TUESDAY, November 8th
*Includes a 15 Minute Q&A
9:00-10:00: Breakfast & Networking Hour
10:00 – 10:05: Day 2 Introduction
10:05 – 10:45: Leveraging Strategic Storytelling to Optimize Data Dissemination*
- Discuss essentials of strategic storytelling and omnichannel dissemination
- Guidance on how to assess external audience channel preferences
- Discuss which types of information are most valuable and inform their decision making
- Discuss the role of social media and compliance guardrails
10:45 – 11:15: The Evolving Role of Field Medical in Launch Excellence*
- The Evolving Role of Field Medical in Launch Excellence
11:15 – 11:30: Refreshment Break
11:30 – 12:00: Patient centricity: Shifting from Buzzword to Actionable Plan*
- Industry expert will discuss how patient centricity has evolved and the role of Medical Affairs in presenting the patient voice
- Patient expert will highlight practical ways to collaborate and co-create with patients
12:00 – 13:00: WORKSHOP #3: Evolving Data Communication
13:00-14:00: LUNCH
13:45: The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning*
14:35 – 15:45: WORKSHOP #4: Principles of Evidence Generation Planning
15:45 – 15:50: Meeting Summary & Close
15:50: Adjourn