From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution.
Lawsuits, Black Boxes & Hallucinations: Navigating the Complexity of Copyright & AI
Learn to choose, design and deploy copyright-compliant AI-powered solutions for Medical Affairs Publications.
Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
The Medical, Legal, and Regulatory (MLR) review process is critical for ensuring compliance and accuracy in pharmaceutical and healthcare communications—but it’s often time-consuming and resource-intensive.
Through the Noise: How Medical Affairs Can Cut Content Waste and Improve Impact
Medical Affairs teams produce more content than HCPs can consume. This article by Costello Medical explores how to cut content waste through insight-led planning, modular design, smart omnichannel personalisation, and impact-focused measurement — translating efficiency into better scientific exchange and patient outcomes.”
Meaningful DOL Partnerships to Counter Global Misinformation
Health misinformation is a critical threat to global public health. This podcast draws on early insights from an ongoing pilot in Sub-Saharan Africa to identify trusted DOLs we can partner with to design effective health education and advocacy programs.
Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact
In this session, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency, maintaining quality, and driving meaningful global impact.
Agentic AI: The Colleague You Didn’t Know You Needed
While the concept of AI agents has existed for decades, 2025 marked a turning point when they became truly practical in workplace environments.
From Content to Conversation: An External AI Use Case in Medical Affairs
Identify key considerations for scaling external-facing AI solutions in Medical Affairs, including compliance, governance, and long-term sustainability.
Building a Global Medical Information Network
In today’s podcast episode, experts from our Medical Information FAWG explore what it really means to build a truly global medical information function to reach customers across the regions.
Top 10 Most Interesting Publications of 2025
Altmetric’s top 10 most interesting publications of 2025