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AI Maturity in Literature Workflows: Insights from a Medical Affairs Roundtable

July 17, 2025/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/digital_science_article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-07-17 10:56:012025-07-17 13:36:43AI Maturity in Literature Workflows: Insights from a Medical Affairs Roundtable

AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

July 3, 2025/in Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/openhealth-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-07-03 14:38:182025-07-15 13:57:43AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

Mastering Cross-Functional Collaboration for Launch Success

June 3, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-Demand webinar, we will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.

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https://medicalaffairs.org/wp-content/uploads/2025/06/May21-webinar-1.png 522 1373 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-03 14:13:552025-07-03 14:51:50Mastering Cross-Functional Collaboration for Launch Success

Effectively Introducing New Medical Affairs Capability in the Age of Transformation

March 17, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.

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https://medicalaffairs.org/wp-content/uploads/2025/03/March-11-pcm.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-17 10:54:212025-06-25 09:08:54Effectively Introducing New Medical Affairs Capability in the Age of Transformation

Generative AI Application in MLR: Outcomes and Learnings

March 3, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-Demand webinar, you will discover how to view a demo on the use of GenAI in data fact validation, learn key lessons in implementing GenAI-based medical and regulatory checks, explore how to address potential gaps and identify opportunities to scale.

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https://medicalaffairs.org/wp-content/uploads/2025/03/feb28-indegene.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-03 10:25:232025-06-25 10:54:45Generative AI Application in MLR: Outcomes and Learnings

Leveraging AI for Insights Management and Analysis in Medical Affairs

February 14, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.

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https://medicalaffairs.org/wp-content/uploads/2025/02/jan31-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-14 17:12:192025-06-25 13:42:43Leveraging AI for Insights Management and Analysis in Medical Affairs

PXM & the Evolution of Digital Patient Engagement

February 4, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

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https://medicalaffairs.org/wp-content/uploads/2025/02/January29-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-04 11:31:572025-07-03 14:55:03PXM & the Evolution of Digital Patient Engagement

Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

January 21, 2025/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars, Digital Trends & Opportunities/by Jalene Kaiser

In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.

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https://medicalaffairs.org/wp-content/uploads/2025/01/jan17-pcm.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-21 17:16:152025-06-25 14:21:28Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

How pre-launch scientific activities are associated with launch success

November 20, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by [email protected]

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Podcasts-veeva-prelaunch.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 11:03:112025-07-09 13:00:48How pre-launch scientific activities are associated with launch success

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Competency, SEARCH BY TYPE, Benchmark Reports, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Benchmark-oct4.png 1003 2641 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-10-08 03:24:002025-06-10 11:11:312024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs
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