On-Demand Webinars & Town Halls Archives - Medical Affairs Professional Society

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, On-Demand Webinars & Town Halls, Value & Impact, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Objectives:

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences. By embracing the innovative techniques from journalism, Medical Affairs professionals can build stronger communications with their audience, allowing for audiences to determine what they choose to view, in what order, and to the level of complexity they prefer. The presentation aims to be a facilitator for innovation, inspiring Medical Affairs professionals to adopt and adapt journalistic interactivity and visualization to their communication strategies.

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Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

August 7, 2024/in ACCESS, MAPS Members Only, Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

Objectives:

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches. Learn from industry experts about the strategic goals of Medical Affairs and its unique impact generation in a cross-functional environment. Discover essential metrics for assessing performance and best practices for implementation. Explore cutting-edge data generation methods and technological advancements to enhance data quality and impact measurement.

Key topics to be addressed include:

What is the strategic goal of Medical Affairs and how does it generate impact?
What are the key metrics to measure Medical Affairs’ performance and impact?
How can innovative data approaches enhance measuring Medical Affairs’ impact?

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Thinking Patient When Thinking Data Dissemination

July 17, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by MGluckle@MedicalAffairs.org

Thinking Patient When Thinking Data Dissemination

Objectives:

By the end of this webinar, attendees should...

1. Be able to articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.

2. Be confident to follow clear methodologies to incorporate the patient voice within publications and the role of Medical Affairs in disease awareness campaigns.

3. Be able to implement best practice approaches including novel ways to disseminate information.

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Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in Competency, Strategy, ACCESS, MAPS Members Only, Medical Education of External Stakeholders, SEARCH BY TOPIC, Medical Strategic Plan, SEARCH BY TYPE, Launch Excellence, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Objectives:

Omnichannel communication holds the promise of reshaping interactions between the pharmaceutical industry and healthcare professionals (HCPs), revolutionizing engagement through personalized and seamless connections. Medical Affairs teams are in a unique position to engage with and provide HCPs with the information and education they seek, including in-depth clinical data, additional analyses and treatment updates. While Medical Affairs teams have the capacity to harness this transformative power, the pharmaceutical industry has been slow to fully embrace this revolution. Crafting effective omnichannel strategies remains a formidable challenge, laden with barriers.

Our webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

Key areas of focus will include:

· Unpacking Omnichannel Strategies: Understanding the added value for customers and organizations, and the need to diverge from conventional single or multichannel approaches

· Overcoming Barriers: Identifying and surmounting the obstacles hindering Medical Affairs teams' success with omnichannel, and exploring actionable solutions

· Forging the Path to Omnichannel Success: Strategic drivers and actions, and how to institute them effectively across organizational landscapes.

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The Future of Field Medical Affairs Productivity

June 17, 2024/in Competency, Strategy, ACCESS, MAPS Members Only, Insights, SEARCH BY TOPIC, Medical Strategic Plan, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

The Future of Field Medical Affairs Productivity

Objectives:

The Medical Affairs landscape is rapidly evolving, demanding field medical teams to engage with a wide range of stakeholders. MSLs are expected to handle over 350 interactions annually and manage numerous stakeholders, a number which continues to rise. However, simply increasing interaction numbers without addressing associated challenges like reaching out to the right stakeholders or gaining access to them is ineffective. It's crucial for organizations to acknowledge and tackle these obstacles effectively. By doing so, they can redefine engagement strategies, ensuring meaningful interactions tailored to stakeholders' needs. This approach will allow organizations to move beyond mere volume-based metrics, focusing instead on the genuine productivity and impact of their field medical teams. Over the course of time, this will also lead to better relationships being developed with key scientific stakeholders.

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

May 31, 2024/in Competency, Strategy, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

Objectives:

Join us for an exciting webinar, co-organized by KSPM and MAPS, that will highlight the critical role of Medical Affairs in the healthcare industry. Industry experts from Korea and global will discuss the strategic value and tangible impact Medical Affairs professionals make in advancing patient care and driving pharmaceutical innovation.

Don’t miss this opportunity to gain insights and join the conversation on the evolving landscape of Medical Affairs!

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Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

April 12, 2024/in Competency, ACCESS, MAPS Members Only, Scientific & Technical Knowledge, Target Product Profile Creation & Usage, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

Objectives:

Early involvement of Medical Affairs can be valuable to R&D by providing medical insights from HCPs to influence the TPP, go/no go decision, and optimize the clinical development program. Some biopharma organizations are hiring pipeline MSLs reporting to a Medical Affairs lead within the R&D organization to support clinical trial enrollment efforts and bring the voice of the customer to asset decisions. Defining disease areas of interest is also crucial, involving understanding diseases for which an emerging technology may have an application and determining the existing unmet medical need. Additionally, clarifying the patient journey informs the TPP, clinical feasibility of planned trials, and selection of clinical trial endpoints.

During the webinar, we will discuss considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights. We will also have a dialogue around how early involvement of Medical Affairs can influence which indications should be pursued for a label versus investigator-initiated research.

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Medical Operations: Making the Strategy Work

April 3, 2024/in Competency, Strategy, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Operational Excellence, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Medical Operations: Making the Strategy Work

Objectives:

The online webinar titled "Medical Operations: Making the Strategy Work" will delve into the critical aspects of how medical operations are instrumental in realizing overall medical strategy. The webinar will highlight the role of medical operations as an innovation hub, showcasing its significance in driving advancements within Medical Affairs. Additionally, the session will emphasize the importance of collaborative partnerships across the entire company, illustrating how such collaborations enable the achievement of better patient outcomes. Attendees can expect valuable insights into the strategic functions of medical operations and how they contribute to the overall success of Medical Affairs.

Understand the Medical Operations function and its Integration in Medical Strategy: Learn how medical operations play a pivotal role in realizing and implementing the broader medical strategy. Gain insights into the specific functions and contributions of medical operations to ensure a comprehensive understanding of their strategic importance.
Explore Medical Operations as an Innovation Hub: Delve into the role of medical operations as an innovation hub within Medical Affairs. Discover how it fosters a culture of innovation, drives technological advancements, and contributes to the continuous improvement of medical practices, ensuring attendees grasp the transformative potential within Medical Affairs.
Appreciate the Value of Cross-Functional Collaboration: Recognize the significance of collaborative partnerships across different facets of the company to enhance outcomes. Understand how effective communication and cooperation between various stakeholders within the organization contribute to achieving better results.

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Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

Objectives:

As the dust starts to settle around the hype with Generative AI, we believe that the opportunity is right before us to get truly “human-like” understanding at scale. Gen AI allows a unique ability to convert unstructured data into structured information, glean insights and then create a variety of medical content in a myriad of formats.

The webinar will showcase results from use of Generative AI in medical information, content generation and insights. It will also focus on stance taken by industry bodies Journals, Societies, ISMPP [International Society of Publications Professionals] and Regulators in releasing guidance to their members.

It will conclude by taking a crystal ball to look at how the future is unfolding with an ecosystem of models and technologies.

By the end of this webinar, attendees should have a better understanding of use-cases of Generative AI in Medical Affairs and will see results to help inform thinking and build a future roadmap.

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Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024/in Competency, Drug Development Fundamentals, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Patient Centricity, On-Demand Webinars & Town Halls, Content Hub, Foundational (Intro Level), SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by MGluckle@MedicalAffairs.org

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Objectives:

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

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