The Changing Landscape of Journal Performance Measurement
Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.
Tim Mikelhashvili, CEO of Amedea Pharma, discusses innovation in Medical Affairs leadership. And previews his 2024 Medical Affairs Innovation Olympics!
Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.
By the end of this webinar, attendees should...
1. Be able to articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.
2. Be confident to follow clear methodologies to incorporate the patient voice within publications and the role of Medical Affairs in disease awareness campaigns.
3. Be able to implement best practice approaches including novel ways to disseminate information.
In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.
Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
Omnichannel communication holds the promise of reshaping interactions between the pharmaceutical industry and healthcare professionals (HCPs), revolutionizing engagement through personalized and seamless connections. Medical Affairs teams are in a unique position to engage with and provide HCPs with the information and education they seek, including in-depth clinical data, additional analyses and treatment updates. While Medical Affairs teams have the capacity to harness this transformative power, the pharmaceutical industry has been slow to fully embrace this revolution. Crafting effective omnichannel strategies remains a formidable challenge, laden with barriers.
Our webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.
Key areas of focus will include:
· Unpacking Omnichannel Strategies: Understanding the added value for customers and organizations, and the need to diverge from conventional single or multichannel approaches
· Overcoming Barriers: Identifying and surmounting the obstacles hindering Medical Affairs teams' success with omnichannel, and exploring actionable solutions
· Forging the Path to Omnichannel Success: Strategic drivers and actions, and how to institute them effectively across organizational landscapes.
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.