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© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
At the end of the webinar participants will have a better understanding of:
• What is company and medical affairs lead education and how it is perceived by audience
• What are the different perspectives existing among regulators, Pharma and agencies
• The potential for disease state medical education by medical affairs
This webinar from the MAPS APAC region shares best practices for effectively leveraging patient insights to inform decision making.
This open-access webinar available to MAPS members and non-members features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.
• Understand why medical affairs is strategically positioned to drive positive customer experience
• Explain the core criteria for delivering good customer experience and interactions in medical affairs
• Describe the critical imperatives for success
• Identify the key challenges when embedding a customer-centric mindset
As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. In order to overcome this challenge and continue to engage their HCPs, Field Medical teams are required to do so virtually via online video platforms. Although practical, this method of communication requires a different set of skills compared with face-to-face interactions, and comes with its own challenges. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely
(a) targeting a predefined set of focus questions
(b) presenting alternate views on a particular issue that is of concern to the Medical Affairs community and attempting to resolve the issue
(c) identifying priorities for new areas of industry standards and guidance
(d) initiating the appropriate collaborations and building community around a theme of interest.
Topics Discussed in the Town Hall Include:
-Managing Individual Performance Remotely
-Virtual Leadership Mindset & Skills
-Effective Team Engagement in the Virtual Space
-Engagement of KOLs Virtually
SPEAKERS:
Cezary Statuch
VP, Medical, Intercontinental Region
Biogen
Greta James-Chatgilaou
Field Medical Strategy and Execution Director
Biogen
Alan McDougall
VP, Head of Medical Affairs, International Markets and Greater China
Astellas
Qasim Ahmad
Corporate Officer/VP, Head of Japan Medical Affairs, OBU
Novartis
WATCH IT HERE:
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The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP to learn about the following:
In this session, you will hear “insider tips” from three senior-level Medical Affairs leaders from leading multinational biopharma companies. The discussion will be broken into three practical sections:
1. How to advance your career in Medical Affairs;
2. What employers look for when hiring;
3. Competencies required for a modern Medical Affairs organization.
At the conclusion of this session, participants should:
Overview:
The COVID-19 pandemic is affecting Medical Affairs professionals around the world, and each team is responding in different ways. During this live Global Town Hall, we will discuss how Medical Affairs can continue to function during the COVID-19 pandemic, as well as share industry best practices and consider how Medical Affairs could change post-COVID-19. By strengthening our understanding within the pharmaceutical industry of how Medical Affairs can support HCPs and patients in these times, this Town Hall will help to achieve industry-wide alignment on the issue and might even save lives.
Objectives:
The objective of the Town Hall is to discuss and communicate best practices that can be applied to Medical Affairs departments across companies, with a specific focus on the ongoing global COVID-19 pandemic.
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Members may also download a PDF copy of the slides in the Community portal. Not a member and wish to access the slides? Membership is only $250 USD per year ($425 for a 2-year subscription) and includes access to all new live Webinars, all on-demand Webinars (over 50 Webinars and growing each month), discussion forums to share best practices and questions with over 4,000 Medical Affairs professionals from across the globe, copies of past meeting presentations, white papers, standards & guidance tools and templates, and much, much more. Click here for membership details or to sign up: https://medicalaffairs.org/membership/
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.