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In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.
MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)
In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.
In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.
Medical Information is a critical conduit with healthcare providers who interact with field sales or scientific professionals or who seek scientific information independently. In this customer-facing and customer-focused capacity, Medical Information is the “face” of the manufacturer to many external customers and serves to facilitate the safe and effective use of the marketed products. Medical Information has a significant role in supporting the information needs of HCPs, patients, and caregivers through the provision of medical information in response to unsolicited questions about the manufacturer’s products and strives to provide excellent customer service based on the customer’s expectations through a variety of channels. MedInfo also partners with internal business functions, including, but not limited to: Medical Affairs, Pharmaceutical and Clinical Development, Quality Assurance, Manufacturing, Publication Planning, Safety, Business Technology, Finance, Legal, Regulatory, and Commercial/Marketing.
This Standard and Guidance is intended to inform learners about the Medical Information (MI) function, strategic direction, and operations across multiple geographies.
The goal of this webinar is to help new professionals in Medical Affairs better understand how Medical Information and MSLs can have harmonized activities, benefit from one another working more closely together, but also understand where being too close may increase risk. This webinar will present alternate leadership modeling perspectives for critical Medical Affairs functions and show how to Improve collaboration between functions with similar interests and practices.
This podcast, the 2nd in a 2-part series, discusses the What of the collaboration– the specific topics covered by phactMI, a nonprofit collaboration of Medical Information leaders.
This podcast discusses the how and why this group of MI professionals, who are part of phactMI, a nonprofit collaboration of Medical Information leaders, came together and the lessons learned from their collaboration.
This webinar will provide an overview of the evolution of the Medical Affairs role and contributions to scientific congresses. We will revisit the good old days of in person congress engagement pivoting to highlight the innovations scientific exchange today. We will also discuss the elements of transitioning to a completely virtual platform due to the COVID-19 pandemic which provided an opportunity to re-evaluate the medical affairs approach. Which activities and educational resources were of high-value and could be improved upon further? Lastly, we will touch upon future congresses experiences. What will HCP engagement consist of– live, virtual, hybrid, etc. Based upon these new opportunities are our metrics and KPIs effective?
1. Identify opportunities to leverage the congress experience to enhance scientific exchange
2. Explore strategies to harmonize in-person and digital medical affairs engagement