the heart of your organization's plans.
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Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

WEBINAR: Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.
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Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 2

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 2: Open Access Part 1-Making Scientific Information More Accessible

In this our second episode this season, we'll be discussing open access in medical publishing from the biopharma perspective.
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Evolving Content Practices to Power Personalized KOL Engagement

WEBINAR: Evolving Content Practices to Power Personalized KOL Engagement

The goal of this webinar is to enable MedAffairs Organizations and their MSLs to better align and deliver scientific exchange per new KOL expectations, and provide more value through agile & personalized content assembly capability that can empower MSLs.
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Confronting the Life Science Diversity Problem

In this e-book, learn how medical affairs teams can use technology to address diversity issues in the drug development life cycle.
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Opening Doors: Advice on Seeking an MSL Career with Áine Prendergast

Opening Doors: Advice on Seeking an MSL Career with Áine Prendergast

In this Opening Doors episode of the Medical Affairs Professional Society podcast series, Elevate, we speak with Áine Prendergast, Medical Science Liaison in Oncology with Ipsen.
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Leveraging a combined MSL and Medical Information Leadership Model

WEBINAR: Leveraging a combined MSL and Medical Information Leadership Model

The goal of this webinar is to help new professionals in Medical Affairs better understand how Medical Information and MSLs can have harmonized activities, benefit from one another working more closely together, but also understand where being too close may increase risk.
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Advancing Field Medical Skills Episode 2: Delivering Constructive Feedback

Advancing Field Medical Skills Episode 2: Delivering Constructive Feedback

In today's episode, our Field Medical experts will discuss tips to understand how you can lead through change.
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Finance 101 for Medical Affairs

WEBINAR: Finance 101 for Medical Affairs

In this webinar, our presenters will take a Medical Affairs-specific approach to general finance topics, useful for all Medical Affairs functions but particularly operations, therapeutic area leadership, and aspiring Medical Affairs managers.
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Compliance in Medical Communications: Struggles and Successes

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 1: Compliance in Medical Communications: Struggles and Successes

In episode 1 of this 4-part series, a panel of experts focus on the struggles and successes of compliance in Medical Communications.
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Measuring the Value of Medical Affairs

This Altmetric White Paper explores how to measure the value of Medical Affairs publications beyond counting citations.
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A New Paradigm in KOL Engagement Planning

WEBINAR: A New Paradigm in KOL Engagement Planning

In this webinar we’ll explore a new paradigm for engagement planning that is more customer-centric. We’ll share an agile approach focused on shared objectives (rather than siloed interactions) that enable teams to plan, coordinate and review expert engagements across functions and regions.
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MedStrat Rare Disease Featured

Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

This article outlines the aspects of Medical Affairs strategy and launch excellence specific to supporting the development and launch of treatments targeting rare diseases, providing a roadmap for MA teams and organizations undertaking this planning.
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Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position

Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position

In this episode, MAPS co-founder, Kirk Shepard, speaks with Niha Yerneni about joining industry through fellowship.
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Teamwork Makes the Dream Work: Optimizing Outcomes through Cross Functional Launch Planning

WEBINAR: Teamwork Makes the Dream Work: Optimizing Outcomes through Cross Functional Launch Planning

This webinar discusses the leadership role that Medical Affairs plays in the development and execution of a cross-functional launch plan. An upcoming gene therapy launch will provide real-life examples of how Medical Affairs can be an effective strategic leader through launch planning.
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A Strategic Partnership – Medical Strategy and Medical Communications Part 2

A Strategic Partnership: Medical Strategy and Medical Communications Part 2

In episode 2 of this two-part series, a panel of experts discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between Medical Strategy and Medical Communications teams.
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Acceleration Point

Acceleration Point helps Medical Affairs teams execute their medical strategies through better processes, simple-to-use tools, and actionable data.
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What Amazon can Teach Medical Affairs About Insights Mining

In this episode, MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up with big tech in our ability to mine data for meaning.
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Evolution of Roles and Talent Management in Medical Affairs Part 1: What Talent Do We Need from MA Colleagues?

Evolution of Roles and Talent Management in Medical Affairs Part 1: What Talent Do We Need from MA Colleagues?

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.
Read more

Advisory Board

Our team of nearly 200 experts harnesses a time-tested research process and the collective wisdom of our 4,500+ member network to develop provocative insights, actionable strategies, and practical tools to support execution.
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A Strategic Partnership: Medical Strategy and Medical Communications Part 1

A Strategic Partnership: Medical Strategy and Medical Communications Part 1

In episode 1 of this two-part series, a panel of experts in Med Comm and Med Strat will discuss the roles, best practices, & ways to measure the impact of Medical Strategy and Medical Communications.
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Alucio

Empowering field medical professionals in life science with the content management and engagement platform built for them.
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Lessons Learned vs Still Unaddressed from Virtual Scientific Conferences Two Years Post COVID

Lessons Learned vs Still Unaddressed from Virtual Scientific Conferences Two Years Post COVID

In this episode, our expert speakers are talking about virtual scientific congresses and what has changed since the pandemic.
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Challenging the Status Quo: Evolving Medical Affairs Through a Capability-Centric Model

Medical Affairs leaders of today must anticipate, shape, and inform the entire healthcare ecosystem.
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How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

In this third and final podcast episode in this series, we will discuss measuring and improving the reach and engagement of scientific publications.
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AMICULUM

Science underpins everything we do at AMICULUM. We use our diverse experience to create insights-based narratives and experiences that bring our clients’ data and brands to life for HCPs, payers, patients and internal client teams.
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Amplity Health

Amplity Health is a contract medical and commercial organization (CMCO)​ that delivers tailored medical and commercial solutions that scale throughout the lifecycle of a drug. Amplity is a global authority in scientific stakeholder engagement, go-to-market strategies, and is built upon our belief in the power of face-to-face interaction that nurtures trust with physicians, patients, and payers, allowing for the exchange of complex ideas.
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Ashfield Medcomms

We reinvent medical communications to solve your toughest challenges. For over 25 years, we’ve been pioneering new ways of thinking. We are a team of creators, pioneers and leaders. Always demanding more of ourselves, proudly making it matter.
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Cactus Life Sciences

Cactus Life Sciences combines depth of scientific knowledge with vision informed by expertise in the evolving industry landscape. A partner who redefines efficiency across the healthcare continuum without compromising quality.
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Definitive Healthcare

Harness the power of expert data to enhance scientific impact.
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VML Health

A suite of awesome SaaS solutions to support Medical Affairs in their collaboration with KOLs & HCPs.
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The Use of Chatbots and Conversational AI in Scaling Medical Engagement

The Use of Chatbots and Conversational AI in Scaling Medical Engagement

In this webinar, experts will lay the foundation of what conversational AI is, best and emerging practices, provide use cases, and discuss regulatory and legal considerations.
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Anju

Providing Adaptive technologies for clinical trials, medical affairs, and data with world-class customer support.
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Broadening Role Featured

The Broadening Role of Medical Affairs

In Q&A format, this article summarizes key learnings from a MAPS 2022 Global Annual Meeting panel presented by the Medical Strategy FAWG.
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Avira Digital LLC

We bring Digital Transformation to Medical Affairs and Evidence Strategy, Planning and Operations.
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Envision Pharma Group

Harnessing the power of our technology and scientific expertise we support pharmaceutical and biotechnology companies in their quest to bring new medicines to market effectively and compliantly, to improve patients’ lives globally.
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A Guide to Transforming Insights into Business Value

In this Within3 White Paper, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.
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BGB Group

WHERE SCIENCE + CREATIVITY MEET. BGB is an independent agency that delivers the best in healthcare advertising, medical communications, strategic consulting, and payer & market access.
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Canopy Life Sciences

Canopy is your end-to-end Life Sciences partner here to help speed your science from pipeline to people, every day. We’ve got you covered along the drug development journey.
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Circuit Medical

We help you achieve your goals across the diverse world of medical affairs, be it with leading subject matter experts and/or personalised digital solutions.
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Digital Science

We’re a pioneering technology company. Our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research.
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How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals

How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals

In this first podcast of a 3-part series, we will address this question and discuss: The fundamentals of effective measurement techniques for Medical Affairs.
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Enago Life Sciences

A leading global medical communications partner to healthcare and bio-pharmaceutical companies, offering a full range of services supporting brand strategies through development phases to commercialization.
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Consistency in HCP Contracting: Why It’s Important and Best Practices for Improvement

Being able to track the progress of each contract as it moves through the process can provide benefits both internally and externally.
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The Rise of the Digital Opinion Leader 2022

In the past 18 months, at least two variables in the DOL equation have changed.
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ICON Global Medical Communications

ICON Global Medical Communications division of ICON LLC provides strategic solutions for medical affairs and publication professionals.
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Automation Opportunities for Medical Affairs EPISODE 3

Automation Opportunities for Medical Affairs EPISODE 3

In the 3rd and final episode of this series, we'll be meeting with Georgios Tramountanis, a member of the MAPS Digital Focus Area Working Group to examine where we see potential opportunities for Medical Affairs as it relates to Automation and review some predictions on the future of Automation in Medical Affairs.
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Omnichannel Sameer TLI Featured

Omnichannel Puts the Customer at the Center of Engagement: A Conversation with Sameer Lal, SVP, Indegene

MAPS speaks with Sameer Lal, SVP, Enterprise Medical Business Unit, Indegene about how to move from today’s largely siloed customer engagement framework to a truly cross-functional, omnichannel approach.
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H1

H1 connects Medical Affairs with the right doctors to increase adoption, evidence-based medicine, and improve patient outcomes.
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Havas Global Medical Communications

With a dedicated Medical Affairs discipline, we bring the best in scientific strategy backed by the innovation of a leading creative network.
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HCG

HCG boldly defines the healthcare communications landscape at the convergence of people, purpose, science and technology, driving the impact that pharma needs to realize the promise of innovative medicines.
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Inclusive Scientific Education: Medical Affairs' Role in Addressing Health Disparities & Inequities

Inclusive Scientific Education: Medical Affairs’ Role in Addressing Health Disparities & Inequities

In this webinar, we’ll discover an evolving framework that leverages various perspectives within our industry to address health disparities & inequities in order to bring a more equitable distribution of healthcare.
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Maximizing the Value of Medical Congresses: A Guide for Medical Affairs

Congress planning is time-consuming and heavily manual, and it can be challenging to quickly share insights across the business. What’s the alternative for better medical congress planning?
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Social Media, Research, & A Digital Front Door: The Emergence of Digital Opinion Leaders – A Best Practices Guide

Today, HCPs are taking to the internet to release new research or create a digital research community in real-time. Through social media channels like Twitter, the new thought leaders or digital opinion leaders (DOLs) share research and reach a broader audience with digital influence and presence.
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DIGITAL FAWG PODCAST: Automation Opportunities for Medical Affairs EPISODE 1

Automation Opportunities for Medical Affairs EPISODE 1

In this first of 3 episodes, we will be meeting with an industry expert on Automation within the pharmaceutical industry.
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Indegene, Inc.

We are a digital-first, life sciences commercialization company. We help biopharmaceutical, emerging biotech, and medical device companies develop products, get them to the market, and grow their impact through the life cycle in a more effective, efficient, and modern way. We bring together healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions.
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Enhanced Visualization: Solutions for an Evolving Environment

Enhanced Visualization: Solutions for an Evolving Environment

This webinar demonstrates how enhanced visualization solutions can be applied to scientific communications and Medical Affairs tools to enhance content clarity and increase HCP engagement.
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COVID: Cross-Industry Collaboration Podcast Series (Evelyn DeSantis) Episode 2: The What & Lessons Learned – The Specific Topics Covered by the Group

COVID: Cross-Industry Collaboration Podcast Series Episode 2: The What & Lessons Learned – The Specific Topics Covered by the Group

This podcast, the 2nd in a 2-part series, discusses the What of the collaboration– the specific topics covered by phactMI, a nonprofit collaboration of Medical Information leaders.
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Demystifying Artificial Intelligence: What is AI and why does it matter to Medical Affairs?

Demystifying Artificial Intelligence: What is AI and why does it matter to Medical Affairs?

After this webinar, attendees will walk away with a critical understanding of artificial intelligence, best practices for building trust in AI, and real-world applications for Medical Affairs.
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Annree Wogan Innovate Featured

Leading in a Hybrid Work Environment

if you start your day in work mode (4th & 5th gears), and you drive all day like that, you are going to burn out fast!
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Inizio Medical

We connect best-in-class scientific knowledge and cutting-edge tech to create compelling content and experiences that inform, inspire and involve medical communities across the healthcare spectrum.
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IPG Health Medical Communications

IPG Health Medical Communications is home to the world’s most celebrated and awarded medical communications agencies
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COVID: Cross-Industry Collaboration Podcast Series Episode 1: The How and Why of Coming Together

COVID: Cross-Industry Collaboration Podcast Series Episode 1: The How and Why of Coming Together

This podcast discusses the how and why this group of MI professionals, who are part of phactMI, a nonprofit collaboration of Medical Information leaders, came together and the lessons learned from their collaboration.  
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Opening Doors: How to Join Pharma Through a Medical Writing Fellowship Program

Opening Doors: How to Join Pharma Through a Medical Writing Fellowship Program

In this podcast, MAPS speaks with Renu Juneja, who started a medical writing fellowship program at Janssen, and with two of her former fellowship participants, Jennifer Lee and Lauren Brown.
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Medical Affairs Japan Part II: Future Outlook

Medical Affairs Japan Part II: Future Outlook

This webinar, a continuation from April 27, analyzes the future of Medical Affairs in Japan while discussing what we can do together to make Medical Affairs in Japan even more effective.
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IQVIA

By intelligently connecting the right insights, technology, and expertise, we help our customers and partners do extraordinary things for healthcare.
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Field Medical Excellence for the Evolving Role of the MSL in the 21st Century Healthcare Industry

Field Medical Excellence for the Evolving Role of the MSL in the 21st Century Healthcare Industry

This webinar, a MAPS Middle East Chapter event, centers on experts discussing the evolving role of the MSL in the new normal.
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Lumanity

Empower Medical Affairs and Deliver Impact -- We focus on strengthening the bridge between clinical and commercial, drawing from our foundation of scientific knowledge, regulatory expertise, and industry experience. By promoting innovation and best practices through this multi-stakeholder approach, we can help your team Deliver effective medical strategies, cross-functional communication plans, and programs to connect with patients and providers.
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Scientific Communications Platforms_Strategic Planning_Standards for Medical Affairs

Scientific Communication Platforms Standards and Guidance

Standards and Guidance powerpoint and templates for Medical Affairs strategic planning
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Komodo Health

Komodo Health is a healthcare technology company creating the new standard for real-world data and analytics through its platform, which enables real-time, actionable insight into the treatment, diagnosis, costs, and outcomes of millions of patients across the U.S.
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The Lockwood Group

Lockwood collaborates with clients in the pharmaceutical, biotech, and medical device industries to identify effective, holistic, science-based strategies to address their Med Affairs and Publications objectives through medical and market access communications.
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Future Medical Affairs 2030 Featured

THE FUTURE OF MEDICAL AFFAIRS 2030

This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.
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Redefining Customer Experience for Medical Affairs

Redefining Customer Experience for Medical Affairs

This webinar tackles questions around how customer engagement is being approached as of today and helps redefine the industry thinking on this important topic for Medical Affairs.
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Elevating Scientific Exchange – The New Frontier in Congress Experiences

This webinar provides an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.
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MEDiSTRAVA

We provide best-in-class specialized services, with the ability to partner with a large network of teams across Inizio Medical.
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MedThink SciCom

Full-service, globally oriented medical communications agency, is transforming scientific exchange by uniting a unique array of disciplines to provide novel insights and innovative ideas.
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The Emerging Importance of HEOR in Medical Affairs

The Emerging Importance of HEOR in Medical Affairs

At the MAPS 2022 Global Annual Meeting, we sat down with Riad Dirani and Omar Dabbous to chat about the structure and activities of HEOR within Medical Affairs.
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Finding the Holy Grail of Medical Affairs: Impact and Measurable KPIs

Finding the Holy Grail of Medical Affairs: Impact and Measurable KPIs

This webinar shows how identifying areas of opportunity with current available data, and pushing teams to put our patients at the center of our efforts, we can begin implementing novel impact methodologies.
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Neolytica Logo

Neolytica – A QPharma Company

Neolytica, a QPharma Company is the premier leader in cloud-based commercial and compliance SaaS solutions and has been providing services to our clients for the last 25 years and its flagship technology platform Titanium® is utilized by 120+ Clients in 2022. Our vision is to help Biopharma companies gain an unprecedented level of support in their KOL engagement leading to overall successful product placement.
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Patient Education Tim Riaz Featured

Exploring Patient Education in Medical Affairs 

MAPS speaks with Tim Mikhelashvili and Riaz Abbas about innovative approaches to compliant patient education including collaborations with patient associations, peer navigators and the emerging use of social media.
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Nucleus Global

Driving innovation in the many facets of medical communication, marketing, and education, we believe creative solutions arise when insatiable curiosity combines with a passion for making positive impacts.
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OPEN Health

OPEN Health unites deep scientific knowledge with wide-ranging specialist expertise to unlock possibilities that improve health outcomes and patient well-being.
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Lobna Salem Featured

Building Medical Affairs from Scratch

In this interview recorded at MAPS 2022 Global with Lobna Salem we discuss building a Medical Affairs department from the ground up.
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Oxford PharmaGenesis

Oxford PharmaGenesis is an award-winning medical affairs consultancy. Our dedicated consultants provide unparalleled thinking and positively influence our clients’ careers, teams and organizations.
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Digital Strategy Framework Featured

Elements of a Successful Medical Affairs Digital Strategy Framework

Digital tools power the ability of Medical Affairs teams to generate, analyze and disseminate data to external stakeholders across the product lifecycle, while bringing essential learnings from these stakeholders back to the organization in the form of insights.
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Insights Capabilities Featured

Building Medical Insights Capabilities in Medical Affairs Organizations

This paper explores the Medical Affairs-based medical insights function and and identifies basic operational elements required to establish medical insights as a core strategic MA function.
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What is Medical Affairs Featured

Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.
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Medscape

Medscape Medical Affairs partners with medical affairs teams through a product’s life cycle. We facilitate optimal collaboration between internal teams, physicians, and the broader medical community, connecting you directly with our five million physician members worldwide.
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OM1

With specialization in chronic conditions, OM1 is re-imagining real-world data and evidence.
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Jose & Augusto

The Evolution of Medical Affairs in Latin America

MAPS speaks with José Borbolla, Global Executive Medical Director at Esai, and Augusto Grinspan, VP Medical Affairs and Head LATAM with Merck KGaA about the evolution of Medical Affairs in Latin America.
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Medical Affairs Japan: Current State & Future Outlook

Medical Affairs Japan: Current State & Future Outlook

This webinar analyzes the current state of Medical Affairs in Japan, highlights progress made and provides suggestions on what we can do together to make Medical Affairs in Japan even more effective.
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Tim Riaz External Ed Featured

Innovative Educational Approaches and their Outcomes in Medical Affairs 

MAPS speaks with Tim Mikhelashvili, PharmD, CEO & Co-Founder, Amedea Pharma, Inc. and Riaz Abbas, Learning and Performance Lead, JAPAC Medical, Amgen about innovative approaches to Medical Affairs External Education.
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Marija Geertsen

Medical Affairs’ Role in Patient Engagement

In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.
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Parexel

Our integrated team of communications experts combines therapeutic expertise with creative solutions to drive meaningful engagement with all of your key stakeholders.
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indegene webinar omnichannel featured

Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?

This webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization
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Monica de Abadal

How Medical Affairs Benefits Patients and Society

In this interview recorded at MAPS 2022 Global with Monica de Abadal, SVP, Head North America Medical Affairs, Ipsen, we discuss how Medical Affairs benefits patients and society.
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The Role of Medical Affairs in Rare Disease

This podcast, recorded at the MAPS 2022 Global Annual Meeting, addresses the unique position of Medical Affairs in the rare disease space & how our work in this area is essential for patient benefit.
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External Education MedTech Featured

An Overview of External Education Structure, Activities and Regulations in the MedTech Industry

Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.
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4 Ways Field Medical Teams Can Better Engage Experts

4 Ways Field Medical Teams Can Better Engage Experts

This podcast episode details 4 things Field Medical teams can do better to overcome their organizations' struggles to engage and support external experts.
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Has Medical Affairs Solidified its Position as a Third Strategic Pillar?

Has Medical Affairs Truly Achieved a Position as the Third Strategic Pillar?

Charlotte Kremer (former Astellas) speaks with Danie du Plessis (Kyowa Kirin) and Bjorn Oddens (Merck) about whether Medical Affairs is truly the third strategic pillar.
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Precision Value & Health

Precision Value & Health partners with life science companies to establish and communicate the clinical, economic, and humanistic value of innovative therapies.
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Insights Communications Plan Strategy

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.
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Prescient

We partner with our clients to turn science into value by helping them understand the potential of their molecules, shaping their strategic plans and allowing their decision making to be the biggest differentiating factor in the success of their products.
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PwC

PwC partners with our clients to identify the scope of each company's needs, and support Medical Affairs through the transformation journey.
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What Comes First for Insights Management: People, Process or Technology?

What Comes First for Insights Management: People, Process or Technology?

This webinar addresses key steps all Medical Affairs teams can take now to move toward a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.
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Real Chemistry

Real Chemistry’s mission is to transform what healthcare is to what it should be by leveraging the industry’s most advanced AI-powered insights, diverse expertise and customer-centric ideas.
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How Medical Affairs Engages with two Types of Digital Opinion Leaders

How Medical Affairs Engages with two Types of Digital Opinion Leaders

This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.
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Sorcero

Sorcero is on a mission to improve patient outcomes by empowering life sciences experts.
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Springer Healthcare

Springer Healthcare is a global leader in healthcare education and communications.
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TikaMSL

TikaMSL by TikaMobile, is a strategic planning solution for optimizing Field Medical practices. TikaMSL harnesses CRM, BI, and AI technologies to streamline KOL Engagement strategies and quantify impact.
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Empowering Customer Engagement with Artificial Intelligence

The real value of AI is reaped when complex data is transformed into clear, easy-to-understand recommendations that are surfaced at the point of execution.
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phactMI

phactMI is the premier organization demonstrating the strategic value of Medical Information (MI), by acting as both an industry center of excellence and the single source of medical information, so that pharma manufacturers, HCPs, patients, and partners can benefit from the full value of MI.
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RWE Help MA Featured

How Can Real-World Evidence Help Medical Affairs Professionals?

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.
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Modern Insights Management: Q&A with Lance Hill, CEO of Within3

MAPS speaks with Lance Hill about the opportunity for Medical Affairs organizations to modernize their operations in the pre-launch and launch phase by harnessing insights management technology.
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Pracyk pharmacovigilance featured

Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance

How do leaders make their way to Medical Safety & Pharmacovigilance? The routes are diverse but one constant remains true: They are extremely committed to being an independent voice that amplifies their organization’s commitment to Patient Centricity.
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Putnam

For more than 30 years, we have provided high-impact strategic advice and analytical services, helping our clients solve their most complex challenges across the patient journey and franchise lifecycle to bring preventions and treatments to those that need them.
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Digital Thinking Elevate Featured

How Digital Thinking Enables Medical Affairs Strategy

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.
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How to Tell a Story About Your Data

How to Tell a Story About Your Data

In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.
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MAPS 2022 Global: Putting Patient Engagement at the Center of Development

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

This podcast previews the MAPS 2022 Global Annual Meeting session "How Medical Affairs can best support internal and external collaborations in patient engagement," that details the unique role of Medical Affairs in patient engagement.
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Abbadessa COVID Insights Featured

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

One of the pandemic's silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.
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Developing and Executing an Integrated Medical Communications Strategy and Plan

Developing and Executing an Integrated Medical Communications Strategy and Plan

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”
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Syneos Health Medical Affairs

Your partner in delivering actionable insights and purposeful engagement.
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The Medical Affairs Company (TMAC)

Providing comprehensive contracted outsourced medical affairs services: Field-based Medical teams, direct placement staffing, Medical Information Contact Center, and consulting solutions, taking you from development through commercialization. As a company dedicated exclusively to medical affairs, we help companies of all sizes to establish or augment their medical affairs capabilities – with agility, and cost-effectively.
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Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

This webinar explores how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.
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Veeva Systems Inc.

Our industry cloud solutions provide data, software, services, and an extensive ecosystem of partners to support your most critical medical affairs functions. Veeva helps companies of all sizes bring products to market faster and more efficiently while maintaining compliance.
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Turacoz BV

We bridge the gap between medical communication and medical education to become your strategic partner.
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COVID: Looking Back and Looking Forward

COVID: Looking Back and Looking Forward

This webinar features 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic.
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Cybersecurity and Its Importance for Medical Device Manufacturers: Part 2

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 2

This podcast, part two of a two-part series, discusses practical tips on how to incorporate cybersecurity into your own practices and devices. 
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Identifying Skills for Impactful Remote Insights Generation and Capture

Identifying Skills for Impactful Remote Insights Generation and Capture

The purpose of this webinar is to identify the skills required to effectively identify, generate and capture actionable insights that align with strategic imperatives during and following a call with an HCP.
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Leadership Perspectives Cross Sector Career

Leadership Perspectives – Developing a Cross-Sector Career

In this final article in the Leadership Perspectives series, John Pracyk interviews J&J leaders to explore a bold vision of career development that entails moving across sectors; namely, crossing over between Pharmaceuticals, Medical Devices, Vision, and Consumer Health.
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Within3

Within3 invented a better way for life science companies to get deeper insights and make faster decisions across the product development lifecycle.
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How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.
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Pracyk Chief Medical Officers Featured

Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers

In conversation with John Pracyk, MD, PhD, MBA, Medical Affairs leaders from Johnson & Johnson describe best practices to prepare our next generation of Chief Medical Officers.
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Real World Evidence Applications and How it Can Change Medicine and Biopharma

Real World Evidence Applications and How it Can Change Medicine and Biopharma

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.
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Measuring Impact on Medical Imperatives with Share of Scientific Voice

Measuring Impact on Medical Imperatives with Share of Scientific Voice

This webinar addresses the importance of metrics and how Share of Scientific Voice provides measurement in one of MA's most strategically important areas.
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Essential Concepts in Patient Centricity

This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.
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Medical Communications Strategy Plan Featured

Integrated Medical Communications Strategy and Plan

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.
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How to use data and network analytics to identify the right experts

How to use Data and Network Analytics to Identify the Right Experts

This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.
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Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.
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John Pracyk Leadership Perspective 7

Leadership Perspectives – Medical Affairs as a Strategic Business Partner

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.
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ZS

ZS is a management consulting and technology firm focused on transforming global healthcare and beyond.
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The Power of the Empowered MSL

The Power of the Empowered MSL

In this webinar, an MSL, a Medical Field Excellence Leader, and a Solution Provider discuss an aligned partnership to supercharge scientific exchange.
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Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.
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Leadership Perspectives – The Impact of Digital on Healthcare

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.
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The Future of Medical Affairs 2030: A Conversation with Ariel Katz, co-Founder & CEO of H1

MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the future of the Medical Affairs function and the factors driving the current pace of change.
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The Metrics Evolution from Taboo to Treasure

The Metrics Evolution from Taboo to Treasure

This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.
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WHITE PAPER: Communicating the Value of Independent Medical Education to Key Stakeholders

Pharmaceutical teams need a different way to approach working virtually. The secret isn't adding more virtual calls, but unlocking the strategic power of virtual work. Download this white paper to see how your peers are achieving more, with fewer meetings.
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Medical Affairs 2030: The Future of the Function

Medical Affairs 2030: The Future of the Function

MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.
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Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital technology.
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Everyone thinks they’re Jeff Bezos. Until they’re not.

In a field where all professionals are esteemed intellectuals, the difference between a middling unknown and a Jeff Bezos is purely emotional intelligence.
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The Digital Transformation of Medical Journal Publishing

The Digital Transformation of Medical Journal Publishing

This podcast focuses on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.
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External Education Needs Assessment

External Education MAPS Focus Area Working Group Trends & Needs Assessment

Survey benchmarks External Education trends and needs to inform structure, capabilities, strengths and gaps that can be leveraged for planning in your organization.
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Patient Education to Boost Clinical Trial Understanding and Enrollment: A Case Study

Last month, Medical Affairs and clinical experts from six organizations came together to help make clinical trials more accessible to and better understood by people facing vitiligo. You can do this in your therapeutic area.
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Meet the Authors SESSION 2- Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS

Meet the Authors: Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS

This webinar explores best practices for Medical Science Liaisons with experts from APPA, IFAPP, MAPS and MSLS.
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Early Career Professionals: Paths Into Medical Affairs

Early Career Professionals: Paths Into Medical Affairs

This podcast explores a career path leading to Medical Affairs while covering the benefits and challenges involved in discovering your place within the function.
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An Introduction to Medical Affairs

After completing this module, you will be better able to: Articulate the roles Medical Affairs plays in the healthcare industry Gain an understanding for the common functions and key skills in Medical Affairs Describe the Foundational Pillars of Medical Affairs and their purpose
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Putting the Patient Perspective into Company-Sponsored Medical Publications

Putting the Patient Perspective into Company-Sponsored Medical Publications

In this webinar, experts discuss the value of, and how to utilize, patient perspectives in company-sponsored medical publications.
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The Strategic Role of Medical Affairs: A Conversation with MAPS MedStrat Focus Area Working Group Leaders

MAPS speaks with Medical Strategy FAWG co-leads Becky Harmon and Simon Kyaga about the emerging strategic opportunities for Medical Affairs.
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Understanding Medical Multichannel Engagement

Understanding Medical Multichannel Engagement

This webinar explains the difference between multichannel and omnichannel engagement and shows how to implement both to meet the needs of diverse audiences of external stakeholders.
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What is Cybersecurity And Its Importance For Medical Device Manufacturers

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 1

This MAPS podcast details what medical device cybersecurity is and why you should care.
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Medical Affairs & Social Media 2.0: The Evolving Model of HCP Engagement

Medical Affairs & Social Media 2.0: The Evolving Model of HCP Engagement

In this webinar, a panel of social media and medical communications experts discuss the evolving trends and models for pharma and biotech medical communications.
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Interacting with Academic Drug Developers

Field Medical External Stakeholders: Episode 3 Interacting with Academic Drug Developers

This MAPS podcast details potential areas for compliant collaboration by MSLs with Academic Drug Developers.
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Imposter Syndrome in Medical Affairs

At some point, many people feel they’re simply “not good enough." Unfortunately, this is such a common occurrence that it has a name: Imposter Syndrome.
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From Data to Action: Closing the Medical Affairs Insight Gap

From Data to Action: Closing the Medical Affairs Insight Gap

In this webinar, you will learn how the insight gap impacts various roles and responsibilities within Medical Affairs and how to close it.
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A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team.
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Collaborating, Managing and Motivating Teams Across Multiple Time Zones

Collaborating, Managing and Motivating Teams Across Multiple Time Zones

In this webinar, three panelists who work with teams across multiple time zones will share how they collaborate, manage and motivate to optimize team participation and engagement.
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Measuring Medical Impact in Real-Time

Measuring Medical Impact in Real-Time

This webinar explores real-world examples and challenges of using data and technology to measure medical impact in real-time.
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The Evolution of Medical Communications as a Strategic Partner in Medical Affairs Function

“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.
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Field Medical External Stakeholders: Partnering for Today and Tomorrow - episode 2 Partnering with Patient Advocacy Organizations

Field Medical External Stakeholders: Episode 2 Partnering with Patient Advocacy Organizations

This MAPS podcast details potential areas for compliant collaboration by MSLs with Patient Advocacy Groups.
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Customize KOL Engagement Through Data

Customize KOL Engagement Through Data

This webinar offers actionable steps MSLs and MSL teams can use to leverage data for successful KOL engagements in this new era of digital.
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MAPS 2021 INDUSTRY BENCHMARKING REPORT

This 2021 Benchmark Report is based on findings from 21 leading industry organizations regarding their organizational structure, budget, and operations.
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What is the Insights gap and why should you care

What is the Insights gap and why should you care?

In this discussion sponsored by Within3, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.
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Bringing Evidence to Life: Common Challenges and Solutions for Scientific Communications Platforms

Bringing Evidence to Life: Common Challenges and Solutions for Scientific Communications Platforms

This webinar explores what good looks like in SCP development and reviews the challenges frequently encountered during SCP development and dissemination.
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Discovering and Engaging Hidden Thought Leaders and Their Networks

MAPS speaks with IQVIA experts on two sides of thought-leader engagement — discovering thought leader networks and personalizing engagements with these thought leaders in a way that has the potential to shift the scientific landscape.
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Medical Affairs Mind Reading: The Difference Between Presentation and Conversation

A Q&A with David Williams, Chief Medical Officer, VISFO
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Joint MAPS, IFAPP, APPA, MSLS MSL Position Paper: Meet the Author Highlights

Since its publication in the journal of Therapeutic Innovation & Regulatory Science in July, the article "Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS," has been read more than 4000 times. This article presents highlights from a recent MAPS webinar with the paper's authors, focusing on further defining the role and best practices for Medical Science Liaisons.
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How to Engage External Research (IIR and Collaborative Research) - Practical Compliance Considerations

How to Engage External Research (IIR and Collaborative Research) – Practical Compliance Considerations

This webinar explores WHAT is IIR vs. Collaborative Research and discusses the challenges of conducting IIR and Collaborative Research.
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Field Medical KPIs Metrics

Field Medical Metrics/KPIs Guidance Document

When quantitative and qualitative Field Medical KPIs and metrics are aligned with the organization’s strategic plan, these measurements demonstrate value. Defining and communicating this value is an essential task as Field Medical solidifies its role as a strategic pillar within the organization.
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Digital Analytics and Social Media in External Education

Digital Analytics and Social Media in External Education – Where to start and what’s possible?

This webinar explores how to implement a digital presence to uncover external education unmet needs and gaps.
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non registrational evidence medical affairs

How the Use of non-Registrational Evidence by Medical Affairs Improves Patient Outcomes

This paper discusses the sources and uses of non-registrational evidence and describes why Medical Affairs is positioned to lead and own the nRE Strategic Plan.
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Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.
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How Can Medical Affairs Maximize Strategic Impact within the Organization?

How Can Medical Affairs Maximize Strategic Impact within the Organization?

This webinar explores MA’s future in healthcare innovation and leadership as part of the development of cross-functional goals to help achieve patient benefits.
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Beyond Content: HCP Communication Preferences in the Virtual Era

Beyond Content: HCP Communication Preferences in the Virtual Era

During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
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Acropolis Medical Affairs Lessons

Surprising Lessons for Medical Presenters from the Acropolis

Near the end of Jill Donahue's family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.
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Meet the Authors - Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS

Meet the Authors – Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS

This webinar explores best practices for Medical Science Liaisons with experts from APPA, IFAPP, MAPS and MSLS.
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Field Medical External Stakeholders: Partnering for Today and Tomorrow. Episode 1 - Medical Communication Agencies

Field Medical External Stakeholders: Episode 1 – Medical Communication Agencies

This MAPS podcast details potential areas for compliant collaboration by MSLs with key external partners.
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MyHealthTeams Eric Peacock

How MyHealthTeams Cofounder and CEO, Eric Peacock, Brings a Patient-Centric Perspective to Medical Affairs

MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.
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How to Tell the Difference Between Insights and Observations in Medical Affairs

How to Tell the Difference Between Insights and Observations in Medical Affairs

In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.
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The Art and Science of Journal Selection

This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
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Jonkman Neuroscience Success Medical Affairts

The Neuroscience of Success in Medical Affairs

This article explores the neuroscience of success and how a different, more thought-out approach to our behavior in the workplace can lead to higher chances of career success in the long run.
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Transitioning to Hybrid with an Optimal Content Management Strategy

Transitioning to Hybrid with an Optimal Content Management Strategy

In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about the new hybrid environment and how content strategy can support Medical Affairs engagements.
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3 Ways Medical Affairs Can start Using Social Media Redo Image

3 Ways Medical Affairs Leaders can Start Using Social Media Insights Now

In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.
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Evolving Role for Medical Affairs in Biopharmaceutical and MedTech Product Launch Requires New Skills, New Thinking

MAPS speaks with leaders from Lundbeck, Biogen, BMS and Medline about new best practices for the product launch planning process.
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The Evolving use of Social Media in Medical Affairs IQVIA

The Evolving use of Social Media in Medical Affairs

This podcast sponsored by IQVIA explores social media for insights and thought leader identification.
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Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials

Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials

This session provides a learning opportunity for our audience by providing background on FDA’s Offices of Minority Health and Health Equity, and Women’s Health
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Insights Medical Access Featured

Using Medical Insights to Improve Medication Access

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.
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Field Medical Stakeholders Marketing Development

Field Medical Stakeholders: Episode 18 — Market Development

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing Development.
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Web Portals for a Successful Launch: Value, Approach, and Options

Web Portals for a Successful Launch: Value, Approach, and Options

This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.
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scientific communications platforms

Scientific Communication Platforms for Thought Leader Discovery and Engagement

In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
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Practical Approaches to External Education Impact Measurements

Practical Approaches to External Education Impact Measurements

This MAPS webinar details strategies Medical Affairs professionals in External Education can use to assess HCP learning.
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Field Medical Stakeholders Marketing

Field Medical Stakeholders: Episode 17 — Marketing

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.
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Medical science liaison best practices

Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS

This position paper is intended outline the roles and responsibilities expected of an MSL and provide clarity on the juxtaposition of MSLs and Sales representatives (SRs) when it comes to scientific exchange versus promotional messaging.
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IQVIA podcast natural language processing

Natural Language Processing for Medical Insights

MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.
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Expanding Capabilities in Medical Information

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.
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publications discoverability SEO

Online Discoverability of Publications: The Role of Search Engine Optimization

This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.
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Field Medical Stakeholders Episode 16 Panel Discussion: The Role of MSL Excellence & Capabilities

This special edition of the MAPS Field Medical podcast series features four global leaders in MSL excellence sharing their subject matter expertise on MSL capabilities.
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Medical Information:  How Did We Execute on Our Learnings to Ensure a Great Patient Experience

At the end of this series of podcasts, the participant should be able to discuss the functions and activities of key internal partners and identify potential areas for compliant collaboration by MSLs with key internal partners.
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External Education_Standards for Medical Affairs

External Education Standards & Guidance and Templates

Comprehensive Standards & Guidance resource providing direction for Medical Affairs External Education professionals delivering independent and company-led Medical Education.
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Partnering for Today and Tomorrow – Episode 15: Health Economics and Outcomes Research (HEOR)

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.
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MAPS Focus Area Working Group Charts the Future of External Education in Medical Affairs

MAPS speaks with External Education FAWG leaders about their Standards and Guidance resource and about recent changes and future directions of External Education.
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Intro to Coaching in Medical Affairs

Placing more focus on self-development and knowledge acquisition is imperative for Medical Affairs professionals of tomorrow — making proper coaching crucial for MA leaders.
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Partnering for Today and Tomorrow – Episode 14 Regulatory

Medical Information: An Innovative Approach to Understanding the Needs of Our Patients

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.
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Learning Agility: The Path Forward for Medical Affairs

This MAPS webinar with Syneos Health overviews learning agility and the six contributing dimensions, discussing how we can measure and develop learning agility across an organization.
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Partnering for Today and Tomorrow – Episode 14 Regulatory

Partnering for Today and Tomorrow – Episode 14 Regulatory

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.
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Medical Information:  A Patient Centric Approach

In this podcast you will understand the core goals and activities that support patient centricity within Medical Information and discuss how Medical Information colleagues can support patient-centric initiatives.
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Mastermind Groups Medical Affairs

The Power of Mastermind Groups for Medical Affairs

mastermind groups represent peer mentoring collectives — with members of various levels of education and professional experience, seeking to solve issues using advice and input from other group members.
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Partnering for Today and Tomorrow – Episode 13 Training/Learning & Development

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.
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Building a Next Generation Community of Medical Affairs with Mentorship

Building a Next Generation Community of Medical Affairs with Mentorship

Three accomplished Medical Affairs executives representing different regions of the globe have helped build the inaugural Mentorship Program at MAPS will be discussing their personal stories, perspectives, and offer critical suggestions that will redefine and inspire a next generation view of Mentorship
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Perspectives 5 Featured

Leadership Perspectives 5: Learning to Lead People

Here we explore how some of the top Medical Affairs leaders from Johnson & Johnson think about evolving from a highly skilled individual contributor to a people leader.
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Adapting to the Virtual Conference Experience P3

Adapting to the Virtual Conference Experience P3

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience
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SWOT Analysis LinkedIn

SWOT Analysis: A Useful Tool to Help Define Strategic Business Planning

This MAPS Webinar details SWOT Analysis and teaches participants to recognize how to apply the outputs of a SWOT analysis to strategic business planning efforts.
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Partnering for Today and Tomorrow - Episode 12 Compliance

Partnering for Today and Tomorrow – Episode 12 Compliance

Medical Science Liaisons work in a complex ecosystem of internal and external stakeholders, with may of these actions shaped by the rules of compliance. Here the MAPS Field Medical Focus Area Working Group offers an inside look at how you and your MSL team can do our essential work while keeping on the right side of what's right
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Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakholders
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Adapting to the Virtual Conference Experience P2

Adapting to the Virtual Conference Experience P2

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience
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The Rise of Medical Analytics

Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical.
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The future is hybrid: why virtual events are here to stay

In this podcast sponsored by Impetus Digital, MAPS speaks about planning and delivering virtual and hybrid events with Impetus Digital Co-Founder and CEO, Natalie Yeadon.
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Partnering for Today and Tomorrow - Episode 11 Clinical Operations

Partnering for Today and Tomorrow – Episode 11 Clinical Operations

This MAPS podcast discusses the functions and activities of key internal partners and Identifies potential areas for compliant collaboration by MSLs.
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Isma Benattia, Vice President of Amgen Europe Medical Affairs, on the future of MSL - HCP interactions

Isma Benattia, Vice President of Amgen Europe Medical Affairs, on the future of MSL – HCP interactions

This Q&A describes Amgen Europe HCP preference survey results and wider changes in the way MSLs will work with their HCP peers as we emerge from the pandemic.
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4 Habits to Optimize the Impact & the Value of Medical Affairs (MedEvoke PC Webinar)

4 Habits to Optimize the Impact & the Value of Medical Affairs

The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community
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Patient Centricity

Partnering With Patients In Asia Pacific

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.
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Amgen Survey 2 Featured

A Year with COVID-19: Scientific Engagements Pulse Check

This paper describes survey results from Amgen JAPAC Medical Affairs examining the current state in early 2021 of medical engagement amongst healthcare professionals.
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Learnings from a practical experience of using NLP/ AI in Medical Affairs

Demonstrate the use of technology to automate part of the MLR Review and Approval process​ and learn how to provide details of a proof-of-concept to test AI-enabled technology in Medical Affairs.
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Perspectives 4 Featured

Leadership Perspectives 4: Medical Affairs Career Development

Here we explore how some of the top Medical Affairs leaders from Johnson & Johnson think about career leadership development opportunities and challenges.
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Adapting to the Virtual Conference Experience P1

Adapting to the Virtual Conference Experience P1

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.
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Creating An Integrated Core Scientific Framework For Communicating To Diverse External Stakeholders: A Health Science Approach

This webinar helps viewers evaluate theuse, structure and evolution of scientific communications platforms
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Medical and AI Ethics

There is a magic when Medical and AI ethics are best friends

Unleashing opportunities for better understanding and collaboration between experts in AI and medical
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Field Medical Episode 10 Podcast

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 10 Patient Advocacy

"If you ask patient communities their major concerns, it's affordable access," says Alissa Heizler-Mendoza speaking about patient advocacy in Medical Affairs.
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Leveraging Technology and AI Medical Insights

Leveraging Technology and Artificial Intelligence (AI) to Inform Medical Insights

During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights. 
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Value of Medical Information Featured

The Value of Medical Information to Internal Stakeholders

MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.
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Support Function to Strategic Pillar Webinar

From Support Function to a Strategic Pillar, Medical Affairs is Defying Convention by Breaking Down Silos  

In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.
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Benchmarking patient centricity in Pharma across its many stakeholders

The webinar will provide a snapshot of insights on what matters to patients and how pharma fares in terms of patient centricity based on a new patient centricity benchmarking survey piloted in 2019.
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USNHC Medical Affairs Webinar

The U.S. National Health Council’s Programs: An Introduction and How Medical Affairs Professionals Can Become Involved

This session describes the National Health Council​ and opportunities for Medical Affairs professionals to get involved.
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Leadership Perspectives 3 Featured

Leadership Perspectives 3: Transitioning Across Therapeutic Areas

J&J leaders detail how to think about managing the challenge of broadening the focus of a Medical Affairs career to encompass new and multiple therapeutic areas.
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Field Medical Podcast Corporate

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 9 Corporate Alliance Management

This MAPS podcast identifies potential areas for compliant collaboration by medical science liaisons with key internal Medical Affairs partners
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MAPS Field Medical White Paper

Beyond the Field: Evolving Field Medical Engagement and Talent for the Future

This report shares the key insights from a MAPS special session on Field Medical engagement and provides further context from Medical Affairs colleagues who have first-hand knowledge of the ever-changing Field Medical role.
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Evidence Generation Medical Affairs Podcast 3

Impact of the 21st Century Cures Act

The objective of this podcast is to discuss how the 21st Century Cures Act has led to new initiatives at FDA involving Real World Evidence.
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The Current State and Future Directions of Insights-Related Activities Within Medical Affairs

MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.
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medical affairs social media podcast

Social Media in Medical Affairs: Beyond Passive Listening

In this MAPS podcast, we explore the emerging uses of social media in the practice of Medical Affairs including best practices and compliance concerns for Medical Affairs professionals participating in the social media landscape.
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Field Medical clinical trials webinar

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 8 Clinical Trials

This 8th episode in our Field Medical podcast series explores the evolving roles of MSLs in the context of clinical trials.
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Parexel Diversity Webinar

Diverse Representation in Clinical Research: Sharing Patient and Physician Perspectives

Patient Advisors and Diversity Experts share their perspectives on diverse representation in clinical trials and key barriers to research access, and explore solutions to address these critical issues.
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HEOR Medical Affairs

HEO-what?! Introduction to the ISPOR Competency Framework and its Relevance to Medical Affairs Professionals Interested in HEOR

This MAPS webinar details HEOR professional competencies included in the ISPOR Competency Framework, defining which are most relevant to Medical Affairs professionals.
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John Pracyk Leadership Perspectives 2

Leadership Perspectives – Keys to Success in Medical Affairs

In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders about the keys to success in Medical Affairs.
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Medical Affairs Insights White Paper

Moving to an Integrated, Holistic Approach to Insights-Related Activities in Medical Affairs

This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.
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Digital Challenges Medical Affairs

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs — Episode 3

This podcast offers insights surrounding common challenges Medical Affairs organizations face in offering best-in-class digital capabilities.
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Medical & Scientific Communications Webinar MAPS Medical Affairs

Medical Communications as Strategic Drivers of Scientific Communications

This MAPS webinar aims to foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders.
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Field Medical Stakeholders MAPS Podcast Medical Affairs

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 7 Medical Writing/Publications

At the end of this series of podcasts, the participant should be able to identify potential areas for compliant collaboration by MSLs with key internal partners.
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Leadership Perspectives – Transitioning into Medical Affairs

In this edition of Perspectives, MAPS Americas Region President, Dr John Pracyk speaks with J&J leaders on how they transitioned to a career in Medical Affairs.
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Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs – Episode 2

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.
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HCP and Patient Education Challenges MAPS Medical Affairs Webinar

Aligning Healthcare Professional and Patient Education: Challenges and Risks

Join this session to understand aligned HCP and patient education activities from the perspective of the current landscape, Medical Affairs support for aligned medical education and risk mitigation ensuring transparency, fairness and lawfulness.
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Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 6 Medical Information

This 6th episode of the MAPS Field Medical podcast series explores Medical Information.
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Launch Excellence Best Practices for Medical Affairs

In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.
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COVID-19 Has Changed Live Events Forever!

This MAPS webinar with Impetus Digital defines best practices, benefits of, and barriers to virtualizing events in the life science industry.
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Keeping and Growing Field Medical Talent Now and for the Future

This MAPS webinar offers strategies for MSL retention and skill development within Medical Affairs.
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Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.
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Audience Amplification

This Medical Affairs webinar will increase your understanding of how to use digital tools to enhance the impact of scientific communications.
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Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 5 Government Affairs

This 5th episode of the MAPS Field Medical podcast series details key issues for Medical Science Liaisons in the context of government affairs.
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Cross Functional Partners

Serving as a Trusted Advisor for Cross-Functional Partners to Achieve Synergies

After completing this Webinar, participants will be better able to recognize and avoid pre-launch pitfalls from the perspective of cross-functional partners from Commercial, Market Access, and R&D.
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Developing Publication PLS: The Patient Perspective

This MAPS podcast describes publication plain-language summaries and how patients find them useful.
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Highlighting Project ECHO: A model to improve patient care & build health system capacity

Join this session to understand how an effective digital tele-mentoring program builds local capacity in rural and underserved areas by empowering healthcare professionals to treat complex diseases that have historically only been treated by specialists.
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Field Medical Stakeholders Partnering for Today and Tomorrow — Episode 4: Market Access

This podcast from the MAPS Field Medical Focus Area Working Group identifies areas for compliant collaboration by MSLs with key internal partners.
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Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs

This MAPS webinar reviews examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions
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Developing Publication Plain Language Summaries: The Pharma Perspective

This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.
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Make Communications, Not War: Best Practices for Medical, Legal and Regulatory Review

This MAPS webinar details potential hurdles of the MLR review process​, function alignment, and our changing MLR environment and possible solutions.
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Essentials of Real World Evidence (RWE)

This Powerpoint offers a comprehensive overview of Real World Evidence (RWE) and its evolving use in the biopharmaceutical industry.
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Enforcement and Compliance​ in Current Times

This MAPS webinar details enforcement trends, key risks associated with the shift from in-person to virtual activities due to the pandemic and compliance considerations for conducting promotional and educational activities virtually.
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Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 3 Medical Affairs

The third episode of the MAPS podcast series exploring Field Medical collaborations with internal and external stakeholders.
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Data Visualization OD Featured

Do’s and Don’ts of Visual Communication and Data Visualization

In this Medical Affairs webinar, founder and CEO of Killer Visual Strategies, Amy Balliett, helps you master data visualization best practices.
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Monocl 2 Featured

The Role of Data and Analytics in Leading and Managing Field Medical Teams

This episode of the MAPS podcast series, Elevate, explores the differing approaches applied in the pharmaceutical and device industries to understand the impact and approach to acquired and internally generated data, analytics, and insights play in delivering value.
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Launch Excellence_Standards for Medical Affairs

Medical Affairs Launch Excellence Standards & Guidance and Templates

Standards & Guidance plus downloadable templates for Medical Affairs Launch Excellence
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MedStrat 4 Featured

Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 4

This MAPS podcast describes how cross-functional teams within Medical Affairs can use strategic plans to inform decision making and assess impact of efforts.
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Effective Internal Training Featured

How can effective internal training lead to better patient outcomes?

This case study-based webinar discusses how to connect the dots between internal training and improve patient outcomes, specifically focusing on Medical Affairs teams.
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MAPS Unsorted Featured Images

The Power of Mentorship

When Robin Winter-Sperry started in the pharmaceutical industry, her mentor, Evelyn was one of the few female managers.
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MedStrat 3 Featured

Medical Affairs Plans: From Strategic Planning to Measuring Impact — Episode 3

Listeners will understand how the Medical Affairs strategic planning process can drive decision making throughout the year.
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Framework MSL Insights OD Featured

Building a Framework to Manage MSL Insights

This Medical Affairs webinar teaches attendees to build a framework that enables MSL insights to inform Medical strategy at both the local and global level.
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Field Medical 2 featured

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 2 Global Product Strategy

Participants will learn the functions and activities of key internal partners and will identify potential areas for compliant collaboration with these partners.
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Scientific Engagements Featured

Reimagining Scientific Engagements During COVID-19

Amgen Japan and Asia Pacific (JAPAC) Medical Affairs team shares MSL survey results to explore innovative new ways of working to serve as a model for reimagining scientific engagement during and post-COVID-19.
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Digitally Transforming Featured

Digitally Transforming Your Medical Affairs Organization—Why and How to Do It!

This Medical Affairs webinar assembles leading biopharma industry experts to discuss preparing your organization for digital transformation.
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Open Health 1 Featured

Patient as Priority: Designing and Refining Internal Medical Affairs Training to Support Patient Outcomes

In partnership with experts from Open Health and Janssen EMEA, this episode of the MAPS podcast series Elevate details how to position patients as priority in designing and refining internal training.
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RWE 2 Featured

History of Real-World Evidence Prior to the 21st Century Cures Act

Medical Affairs thought leaders discuss the Pre-21st Century Cures Act uses of Real World Evidence (RWE) in regulatory decision-making.
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MedStrat 2 Featured

Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 2

The Series Podcast Objectives are: Podcast objectives include understanding how the medical affairs strategic planning process can drive decision making throughout the year
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Field Medical Podcast 1

Field Medical Stakeholders: Partnering for Today and Tomorrow (Episode 1 — Global Communications)

Medical Affairs thought leaders discuss the function, activities and opportunities for compliant collaboration with key internal partners.
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Town Hall Oct 15 QandA Featured

MAPS Global Town Hall Series Q&A: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

Q&A with Medical Affairs thought leaders describing changes in Digital and Field Medical during the pandemic and beyond
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SCARF Model Featured

How to succeed in cross-functional collaboration: the SCARF model for Medical Affairs

This webinar describes the NeuroLeadership Institute's SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness) and its application to the practice of Medical Affairs
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Joseph Eid Featured

Joseph Eid: From Childhood in Civil War Lebanon to Medical Affairs Leader

Nothing could stand between Joseph Eid and his dream of becoming a doctor—not even gunfire.
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RWE Regulatory Podcast Featured

The Application of Real-World Evidence in Regulatory Decision Making

Cerise James, MD, moderates this podcast in which Neil Belson, JD, discusses Real World Evidence and its impact to the biopharmaceutical industry.
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REW Regulatory Featured

Contemporary Applications of Real-World Evidence in Regulatory Decision Making: A Case Series Review

Real-World Evidence can show safety and effectiveness per FDA’s “totality of evidence approach” for evaluating regulatory submissions.
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MedStrat 1 Featured

PODCAST: Medical Affairs Plans — From Strategic Planning to Measuring Impact

This Medical Affairs Professional Society (MAPS) podcast features medical affairs thought leaders offering insights into the Medical Affairs strategic planning process
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TownHall 1200x360 pxC

MAPS Global Town Hall: Digital Innovation in Medical Affairs and the Evolution of Field Medical During the Pandemic and Beyond

This special 75-minute MAPS Global Town Hall focuses on the challenges that are arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.
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Murali Gopal Featured

Why Good Science is Good Business: A Conversation with Murali Gopal, MD

Murali Gopal, MD, discusses the power of Integrated Brand Planning to transform the Medical Affairs function within the biopharmaceutical industry
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Charlotte Op Ed Featured

MAPS Board Chair, Charlotte Kremer: Why The Strategic Rise of Medical Affairs Is Central to Pharma’s Future Success

Medical Affairs leaders need to be ready to interact with the C-Suite to make smarter decisions and focus performance measures on patient-centric outcomes.
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MONOCL Podcast 1 Featured

PODCAST: Expert Engagement — Driving the Strategic Impact of Medical Affairs

MAPS in conversation with Robert Groebel, VP Global Strategy, MONOCL, and Danie du Plessis, VP Medical Affaris, Kyowa Kirin
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Eileen Sawyer Featured

Eileen Sawyer: Big Reader, Science Nerd and Medical Affairs Leader in Gene Therapy

Sawyer is making it her life’s work to focus on the patient—the most important stakeholder in drug development.
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MedStrat Podcast 2 Featured

PODCAST: Executive Leadership Perspectives on MA Strategic Planning – Episode 2

In this second of two podcast episodes, Pete Piliero moderates a discussion on contributions Medical Affairs makes to Asset Strategic Plans and Resourcing of a Medical Affairs Plan.
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Sumegi Featured

The Future of Medical Affairs: A Conversation with Beat Sümegi, SVP Medical, Sanofi

MAPS speaks with Beat Sümegi, SVP Medical with Sanofi, about major areas of change and the need to help Medical Affairs professionals build new skills to succeed in this world of increased responsibility and opportunity.
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Disruption Opportunity Webinar Featured

Disruption to Opportunity: The Next Digital Frontier for Medical Affairs and Healthcare with the New Normal

This Webinar features Medical Affairs and leading technology thought leaders exploring emerging trends and viewpoints on the next frontier for digital in Medical Affairs and the broader healthcare environment with the “New Normal”.
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MedStrat Podcast 1 Featured

PODCAST: Executive Leadership Perspectives on Medical Affairs Strategic Planning – Episode 1

Pete Piliero, MD, moderates a discussion on contributions Medical Affairs makes to Asset Strategic Plans.
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MSL.Training.Featured

Training Needs for Medical Science Liaisons (MSLs) in Evolving Pharmaceutical and MedTech Industries

This article formalizes learnings from the MAPS Annual Conference 2020, providing best practices for MSLs in the context of the ongoing pandemic and beyond.
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22 1

Medical Affairs Improves Patient Outcomes Through External Medical Education

External medical education demands are continuously evolving, and MA needs to continue to evolve with these changes to establish effective education strategies.
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5

Company-Led Education…What is in the Name?

What is company and medical affairs led education and how it is perceived by audience? What are the different perspectives existing among regulators, Pharma and agencies? What is the potential for disease state medical education by medical affairs?
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Future Proofing OD Featured

Future-Proofing Your Medical Affairs Organization

OBJECTIVES: Identify the major trends and drivers towards digital transformation and drive Medical Affairs towards a digital future.
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EU.MedTech.ELEVATE.Featured

A Compelling Strategic Role for Medical Affairs in the Context of the new EU MedTech Regulations

This article provides an overview of the new MedTech European regulatory environment and opportunities for the Medical Affairs function to evolve and bring value to the respective organizations.
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Partnering.Patients.APAC

Partnering with Patients in Asia Pacific

This webinar from the MAPS APAC region shares best practices for effectively leveraging patient insights to inform decision making.
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2

Embracing a Customer-Centric Mindset in Medical Affairs through Digital Transformation

This MAPS webinar features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.
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Value.MA .White .Paper

Communicating the Value of Medical Affairs

This white paper explores the role and value of MA, backed up with commentary from industry leaders, as we define clear pillars of MA that communicate its true value.
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AI Foundations for Medical Affairs

Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.
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1

Global Town Hall: An Opportunity for Medical Affairs Strategic Leadership During the Pandemic and Beyond

This MAPS Global Town Hall focuses on the challenges arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.
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15

Rethinking HCP Engagement During and Post-Pandemic

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely.
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1 1

What can we learn from 2 insight surveys of MAPS membership?

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.
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18

APAC Town Hall: The New Competencies Required for MA Professionals to Excel in the New Environment

In this APAC Town Hall, senior leaders discuss: Managing Individual Performance Remotely; Virtual Leadership Mindset & Skills; Effective Team Engagement in the Virtual Space; Engagement of KOLs Virtually
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Learning.Agility

Learning Agility: An Emergent Capability for Future-Proofing Medical Affairs Strategic Planning

This article aims to position learning agility as an emergent capability that supports the future-proofing of Medical Affairs strategic planning processes and outputs. In essence, learning agility is a set of skills, competencies, and mindsets that support our capability of “knowing what to do when we don’t know what to do.”
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2 1

Beyond Patient Centricity: True Patient Partnership in the Pharmaceutical Industry

This article provides a cross-functional perspective on the current state of patient centricity in our industry as well as practical examples for Medical Affairs professionals to implement patient-focused approaches in their everyday work.
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16

Contemporary Practices for Data Generation Strategies: Design, Implementation, and Communication of New Evidence

Join this Webinar to better understand contemporary practices for data generation strategies; describe how to design data generation strategies, implementation of the strategies, and how to communicate new evidence; and describe how real-world evidence may be utilized to support product value including regulatory label change.
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Joseph.Eid .Interview

Interview: The Value of Medical Affairs

Joseph Eid, MD, SVP, Head of Global Medical Affairs at Bristol Myers Squibb, describes how Medical Affairs can ensure representation of the patient voice in product development, and the positive shift and elevated prominence Medical Affairs is achieving within companies.
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Converting Challenges Into Opportunities While Building Your Scientific Communication Platform

The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP.
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13 1

Practical Tips for Virtual Interviews and Onboarding During COVID-19

Remote hiring may seem intimidating if your company isn’t yet accustomed to such a practice, but thousands of teams make it work. Some just do it better than others. Now is the time for Medical Affairs professionals to get [remote]ivated!
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12 1

Managing Your Career – Part 3: Five Modern Medical Affairs Competencies

In part 3 of Managing Your Career in Medical Affairs, Dr. Qasim Ahmad of Novartis describes 5 core Medical Affairs competencies MA professionals can build to demonstrate to leadership the value that Medical Affairs brings, and its strategic far reaching business impact.
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11 1

Managing Your Career – Part 2: How To Maximise Your Chances of Success at Interviews

Interviews are stressful, but you can reduce your adrenaline levels through proper preparation. Medical Affairs has transformed in the last decade and there are a number of key competencies which you should attempt to demonstrate through each and every contact you have with both the recruiter and your prospective employers. This article provides a list of the most desirable competencies and behaviours.
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10 1

Managing Your Career – Part 1: A crash course on how to manage your career in Medical Affairs

Like many things in life, when managing your career timing is everything, and being in the right place at the right time is important. Knowing whether it is the right time for you to move on is not always easy. The pharma and biotech industries are an attractive place to pursue your professional dreams, and some markets are in great demand for Medical Affairs talent. Here are a few tips on how to manage your career planning and how to get ready for your next job.
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Ralph.Rewers.Interview

Interview: Field Medical’s Broad Impact on Patients and Organizations

Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.
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4

COVID-19: Best Practices & the Future of Medical Affairs – Medical Affairs as a Whole

As experts with a deep knowledge of our medicines, medical technologies, and therapeutic area science, Medical Affairs is uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.
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William.Strickland.Interview

Interview: Demystifying Artificial Intelligence

Bill Strickland, AVP, US Field Medical at Allergan, speaks on "demystifying artificial intelligence" at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.
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build career as Medical Affairs

How To Build A Successful Career As A Medical Affairs Professional

In this session, you will hear “insider tips” from three senior-level Medical Affairs leaders from leading multinational biopharma companies.
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Global.Town .Hall .COVID

COVID-19 – A MAPS Global Town Hall: Best Practices & the Future of Medical Affairs

Miss the live town hall? View the on-demand version here as senior leaders from 6 companies discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.
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2

Podcast: European Union Medical Device Regulations (EUMDR)

This podcast series discusses the basics of EUMDR, what this means more globally (FDA, CFDA) and finally – how we can view this as the golden opportunity to elevate the science of our products and communicate a compelling medical value proposition.
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Launch Readiness 2020: Ensuring Strategy And Value From Global To Local Perspectives

Launch Readiness 2020: Ensuring Strategy And Value From Global To Local Perspectives

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.
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3

Podcast: Stakeholder Expectations in the Evolving Healthcare Landscape

In this podcast series, panelists discuss the volatile, uncertain, complex and ambiguous (VUCA) environment that necessitates change in culture, leadership and strategy in life sciences companies. Collaboration with stakeholders are more important than ever and the real value lies in the connections between stakeholder groups. Clarity on who future internal and external stakeholders are is important for Medical Affairs functions.
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9 1

The Human Touch: The Real Issues Behind Burnout

Employees are no longer resources to be exploited and commanded, they are now allies in a shared mission to co-create experiences that deliver better results.
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Professional Education, Capabilities and Identity in Medical Affairs

This collaborative webinar discusses available postgraduate courses and insights from alumni into how their qualification helped advance their understanding of pharmaceutical medicine and their career.
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4

Podcast: Transitioning between Pharma and MedTech…And Vice Versa

In this podcast, senior leaders outline the core similarities and differences between Pharma and MedTech; assess the pros and cons of a potential move from Pharma into MedTech; and describe the practical changes required to anticipate and prepare for such a career move.
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5

Podcast: The Dynamic World of Field Medical: Are you a driver or passenger?

Change is the only constant in the MSL role. Panelists will prepare attendees by discussing influences on the MSL role, the rationale for emerging Field Medical roles, and key skill sets to ensure success.
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Mars.Venus .ELEVATE

Medical Devices are from Mars, Pharmaceuticals are from Venus. What can we learn from each other?

Medical devices and pharma: two sides of the same coin; significantly different but part of the same larger ecosystem. Dr. John Pracyk discusses the implications for Medical Affairs professionals.
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20 1

Driving the Next Wave of Digital Innovation in Healthcare for Medical Affairs

Fireside Chat with Mary Alice Dwyer and Shaji Kalathil: "We believe that the most competitive pharmaceutical companies in the coming decade will leverage data and digital technologies to drive differentiating services and will be in the forefront of pushing the boundaries of digital innovation in healthcare."
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Will Customer Experiences Shape The Future Of Medical Affairs?

Will Customer Experiences Shape The Future Of Medical Affairs?

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences
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Strategic Planning_Standards for Medical Affairs

Medical Affairs Strategic Planning Guide and Templates

The MAPS Medical Affairs Strategic Planning Guide and Template has been developed to provide guidance and recommendations to selected components that comprise the strategic medical affairs planning for a product – including the situational analysis, medical strategy, tactical/operational planning, and medical plan summary.
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7

Purpose-driven culture: How to make an impact in a value-driven world

Executive Vice President & CMO, UCB, Iris Loew-Friedrich discusses the importance of a purpose-driven culture to employee engagement
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15 1

RWE & The Transformational Role of Digital Health

The digital health revolution implies a clear understanding of strategy, using technology as an enabler to create better outcomes for patients and to power value creation across the healthcare ecosystem. As data specialists, Medical Affairs professionals will be at the forefront of this transformation.
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Understanding AI And ML And Potential Applications For Medical Affairs

Understanding AI and ML And Potential Applications For Medical Affairs

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.
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69

The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, and Engagement

This Webinar provides perspectives on the evolving role of Digital Opinion Leaders in medical education and shares approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.
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17 1

Medical Affairs: Future Custodians of Digital Health?

Organizations should take a strategic approach to digital health solutions and also treat them with the same level of rigor applied to traditional therapies. Within the industry, the consensus is that it is a case of when, not if, digital health solutions become the norm.
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16 1

How to Reframe Strategy and Compete on Outcomes

In “How to Reframe Strategy and Compete on Outcomes,” John Singer, Global Head of Health Industry Strategy, Innovation and Technology at Wipro, elaborates on why Medical Affairs need to drive “big design” thinking to create value in the new outcomes-based healthcare world.
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14 1

Self-Awareness: How to deepen your insight and see the blind spots that could be holding you back

Here we decode self-awareness – the best approach to self-analysis to avoid being trapped looking in the rear-view mirror – and how to find and fix your blindspots.
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Rise.Medical.ELEVATE

The Rise and Rise of Medical

In My Journey: The Rise & Rise of Medical, Dr. Ameet Nathwani discusses the need to define and measure our contribution, and why we need to join together as a community to shape the future of healthcare.
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3

Digital Health: The Road Ahead for Medical Affairs

In “Digital Health: The Road Ahead for Medical Affairs,” CMO and Head of Medical Affairs & Pharmacovigilance at Bayer, Mike Devoy discusses Medical Affairs’ unique understanding of how value can be created and delivered, and the key role it plays in developing the evidence and solutions around that value in collaboration with internal and external partners.
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27

Clinical Statistics for Non-Statisticians (Part 2 of 2)

Part 2 of this series will discuss statistical analysis in clinical trials including null/alternative hypotheses; statistical assumptions (type I error, significance level, type II error, statistical power); hypothesis testing; Statistics used in RCTs, including type of outcome measures, analysis of time-to-event variables (plotting and interpretation of Kaplan-Meier curves).
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25

A Global Perspective on Conducting Early Access Programs

Early Access includes a variety of programs by which pharmaceutical companies make investigational therapies available to patients with life-threatening diseases. These patients have either exhausted available treatments or have no approved options. This presentation will review the processes and procedures to consider in the implementation of an Early Access Program and explore the opportunities and challenges posed therein.
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28

Patient Engagement in Drug Development: An Opportunity for Medical Affairs

Understand the numerous ways in which partnership with patients can impact the development and commercialization of medicines; the current “patient centric” landscape in pharmaceutical drug development; recent findings related to the value of patient-centric trial design, and innovative approaches to engaging with patients across the study continuum.
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32

Field Based Medical LCM in the Device and Pharma World

MSLs are becoming more important and playing key roles across the lifecycle in partnership with many others who play important roles. We will describe the landscape, drivers, and opportunities for engaging with customers across the lifecycle and how we socialize learnings across the organization.
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33

Dust Off Your Scientific Communication Platforms: Updating, Implementing, and Operationalizing Them for Success

Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP
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26

Clinical Statistics for Non-Statisticians (Part 1 of 2)

Part 1 of this series will: define terminologies in statistics; explain different types of data (quantitative vs. qualitative); describe different ways in presenting summary data (such as proportions, means, medians, range and standard deviation); explain 95% confidence intervals; discuss bivariate analyses and appropriate statistical testing for quantitative and qualitative variables
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65

Value Assessment for Health Technologies – A Primer on Cost-Effectiveness Analysis and Health Technology Assessment

Health technology and value assessment can be conducted using a variety of methods. Dr. Malone will provide an overview of those methods and an introduction on how to interpret the results from cost-effectiveness studies. This webinar will also discuss issues with defining value for health technologies, especially pharmaceuticals.
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60

Medical Affairs Excellence and Ethics & Compliance in the Evolving Healthcare Landscape – Collaborating and Leading by Example

This Webinar explores: the role of Medical Affairs in guiding ethical decisions internally and externally; the impact of Medical Affairs beyond its remit; the importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans.
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42

Compliance Considerations in Medical/Commercial Collaborations

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.
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43

Digital Opinion Leaders: A Challenging Role in a Changing Environment

Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level
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45

Real World Data: Unlocking Valuable Insights Throughout the Lifecycle

Real world data (RWD), when captured and analyzed, produces the Real-World Evidence (RWE) that underpins the economic case for innovative medicines. This Webinar aims to provide practical insight into the challenges surrounding RWD and RWE generation with interactive conversation on how individual companies are approaching these challenges.
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47

Navigating Career Transitions: How to Maximize Your Impact – Without the Burnout

Explore the pitfalls of career transitions, and how to overcome them; look at the key foundations required to make a successful career transition; hear real-life stories, and learn actionable tips, from others who have navigated complex career transitions; explore why health & wellbeing should be a priority on your transition agenda
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8

Now More Than Ever, HEOR Plays a Central Role in Forging the Modern Healthcare Agenda

Examine the current state & future of HEOR data in healthcare decision-making; discuss strategies to build strong relationships with payers, the medical community, and patient advocacy groups; determine the impact and value of evidence-based pricing and payment
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59

Best Practices for Managing the Life Cycle of an Investigator-Initiated Research (IIR)

This Webinar will discuss the process of investigator initiated research program followed across industry. The process is initiated externally by submission of IIR application via company website followed by internal company review and decision making process. This results in the execution of IIR study contract between the company and the Institution after which the study is initiated by the Investigator.
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58

Value Based Contracting & Innovative Payor Engagement for Medical Affairs Professionals, Where is the Market Moving?

This Webinar discusses current trends and anticipated innovations, including the use of outcomes-based agreements; why traditional contracting may not be enough to address the needs of both payers and pharma manufacturers; and insights on the key payer engagement issues you should be considering today to optimize the market success of your products.
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52

Patient Centric Real World Data & Evidence Generation

Analysis of RWD leads to clinical evidence known as real world evidence (RWE) regarding the usage and risks and benefits of a therapy. Under the right conditions, RWD and the RWE that follows may be used to support regulatory decisions and contribute to the knowledge of a drug or therapy. RWE may help to support improved decision-making about health and health care.
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Agility Medical Affairs Strategy

Building Agility into Medical Affairs Strategy: Global-Regional-Local Dynamics

Recognize why networking and alignment is key to a successful Medical Affairs strategic plan; discuss the steps involved in strategic planning process and associated tools and templates; describe Global-Regional-Local alignment and implementation… where do you start? Select which functions you include when building your global Medical Affairs strategy.
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