Connect with Us
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
Medical Affairs professionals must engage with multiple stakeholders in healthcare delivery, including clinicians, patients, payers and policy makers. Each of these audiences is focused on different value drivers and requires specialized communications and messaging to make informed decisions. Traditional scientific communications platform (SCP) usage is usually limited to the Medical team. Internal functions focused on other audiences (e.g. payers, patients, policy makers) often create their own message frameworks, duplicating efforts and potentially leading to misalignment. Increasingly, audiences expect to be informed of the bigger picture and to contribute to the wider value story through direct interactions with other stakeholder groups. HealthScience brings together clinical, economic, social, behavioral and policy perspectives to demonstrate therapeutic value in healthcare systems. The HealthScience approach can be used to expand the concepts and content of the SCP to provide an integrated engagement plan and proposals for evidence generation. At the conclusion of this session, participants should:
Medical Affairs (MA) teams demonstrate leadership and value through the annual strategic planning process. The medical plan serves as a roadmap clearly communicating the core medical strategy and supporting tactics, aligning all multifunctional MA competencies and geographies on common objectives. These objectives support the product and organization, and depend on a focused, cohesive, and aligned medical strategy. The strategy is the foundation for the year ahead and will serve as guidance for overcoming challenges, taking advantages of opportunities, and filling any scientific or clinical gaps. This webinar is an introduction to strategic planning principles that can be employed to develop a successful medical plan.
After completing in this webinar, participants will be able to:
• Understand the value of having a thoughtful Medical plan
• Identify critical success factors and potential pitfalls in developing a strategic Medical plan
• Work with the MAPS Standards and Guidance Medical Affairs Strategic Plan template and guide
Understand the latest technologies—Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), and Natural Language Understanding (NLU). Understand the potential of these technologies to increase efficiencies, enhance effectiveness and potentially reduce compliance risk.
At the conclusion of this session, participants should:
• Better understand contemporary digital trends of Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), and Natural Language Understanding (NLU)
Successful execution of any initiative requires a thorough plan that accounts for both the “knowns” and “unknowns”. Wouldn’t it be great to be able to proactively account for the unknowns and plan accordingly? Evolving how Medical Affairs informs their Strategic Planning Process requires a transformation from the traditional and puts Medical Affairs in the driver’s seat with an on-demand navigation. By joining this webinar, you will gain background on best practices and real-world examples of how this type of a transformative approach provides cross functional value and global alignment.
Innovate the way in which you plan and make decisions by taking an evidence-based approach to strategic planning and the strategic planning process. By leveraging data, we can gain actionable insight that will drive strategy and propel Medical Affairs efforts across data generation, dissemination and stakeholder engagement throughout a products life cycle.
After participating in this Webinar, participants will be better able to:
• Understand how you can utilize an informed approach to decision making to drive the strategic planning process
• Gain insight into the value data can bring to Medical Affairs during strategic planning cycles throughout the year
• Obtain a working knowledge of how cross-functional teams within Medical Affairs can apply insights gleaned from data to enhance utilization and the impact of efforts
As HCP reliance upon digital and social channels as both a source of educational information and a central meeting place for peer-to-peer interaction continues to increase, it’s critical for Medical Affairs teams to monitor that activity, understand who the Digital Opinion Leaders (DOLs) are and engage them appropriately.
In this session we will provide perspectives on the evolving role of Digital Opinion Leaders in medical education and share approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.
This series will provide you with tools to critically process and analyze medical scientific literature. You will get a good understanding of basic statistical concepts and theory that enable you to explain, understand and interpret data. These Webinars are practical and based on published articles and the analysis of these. You will work with the theory in practice to increase your understanding of the strengths and weaknesses of the statistics in scientific literature.
Statistical analysis in clinical trials
– Null/alternative hypotheses
– Statistical assumptions (type I error, significance level, type II error, statistical power,)
– Hypothesis testing
– Statistical tests
Statistics used in RCTs
– Type of outcome measures (dichotomous, continuous, time-to-event)
– Statistics used for analysis of dichotomous data (relative risk, odds ratio, risk difference, NNT)
– Analysis of time-to-event variables (plotting and interpretation of Kaplan-Meier curves)
Early Access includes a variety of programs by which pharmaceutical companies make investigational therapies available to patients with life-threatening diseases. These patients have either exhausted available treatments or have no approved options. This presentation will review the processes and procedures to consider in the implementation of an Early Access Program and explore the opportunities and challenges posed therein.
At the end of this webinar the participant will be able to:
At the conclusion of this eCademy Webinar, participants will be better able to understand:
As healthcare continues to transform, we need to stay connected to our customers in many ways. From Upstream scientific exchange driving research, to clinical trial design establishing evidence, to co-creation workshops establishing value propositions, to education and post-release support to drive adoption, collaboration with customers across the solution lifecycle is key to providing the best solutions to our customers. MSLs are becoming more important and playing key roles across the lifecycle in partnership with many others who play important roles. We will describe the landscape, drivers, and opportunities for engaging with customers across the lifecycle and how we socialize learnings across the organization.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.