AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing and considerations for medical education.
Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.
Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.
In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.
What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.
Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!