Value & Impact Archives - Medical Affairs Professional Society

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Value & Impact, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Objectives:

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences. By embracing the innovative techniques from journalism, Medical Affairs professionals can build stronger communications with their audience, allowing for audiences to determine what they choose to view, in what order, and to the level of complexity they prefer. The presentation aims to be a facilitator for innovation, inspiring Medical Affairs professionals to adopt and adapt journalistic interactivity and visualization to their communication strategies.

Access Options

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

August 7, 2024/in Competency, Strategy, ACCESS, MAPS Members Only, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

Objectives:

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches. Learn from industry experts about the strategic goals of Medical Affairs and its unique impact generation in a cross-functional environment. Discover essential metrics for assessing performance and best practices for implementation. Explore cutting-edge data generation methods and technological advancements to enhance data quality and impact measurement.

Key topics to be addressed include:

What is the strategic goal of Medical Affairs and how does it generate impact?
What are the key metrics to measure Medical Affairs’ performance and impact?
How can innovative data approaches enhance measuring Medical Affairs’ impact?

Access Options

The Changing Landscape of Journal Performance Measurement

July 26, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Marketing & Sales Fundamentals, Value & Impact, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Partner Circle Publications, Interviews & Opinions, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

Elevate_Article_Objective_Measurement_FAWG_Website_Image_845x321px_6_27_24 (1)

Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

June 27, 2024/in Competency, Strategy, ACCESS, SEARCH BY TOPIC, Elevate Magazine, Open Access, Value & Impact, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Travis Hege

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

Why NOW is the Time to Measure Medical Impact

June 4, 2024/in Competency, Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Value & Impact, Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact…what’s holding us back?

KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

May 31, 2024/in Competency, Strategy, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

Objectives:

Join us for an exciting webinar, co-organized by KSPM and MAPS, that will highlight the critical role of Medical Affairs in the healthcare industry. Industry experts from Korea and global will discuss the strategic value and tangible impact Medical Affairs professionals make in advancing patient care and driving pharmaceutical innovation.

Don’t miss this opportunity to gain insights and join the conversation on the evolving landscape of Medical Affairs!

Access Options

Discovering AI and the future of Medical Affairs: Summary of Day 1 of the MAPS 2024 EMEA Annual Meeting

May 23, 2024/in Competency, Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Innovate Articles, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Value & Impact, Field Medical, Content Hub/by Travis Hege

Remind yourself of key themes from the MAPS Madrid meeting with this Day 1 report authored meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

Implementation Science: A Catalyst for Advancing Healthcare

March 8, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Innovate Articles, SEARCH BY TYPE, SEARCH BY TYPE, Value & Impact, Evidence Generation, Field Medical, Content Hub/by Travis Hege

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.

Objectives:

Access Options

Objectives:

Access Options

Objectives:

Access Options

Connect with Us

Follow Us