How Machine Learning Can Be Used to Understand Audiences
In this podcast, we explore machine learning as a way to get information about an audience.
In this podcast, we explore machine learning as a way to get information about an audience.
Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.
In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.
As the dust starts to settle around the hype with Generative AI, we believe that the opportunity is right before us to get truly “human-like” understanding at scale. Gen AI allows a unique ability to convert unstructured data into structured information, glean insights and then create a variety of medical content in a myriad of formats.
The webinar will showcase results from use of Generative AI in medical information, content generation and insights. It will also focus on stance taken by industry bodies Journals, Societies, ISMPP [International Society of Publications Professionals] and Regulators in releasing guidance to their members.
It will conclude by taking a crystal ball to look at how the future is unfolding with an ecosystem of models and technologies.
By the end of this webinar, attendees should have a better understanding of use-cases of Generative AI in Medical Affairs and will see results to help inform thinking and build a future roadmap.
In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.
10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.
In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O’Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.
This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.
In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.
MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.
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