This paper discusses the sources and uses of non-registrational evidence and describes why Medical Affairs is positioned to lead and own the nRE Strategic Plan.
With the evolution of technology and increasing digital literacy – further accelerated by the Covid-19 pandemic – the way HCPs consume content has evolved. During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
• Understand why it is crucial to think beyond the content itself and consider HCP preferences for content consumption
• Learn how to gather HCP insights and preferences that can inform the delivery strategy for your content
• Review examples of HCP content consumption insights that shaped content delivery
Near the end of Jill Donahue’s family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.
This MAPS podcast details potential areas for compliant collaboration by MSLs with key external partners.
MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
This article explores the neuroscience of success and how a different, more thought-out approach to our behavior in the workplace can lead to higher chances of career success in the long run.
Episodes 1-18 of the MAPS Field Medical Focus Area Working Group podcast series, “Field Medical Stakeholders: Partnering for Today and Tomorrow”
MAPS speaks with leaders from Lundbeck, Biogen, BMS and Medline about new best practices for the product launch planning process.