Real Content Integrity & Artificial Intelligence: The Evolving Role of Medical Review in Digital Transformation
Medical Affairs is rethinking medical review amid AI and digital transformation, balancing speed, rigor, and compliance.
A Vision for Medical Communications 2035
This article summarizes an engaging Roundtable discussion, emphasizing the transformative influence of metrics, data, and technology, particularly Artificial Intelligence (AI), on the strategic role of Medical Affairs.
Addressing Misinformation and Disinformation in Healthcare: Best Practices and Strategies
Using the SWIFT Framework to evaluate online content and guard against mis/disinformation in Medical Affairs.
Advancing Omnichannel In Medical Affairs: Implementation Strategies You Can Use Today
This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution.
The AI Medical Affairs Hasn’t Imagined Yet: Workflows, Not Chatbots
This article by CCC summarizes their MAPS 2026 Roundtable on literature monitoring in Medical Affairs. It includes aspects on the most pressing workflow challenges, evolving perspective in AI, and copyright considerations.
From Overload to Insight: Rethinking literature monitoring in Medical Affairs
This article by CCC summarizes their MAPS 2026 Roundtable on literature monitoring in Medical Affairs. It includes aspects on the most pressing workflow challenges, evolving perspective in AI, and copyright considerations.
From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution.
Lawsuits, Black Boxes & Hallucinations: Navigating the Complexity of Copyright & AI
Learn to choose, design and deploy copyright-compliant AI-powered solutions for Medical Affairs Publications.
Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
The Medical, Legal, and Regulatory (MLR) review process is critical for ensuring compliance and accuracy in pharmaceutical and healthcare communications—but it’s often time-consuming and resource-intensive.
Through the Noise: How Medical Affairs Can Cut Content Waste and Improve Impact
Medical Affairs teams produce more content than HCPs can consume. This article by Costello Medical explores how to cut content waste through insight-led planning, modular design, smart omnichannel personalisation, and impact-focused measurement — translating efficiency into better scientific exchange and patient outcomes.”