Position Papers Archives - Medical Affairs Professional Society

Social Media Listening for Advanced Pharma Intelligence

May 30, 2025/in ACCESS, Open Access, SEARCH BY TOPIC, Position Papers, SEARCH BY TYPE, Business Knowledge, Evidence Generation, Innovative Evidence Generation, Business Intelligence & Analytics, Partner Circle Publications/by Jalene Kaiser

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Medical Governance and Compliance in the Pharmaceutical and MedTech Industries

January 23, 2025/in Governance, Compliance & Risk Management Fundamentals, Competency, Position Papers, SEARCH BY TYPE, Medical Governance & Compliance, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Three “Generations” of Insights Implementation

September 10, 2024/in Competency, Strategy, Insights, Position Papers, White Papers, SEARCH BY TYPE/by [email protected]

Rising Star: Medical Information’s Strategic Transformation

July 17, 2024/in Competency, Position Papers, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

The Future of External Education 2030

June 6, 2024/in Competency, Position Papers, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

September 27, 2023/in Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.

Optimize your Field Medical Team for the OmniChannel World

August 30, 2023/in Competency, Position Papers, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

August 24, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

June 20, 2023/in Competency, Position Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.

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