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Medical Affairs Launch Excellence

Standards & Guidance: Launch Excellence

June 26, 2025/in Competency, Strategy, ACCESS, MAPS Members Only, Standards & Guidance, SEARCH BY TYPE, Launch Excellence, Content Hub/by Medical Affairs
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https://medicalaffairs.org/wp-content/uploads/2023/04/Medical-Affairs-Launch-Excellence-1.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2025-06-26 11:00:002025-07-01 17:28:43Standards & Guidance: Launch Excellence
Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams

Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams

June 25, 2025/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TYPE, Medical Information, Operational Excellence, Webinars, Customer Engagement & Scientific Comms, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this On-Demand webinar, we explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.”

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https://medicalaffairs.org/wp-content/uploads/2025/03/CCC-june-24-no-panelist.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-06-25 16:29:472025-07-01 15:58:53Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams
eCademy Course Webinar Banner MedStrat and LE 061825

Leveraging New MAPS Standards & Guidance to Drive Strategic Medical Planning and Demonstrate Value

June 18, 2025/in ACCESS, MAPS Members Only, Competency, Strategy, Medical Strategic Plan, SEARCH BY TYPE, Launch Excellence, Webinars, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

In this On-Demand webinar, we explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.”

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https://medicalaffairs.org/wp-content/uploads/2025/06/eCademy-Course-Webinar-Banner-MedStrat-and-LE-061825.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-06-18 15:11:342025-06-25 17:04:34Leveraging New MAPS Standards & Guidance to Drive Strategic Medical Planning and Demonstrate Value
Succeed and Share

Succeed and Share: the Medical Affairs Launch Imperative

June 18, 2025/in Competency, ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/Prescient-article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-18 11:02:062025-06-25 10:38:38Succeed and Share: the Medical Affairs Launch Imperative
Aaviradigital white paper

Social Media Listening for Advanced Pharma Intelligence

May 30, 2025/in ACCESS, Open Access, SEARCH BY TOPIC, Position Papers, Business Knowledge, SEARCH BY TYPE, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Content Hub/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/05/AaviraDigital_LUKE_5_22_25-1.png 669 1760 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-30 14:39:132025-06-06 09:06:06Social Media Listening for Advanced Pharma Intelligence

Advancing HCP Education Through Innovative Medical Education Strategies

May 29, 2025/in Healthcare Systems & Trends, ACCESS, Open Access, SEARCH BY TOPIC, Position Papers, Business Knowledge, SEARCH BY TYPE, Content Hub/by Luke Traeger
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https://medicalaffairs.org/wp-content/uploads/2022/05/Wiley_LUKE_5_22_25.png 669 1760 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-05-29 10:43:002025-06-06 09:07:19Advancing HCP Education Through Innovative Medical Education Strategies
Leveraging AI

Omnichannel Insights – Driving Engagement Strategy

May 6, 2025/in Competency, ACCESS, Insights, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Insights Process, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Leveraging-AI-1.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-06 16:17:012025-05-07 13:32:33Omnichannel Insights – Driving Engagement Strategy

Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

April 30, 2025/in Strategy, ACCESS, SEARCH BY TOPIC, Open Access, White Papers, SEARCH BY TYPE, Value & Impact, Content Hub/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/04/whitepaper_Veeva-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 17:31:232025-06-17 16:04:02Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-05-30 13:38:36Digital Opinion Leaders and HCP Influence Mapping

Redefining Medical Affairs Strategy with Data

March 20, 2025/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

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https://medicalaffairs.org/wp-content/uploads/2025/03/H1-article-March-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-03-20 11:08:512025-04-24 17:44:59Redefining Medical Affairs Strategy with Data
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