From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution.
Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
The Medical, Legal, and Regulatory (MLR) review process is critical for ensuring compliance and accuracy in pharmaceutical and healthcare communications—but it’s often time-consuming and resource-intensive.
Meaningful DOL Partnerships to Counter Global Misinformation
Health misinformation is a critical threat to global public health. This podcast draws on early insights from an ongoing pilot in Sub-Saharan Africa to identify trusted DOLs we can partner with to design effective health education and advocacy programs.
Medical Affairs’ Data Dilemma and the Path to Influence
In this webinar, join 3 MA experts as they explore how Medical Affairs can transition from a supportive function to a strategic pillar within an organization.
Digital Opinion Leaders and HCP Influence Mapping
This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications
In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.
The Future of Field Medical Affairs Productivity
This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
Medical Congresses: Optimizing Your Most Strategic Investment
In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.
Modernizing Scientific Storytelling for Deeper Field Medical Engagement
In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.